Professional Documents
Culture Documents
Plan For
Android
Application
HomeMade
The Marketing Plan: An Outline
1. Executive Summary
2. Situation Analysis
3. Goal
4. Strategy
5. Tactics
6. Implementation
1. Executive Summary
Company Overview
Market Overview
Target Customers
Company Overview
Target Market
Value Proposition
Target Market
Service
Brand
Price
Incentives
Communication
Product
Infrastructure
Procceses
Infrastructure
• Since it is a start-up with not much of
investment.
• It will have divide India in four zones.
• Namely East, West, North, South.
• Each zone will have one head office.
• East zone will have head office at Kolkata.
• Similarly West- Mumbai, North- Delhi,
South- Bangalore
Processes
• We will collaborate with some famous Indian
chefs to promote ourselves.
• We will sponsor in cooking reality shows like
MasterChef.
• First one month subscription will be free of
cost.
• Each month we will publish best recipe.
Competitors
Although many apps are present in the Google
Play Store which are related to cooking but its
main competitor is Cookpad.
What’s the Difference???
Cookpad is a application which is founded by
a Japanese. So it becomes really difficult to
find any Indian dishes in the application.
So here we bring HomeMade to especially
help Indians in making their food.
Summary
• Executive Summary
• Situation Analysis
• Goal
• Strategy
• Tactics
• Implementation
• Competitors
• What’s the difference?
Disclaimer
Created by Shubham Gautam, IIT(ISM) Dhanbad,
during a marketing internship under Prof.
Sameer Mathur, IIM Lucknow.