Does gender really affect

the buying traditions of a 1

family? If you say so, then
raise your hand ladies and
gentleman.
Good Morning! 2
HOW GENDER
AFFECTS THE
BUYING OF
TRENDS IN
FAMILIES
 In this report, we are to
explain how gender affects the
buying of trends in families.
We are to show different 4

citations from different sources

to fill out our curiosity with this
matter.
DEFINITION OF TERMS

▹ Social Catalysts – planners or organizers

▹ Natural Hybrids - time and place for
everything 5

▹ Content Responsible - tends to treat

shopping as an errand or chore
▹ Cultural Artists - trying different things and
starting new trends
 MEN VS. WOMEN
IN BUYING TRENDS 6
 “
Consumer Reports. (2014,
March 27). Supermarket
showdown: Men vs. women
[Video file].
https://www.youtube.com/wat
ch?v=nCYmC2Bg1ik

7
 According to John Gray(1992), men and
women have always known: The two sexes differ in
their perspectives, motives, rationales, and actions.
Even though the reason for the differences (nature
or nurture) continues to be debated, study after
study reflects similar results, and sophisticated 8

companies have adapted their customer outreach

programs to account for these differences.
 Then according to AMP Agency(2007), “A
woman’s approach to shopping is very much part of
who she is; it is part of her DNA.” The way a woman
shops when she is 18 years old is the same way she
is going to shop when she is 43 years old. It is a
lifelong mindset. This insight was unexpected, as
most observers expected women’s shopping habits 9

to change as they grew older. And there are 4

distinct mindsets which dictates the shopping
patterns of women.
4 Distinct Mindsets from
AMP Agency

▹ Social Catalysts
▹ Natural Hybrids 10

▹ Content
Responsible
▹ Cultural Artists
 While lastly, according to Jim Foster(?), “Men
generally shop alone. Men seldom compare prices. Men
don’t care if the item is on sale. Men really don’t care
about the color. Men sometimes compare quality, but
usually only when it involves tools.” Stores catering to
men understand these tendencies and focus marketing
11
on inventory depth, technical features, and efficient
payment processes. Men are less likely to hunt for
bargains or use coupons. Men are also more likely to
accept a less-than-ideal product, preferring to avoid
another shopping trip.
 MEN VS. WOMEN IN
BUYING TRENDS

We therefore conclude that gender does affect the

buying of trends of families in different aspects like time,
because women usually shop with more time and more 12
likely to check many things out while men only shop for a
few hours. Another is the attitude in buying, men prefer
not to go on another shopping trip and instead, buy it all
at once while women more likes to go back and forth in
the mall.
THANK YOU! 13