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By Siddharth

The Principle of
the Budget Airline

Budget airlines
use small aircraft
to transport
people across a
small distance for
a cheap fare. With
the help of a few
business tactics,
look for this
aviation sector to
be on the rise…
Oil

Budget airlines usually operate


flights that have very good
efficiency rates. Most of these
planes are bought at lower
costs right after a disaster. For
example, Ryan-Air ordered 146
planes right after 9/11. High
efficiency rates mean that they
have to spend less money an
fuels, lowering the overall
ticket costs. Also, they buy oil
at huge volumes. The
wholesale rate gives them a
good discount. This therefore
leads to lower fares.
Add-ons

Budget airlines usually offer


low ticket fares but there are
always a number of expensive
add-ons. For example, Ryan-Air
adds a 40 euro penalty for not
printing out a boarding pass.
Also, food and beverage
services on these flights are
usually not complimentary, and
have to be purchased. These
small add-ons eventually
increase the margin of revenue
for the company substantially.
Attractive Fares

Budget airlines have very


attractive pricing. For example,
Easy-Jet operates a London-
Nice service that only costs 9
euros. These rock-bottom fares
cause people to flock to these
airlines.
Fewer Employees with
Low Salaries

By operating only one type of


plane, companies like Ryan-Air
don’t need very qualified
mechanics, reducing the
salaries they pay. By making
the passengers print out their
own boarding passes, they save
money on salaries. Most
budget airline employees are
young and don’t have a high
salary expectation for
themselves. The employees
that work for budget airlines
usually have to do multiple
jobs. For example, a flight
attendant may have to also
need to clean the plane before
the passengers board. By doing
this, budget airlines are able to
lower production costs and are
able to offer cheap flights.
Airports

Most budget airlines avoid


airport tariffs by flying out of an
airport near a major city, not an
airport inside a major city. For
example, most European
budget airlines fly out of
London Luton, London Gatwick
or London Stanstead rather
than London Heathrow. They
usually brand their smaller
airports as theirs, to gain
authority of the airport
management. Furthermore,
these companies make sure
their planes are always in the
air, making money. Also, most
budget airlines do not have the
concept of hubs, saving costs.
In conclusion, with the help of the above business techniques,
budget airlines are very profitable. The revenue they make are
significantly on the rise. Major airlines are having a lot of trouble
competing with these airlines. United tried to make a budget
airline called Son but failed miserably and had to declare
bankruptcy .

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