Professional Documents
Culture Documents
Presented by:
Areej Khalid
Rida Fatima
Laiba Tufail
Arham Dilshad
Arslan
Overview
■ Purpose of language
■ Culture and gender effect on language
■ How to make message more clear
■ How to make message more memorable
■ Linguistic sensitivity
Purpose of language
What do you know about language?
Speech community.
To evaluate.
to discuss things outside our immediate experience.
to talk about language.
how we are communicating.
What is the relation between language and
meaning ?
The meaning of words is in people, not in the
words themselves.
Denotation
Connotation.
1. Denotation
the direct, explicit meaning a speech community formally
gives a word.
2. Connotation
I. The feelings or evaluations we associate with a
word.
II. Depends on its syntactic context .
CULTURE AND GENDER
EFFECT ON LANGUAGE
USE
Culture effects language in different
ways
I. Physical environment
II. Social environment
III. Kinship relations
IV. Media culture
V. Change of vocabulary
VI. Change in pronunciation
VII. Same words having different meanings in different cultures
Role of Language in Culture
For example:
A study by Newman, et al. (2008)
“Women used more words related to
psychological and social processes. Men
referred more to object properties and
impersonal topics.”
Style Difference
■ Feminine styles of language
Empathy and support
Personal language
Show politeness
Tentativeness in speaking.
■ Masculine styles of language
Problem solving
Emphasize abstract and general language
Show control in speaking.
USE CLEAR LANGUAGE
How can we make are message clear ?
■
Strategies for Clarity In Language
1. Specific words.
2. Concrete words.
3. Precise words.
4. Familiar not obscure
5. Appropriately formal
6. Dating Information.
Use of specific words
Clear up confusion.
Capture the sense of what we are saying.
Example:
To specify time .
To specify period.
i. Symbol demonstration .
ii. Selection of Language .
How to achieve linguistic sensitivity ?
I. Easy vocabulary .
II. Use of jargons .
III. Use of slangs .
IV. Inclusive language .
V. Non offensive language.
Adapt your vocabulary to the level of
listeners.
I. By Increase of vocabulary .
II. Use of synonyms .
III. Use of word phrases familiar to the audience.
Use of jargons sparingly .
I. What is a jargon ?
Special words or expressions used by
a profession or group that are difficult
for others to understand.
Examples:
BP - Medical shorthand for blood
pressure.
K - The elemental symbol for potassium.
Appropriate use of slangs.
Slang is very informal language or specific words used by a
particular group of people.
Examples: Busted and ride.