AMMAR

YASIR

F16-1309
 Marketing implementation

 Introduction and history

 Marketing: Creating and Capturing Customer Value.

 company organizational structure .

 Analyzing the Marketing Environment.

 Analyzing the swot and PESTEL.

 Managing Marketing Information to Gain Customer Insights.

 Soiciro Honda
.
First


Funding president engaged in

A self-taught
HONDA the
corporation. engineer.
motorcycle
business.
 History
First engaged in
the motor cycle Strategicall Spend a
business and is certain
the largest
At present, its y positioned percentage of
Founded in Fifth Largest assembly
motor cycle its revenue for
1959 in Minato, Car
Tokyo Japan.
manufacturer
manufacturer plants all Research and
in the word development
since its
in the world. over the and charitable
inception in world. works
1955.
 First
The Honda T360 is the first Automobiles
automobile manufactured
by Honda in 1963.

The Honda S500 was the first

car ever produced by
Honda also in 1963.
SAAD TARIQ

F16-1036
 Board of
Directors.
There are total 27
all executives.
There are total 14
members of Board
of director.
The CEO of the
Honda company
Takahiro Hachigo.
Soichiro Honda
was the founder of
Honda company
 Takahiro
.
Hachigo
Takahiro Hachiro is a Japanese engineer and businessman,
who is the chief executive officer of Honda Motor Co., Ltd.,
since June 2015.

.
Prior to that, Hachiro was a managing officer at
Honda, and started his career at Honda in 1982
as a chassis engineer.
Leadership
Honda Marketing Strategy
 Honda is a leading manufacturer of automobiles and motorcycles.
It is a global brand that has brought several attractive and
innovative car and bike models to the market. In the recent years,
its sales have grown fast in the Asian countries. Some of its car
models like the Honda city have been a huge hit with the Asian
customers.
 Print and television advertisement
 Sponsorship and partnership
 Investment in CSR
 Awards and recognition
 vision and mission

“Market leader in the motorcycle

and cars industry, emerging as a
Our Vision: global competitive center of
production and exports.”

Mission "Maintaining a global viewpoint, we are

Statement dedicated to supplying products of the
highest quality, yet at a reasonable price
for worldwide customer satisfaction."
 Organize the filling system
and document control.

Flow up staff absence of the

department.

Stationary and office

equipment control.

Collect and monitor all

related data as DATA CENTER.

Repair necessary report which

assign by the line manager.
of Admin
Duties and

Department:
Responsibilities
 KASHIF
SOHAIL

F16-
1310
 marketing
Department

A marketing department promotes your business and

drives sales of its products or services. It provides the
necessary research to identify your target customers
and other audiences. Depending on the company's
hierarchical organization, a marketingdirector,
manager or vice president of marketing.
 Segmentation
&
Positioning

Positioning After using marketing segmentation

A marketing department promotes your business
approaches like cluster analysis, we can fine-tune
and drives sales of its products or services. It
the whole marketing mix so that we can provide
provides the necessary research to identify your
some group of potential customers with superior
target customers and other audiences. Depending
value. By differentiating the marketing mix, we can
on the company's hierarchical organization,
also perform a better job that meet the customers’
a marketing director, manager or vice president
needs. Another thing that’s crucial for us is to know
of marketing.
how customers view and react to our brands.
PESTEL
Analysis
•political
•Economical
Macro
•social Environment
•Technological
•Economical
•Legal
PESTEL Analysis
 Political factor
Political factors play a significant role in determining the factors that
can impact Honda Motor Co., Ltd.'s long term profitability in a certain
country or market.
 Economical factor
The Macro environment factors such as – inflation rate, savings rate,
interest rate, foreign exchange rate and economic cycle determine
the aggregate demand and aggregate investment in an economy.
 Social factor
Society’s culture and way of doing things impact the culture of an
organization in an environment. Shared beliefs and attitudes of the
population play a great role in how marketers at Honda Motor Co., Ltd.
PESTEL
 Technological factor
Technology is fast disrupting various industries across the board.
Transportation industry is a good case to illustrate this point. Over the
last 5 years the industry has been transforming really fast, not even
giving chance to the established players to cope with the changes.
 Environmental factor
Different markets have different norms or environmental standards
which can impact the profitability of an organization in those markets.
Even within a country often states can have different environmental
laws and liability laws. For example, in United States – Texas and Florida
have different liability clauses in case of mishaps or environmental
disaster.
 Legal factor
In number of countries, the legal framework and institutions are not
robust enough to protect the intellectual property rights of an
organization.
Analysis

 The automotive segment is the star due to having such a large

product portfolio and strong in the markets it operates into.
 BCG analysis is mainly used for Multi Category / Multi Product
companies. All categories and products together are said to be a
Business portfolio. Thus, the various entities of your business portfolio
may move forward by a different pace and with a
different strategy. The BCG analysis actually helps you in deciding
which entities in your business portfolio are actually profitable, which
are duds, which you should concentrate on and which gives you
a competitive advantage over others.
F16-
1458
ABDUL
RAFAY
Products
Difference Between Honda and
Toyota  Toyota
 Honda
 Honda focuses on the customer
satisfaction and safety.
 Honda has more life it requires
more maintenance.
 Honda cars are built by focusing
on size and compact making
them more family-friendly.
 Horse Power 140 at 6300
 Honda somehow is not capable to
give valuable fuel consumption
 Toyota is a better and reliable
choice to own now
 Toyota is in the market for past
many years
 With average and most common
interior design, Toyota has failed to
impress somehow
 Horse Power 126 at 6000
 There is no secret that, Toyota
vehicles are the most fuel-efficient
and safest to drive on which you
can rely for years

We think The Honda and Toyota difference is one of the most debatable matters
worldwide. The fuel efficiency, engine, performance, and body are the facets that can
set apart these two brands from each other
Total Equity
13,257,533.
Current Labilities Stats of
of Honda in 2017 is
11,485,806. Honda:
Gross profit of
2017 year is (Rupees in .000)
6,779,037.
2017
Profit After Tax
3,752,473.
Employees
215,638 Marc 2018
• Current Assets
(18341005) and
Non-Current
Assets
(7,301,745)
 SWOT Analysis
Competence in
engine Diversified
Strengths
manufacturing - product
company’s core portfolio
product

Dominance in
motorcycle and Strong position
engine industries in Asia’s
leading to a motorcycle
high brand markets.
awareness
 Weakness

Low investments in
Dependence on
research and
North America to
development (R&D)
generate most of
leading to
the revenue
innovative products
 Increasing
government
Opportunities
regulations


Low fuel prices are
increasing the Improving U.S.
demand for pickup economy
trucks and SUVs

Timing and
frequency of new
model releases
 Increased
competition
Threats

Natural
disasters

Rising
Japanese Yen
exchange
rates
Analysis

 Identify the development of a new product, service or process.

 New Honda Product Development Needs and Objectives
Asian market So the mode of the basic work is same only some
changes needed to be done in terms of fuel economy, suspension
system, braking and steering system, safety, weight, size, friction
tolerating mechanism, friction reducing mechanism and overall look of
product. The most recently added technology in the automobile is the
use of computer technology for designing cars like CAD (Computer
Aided Designing) and CAM (Computer Aided Manufacturing) and
also for automating the system. This requires changing in many other
area of the system of car

Honda is in the business of
moving you in every sense of the
word. They create intelligent
technologies that enrich lives
and make the world more fun to
move around in on the road, on
the water, in the air and beyond.
Conclusion
Its future plans of expanding its
target market it will surely take
the company to new heights
due to its excellent services and
years of experience.
T Y