marketing presentation

It's not about building a better product or service,

but how your customers perceive your product or
service that matters most.
SITUATION ANALYSIS

STRENGTH:
WEAKNESS:
PLACEMENT RECORD.
PERSONAL CONTACTS. PRICE.
ONE OF TOP B COLLEGES. INFRASTRUCTURE.
LIMITED TIME.

SWOT

OPPORTUNITIES: THREATS:

SKILLS IMPROVEMENT. HIGH COMPETITION.

FEEDBACK. POLICIES OF GOVERNMENT.
EXTRA PRESSURE.
MARKET STRATEGY
• WHOM TO TARGET FOR THE PRODUCTS AVAILABLE.
• WHAT ARE THE SPECIALITY OF THE PRODUCTS AVAILABLE.
• TO DIVIDE THE TARGET ACCORDING TO PRODUCTS AVAILABLE.
• USE OF REFERENCES IN ORDER TO APPROACH THE TARGETS.
• TO VISIT THE NEARBY COLLEGES FOR THE PRODUCTS AVAILABLE.
• TO VISIT DIFFERENT COACHING CENTER WHERE THE STUDENTS ARE
BEING PREPARED FOR MBA.
• TO LOOK FOR THE TARGETS IN THE AVAILABLE NETWORK.
• TO CONVINCE ONE TARGET FOR THE PUBLICITY OF PRODUCTS TO
OTHER TAGETS.
• TO CONVINCE THE INDIVIDUALS TO ACQUIRE THE OTHER TARGETS.
CHALLENGES
• HOW TO CONVINCE THE STUDENTS FOR THE PRODUCTS.
• BY PROVIDING THEM DIFFERENT FACTS AND DATA AVAILABLE.
• HOW TO EXPAND THE NETWORK.
• BY APPROACHING THE TARGET AND BY TALKING TO THEM.
• HOW TO CONVINCE OTHERS FOR CORPORATE CITIZEN.
• BY USING REFERENCES AND CONVINCING POWER.
• WHEN STRANGERS NOT SHOWED ANY INTEREST.
• BY HANDLING THE SITUATION POLITLY AND GENTLY.
LEARNINGS
• WITH PERFECT STRATEGY FOR MARKET SUCCEES CAN BE
ACHIEVED.
• NEVER HESITATE TO APPROACH THE STRANGERS ALSO.
• ALWAYS THINK ABOUT THE POSITIVE ASPECTS OF THE SITUATION.
• ALWAYS KEEP THE RELEVANT DATA ABOUT THE PRODUCT OR TASK.
• THE MAIN PROBLEM IS INITIATION, ONCE YOU INITIATE YOU WILL
ALWAYS PROCEED FURTHER ONLY.
• EVEN TRY TO LEARN FROM FAILURE ALSO AS FAILURE IS FIRST STEP
OF SUCCEES.
• NETWORKING IS VERY IMPORTANT TOOL.