FACEBOOK INSTAGRAM

Instagram is the platform which

They created numerous page
and separated into each page of
the most popular product.
They use Facebook as a
platform tools to promote
their product and posted
some competition to attract
consumer to get the prize.
nowadays people will use. Hence,
there have many potential consumer
can be attracted from here like
youth. They use Instagram to share
their product and transfer
information to the target
audienceand it can help them
interactive with consumer with
discuss what taste is suitable and
more.

YouTube
They will invited some
YouTuber to do some review
of the product and giveaways
some product to the viewer to
attract them. Cadbury also
use YouTube as the platform
to promote with the YouTuber
review and advertisement.
 YouTube
YouTube is the main platform
of them with upload their
video and interactive with the
viewer. They have 975k of
subscriber and mostly are
teenagers or youth. Team of
JinnyBoy TV will also invited
some online celebrity to join in
their video.
FACEBOOK
He also use Facebook as his
promote tools to share his
video and get more viewer.
Facebook as also the platform
to let him interactive to the
viewer.
INSTAGRAM
JinnyBoy use Instagram
platform to share his
daily life and promote his
video. He also use it to
interactive to the viewer.
TWITTER
Same as Instagram and
Facebook he use it as
promote tools to share
his video and get more
viewer.
 CADBURY VS JINNY BOY
TARGET MARKETING TARGET MARKETING
AUDIENCE STRATEGIES AUDIENCE STRATEGIES
1. Youth Improve the packaging of Video topic make which
the Cadbury chocolate with 1. Teenagers
2. Children 2. Children have related to current
more attractive. Get the
3. Entire family 3. Parents lifestyle and put some
Cadbury chocolate to the
4. People who 5. Entire family funny element to attract
family package and also
seeking to increase improve more pattern of people to watch. Take
the chocolate like in the video shooting in
the weight
Cartoon. It can also do campus, school can make
some promotion through the teenagers feel those
the product like “Buy video that their made
RM25 above get a free is related to their
gift”. student life.

CADBURY JINNYBOY TV

CHOICE OF PLATFORM CHOICE OF PLATFORM

MEDIUM TOOLS MEDIUM TOOLS
Social media like First choice of their
YOUTUBE
Instagram, INSTAGRAM medium is Youtube and
Facebook and also FACEBOOK they share their video
Youtube platform. YOUTUBE through the social media
For the Youtube, like Facebook, Twitter,
Social media platform
the company can Instagram. Instead of
use for promote their
invite youtuber to this, they also invite
channel
promote Cadbury some online celebrity to
in their video participate their video
shooting.