Strategic-Planning Process

SWOT Initially
•Growing Industry Focusing on through E-
To Attract & •Lack of Retailers Capture Feedback
Fitness & commerce
Maintain •In-depth Industry Maximum from
Recreational …Later
Customers Experience Market Share Customers
•Future/Potential
Skaters through
Competitors Retailers
Market Strategies by Pegasus

1 Focusing on aftermarket inline skating accessories

2 Focusing on different demographics and geographic

3 Initially Making Retail profit through E-Commerce

Strategy and It’s Impact
1. Focusing on aftermarket inline skating
accessories
– Niche Market
– First entrant

 Expected Impact
– Market Dominance
– Pricing Advantage
Why fitness and Recreational Skaters…?

Market Participation

1% Speed Skaters
22% 8%
7%
Hockey

Extreme/Aggressive
Skaters
61% Recreational (First Timers)

Fitness Skaters
Strategy and It’s Impact (Cntd...)

2. Focusing on different demographics

– To increase customer base
– Multiple Sports & Fitness
– E- commerce market
Expected Impact
– Better Brand Awareness
– Capturing larger Market Share
– World wide business
Strategy and It’s Impact (Cntd...)

3. Initial focus on E-Commerce

– Cheaper source
– Global reach
– Creating base for retail

Expected Impact
– Direct Consumer Interaction
– Opportunity for Digital Marketing
– Higher margins
Conclusion

• Focus on niche yet impactful market that covers

85% of the users.
• 4 P’s of marketing
– Product (new developed products)
– Price (No third party involved hence greater margins)
– Promotion (promotions through industry magazines
and printed sales literature)
– Place (ecommerce ease of access and better scope for
digital marketing).
Questions

• What is the value that this products or

company adds to its customers…?