STANLEY MATERIAL

AND METALLURGICAL
PIPE AND TUBE
INDUSTRY AT
COIMBATORE
 CHAPTER I
ABOUT INTERNSHIP TRAINING
The modern concept of internships essentially springs
from the medieval apprenticeship, in which skilled
laborers (often craftsmen) would teach a young person
their trade and, in exchange, that person would agree
to work for the teacher for a certain length of time.
The main difference between an apprenticeship and an
internship is that internships are more exploratory.
You're not bound to work for your employer after the
internship is over (although many interns do receive
job offers). If you start early enough to do a few
internships throughout college, you can use the first
ones to get a feel for what career you'd like to pursue
and the later ones to build your experience.
 OBJECTIVES OF THE STUDY
To review the literature on inventory
management and its implementation concepts.
To study the current trends of the order
quantity, demand and price of the operation for
the production of 3HP bore well submersible
pump.
To analyze existing production process and
identify possible sources of improvement in
inventory management practices.
To recommend the findings of this study to the
manufacturing company
 SCOPE OF THE STUDY :

Scope of the study is a composite of how the pump

is designed, manufactured and assembled, how it is
installed, the product being pumped, the pump
operating conditions, condition monitoring and
maintenance practices.
The whole point is missed if one considers that
pump reliability is somehow detached from all of the
activities that conceive, create, operate and maintain a
pumping installation.
The greatest technical challenge facing
manufacturers and users of pumps is improving
reliability. Mechanical seal leakage gradually or
exponentially increases to an unacceptable level,
seemingly without cause.
 LIMITATION FOR THE STUDY
All the dealers and industrial user of Punjab
were not covered because of constraints of time.
The study was restricted to certain specific
areas of Chennai which may not seem to present
the general picture of the product.
Respondent unwillingness to provide adequate
information were consequent upon time
constraints and personal inconveniences.
Sampling and non-sampling errors might have
crept in and attempt is made to minimize them.
Considering the mammoth size of the market
the sample size was probably inadequate as
covering each and every department, which was
at geographical disparate location, was not
feasible.
 SECONDARY OBJECTIVES OF THE STUDY ARE
:
To get an idea about the history objective of the
company.
To analyze the competitors and trade unions of the
company
To understand the financial position of the Organization
To assess the working performance of the employees.
To understand the service provided by the Organization
to the society.
 CHAPTER II
INDUSTRY PROFILE
 The Indian steel pipe and tube Industry is among the
top three manufacturing hubs after Japan and Europe.
However, the penetration level of steel pipe and tube
lines in oil & gas transportation is low at 32% in India as
compared to 59% in USA and 79% globally. The steel
pipe and tube line network of India for oil & gas
transport stood at 13,517 kms in April 2006. Sanitation
levels are also lower at 33% in India compared to 91%
in Sri Lanka and 100% in France. Of 140 mm hectares
of cultivable land in India, only 40% of the land is
irrigated. The low penetration levels represent the huge
scope for growth for the steel pipe and tube industry.
STEEL PIPE AND TUBE INDUSTRY IN THE
WORLD
The world needs steel pipe and tube to
survive for water, oil, gas & sewage. Steel pipe
and tubes have been a fundamental part of
civilization since 3,000 BC & as the world have
developed, both in terms of population &
infrastructure; the demand for steel pipe and
tube has expanded & is set.
 INDUSTRY TRENDS:
Indian and Global perspectives, recent happenings.
Steel is the back bone of human civilization, it is very
crucial in development of a modern economy. The per
capita consumption of steel shows the living standard of
people in any country.
Global Perspective: The industry directly employs about
more than two million people worldwide, with a further two
million contractors and four million people in the
supporting industries. Considering steel’s position as the
key product supplier to industries such as automotive,
construction, transport, power and machine goods, and
using a multiplier of 25:1, the steel industry is at the
source of employment for more than 50 million people.
Some of the major developments were:
1. Large plant capacities that were reserved for public sector
were removed;
2. Export restrictions were eliminated;
3. Import tariffs were reduced from 100 percent to 5 percent;
4. Decontrol of domestic steel prices;
5. Foreign investments was encouraged, and the steel industry
was part of the high priority industry for foreign investments
implying automatic foreign equity participation up to 100
percent; and
6. System of freight ceiling was introduced in place of freight
equalization scheme. Due to this, the domestic steel industry
has since then, become market oriented and integrated with the
global steel industry.
 COMPANY PROFILE
With a humble start as a Small Scale Industry, Stanley
Material and Metallurgical Pipe and Tubes grew to
become Stanley Material and Metallurgical Pipe and
Tubes .', duly incorporated into a public limited
company and registered in September 1996. Since
inception Stanley Material and Metallurgical Pipe and
Tubes has been delivering the quality products to
customers' delight and not just manufacturing
products.
Over the span of nearly 3 decades, Stanley Material
and Metallurgical Pipe and Tubes has grown to
become a multi-location, multi-product Company
providing critical tubing and piping solutions to diverse
range of industries & niche markets in core sectors .
 VISION
The vision of the company is to maintain leadership in steel pipe
and tubes industry and develop complementary products and
services to strengthen the business.
MISSION & GOAL OF THE COMPANY
To maintain the market leadership
To maintain the product quality
To be competitive at all markets.
To be complaint to all global quality standards
To maintain the top position in the industry
To utilize the new technological changes for the benefit of the
company.
To minimize the cost incurring in production process.
 CHAPTERII
I PRODUCT
People are invitedDEPARTMENT
to apply for the job through
advertisement on the paper. Personal reference by other
employees and other people are also considered.
Applicants are filtered on the basis of their eligibility for
the requirements. Then selected applicants are called for a
personal interview before the General committee of the
board.
Suitable person is appointed and basic details about them
are collected and filed in the Employee records.
FLAT PRODUCTS
These Tubes are widely used for Power
and Industrial boilers, Transformers, Super
heaters, Automobiles and Bicycles,
Railway Electrification, Furniture and
General Engineering Applications etc.
Precision Tubes are made at our
Chandigarh and Kolkata plants.
 PROMOTION
The promotional activities at Stanley pipe and tube Steel Ltd.
are done basically through advertisements, personal selling and
Direct Marketing. BSL give advertisements in the power and
steel magazine of India and also in some of the newspapers. The
public relation of BSL is also high as it has build trust and
goodwill over the years among their customers which leads to
good word of mouth and which also helps in promoting their
products.
At BSL Direct marketing is involved in which the customers
contact BSL directly and place orders of the products .This direct
marketing takes place through the image and goodwill of BSL.
 BENEFITS TO CUSTOMERS
EXCELLENT SURFCE FINISH
Auto shape control on both side of the mill.
Mill clean system with a synthetic coolant to avoid any coolant
mark on the strip.
Electrolytic cleaning line to remove ‘IRON FINES’form strip,
which helps in improving the life of salt-spray test after painting
and avoids carbon soot completely. It also increases the tool’s life
in Press shop.
Latest and sophisticated EDT machine from Waldrich Siegen,
Germany, to provide controlled texture for better paint adhesion
and to achieve surface roughness in close tolerances.
On-line Tension-Leveling equipment for better flatness and
controlled elongate.
 CLOSE TOLERANCE TO THICKNESS, WIDTH &
LENGTH
X-RAY thickness gauge to measure thickness in fraction of a micron
from DMC, U.S.A.
X-ray thickness scanner across control from dmc, u.S.A
Shim less tooling on slitting lines with computerized setting correct
width in close tolerance, form germany.
Precision cut-to-length lines to ensure length tolerances better then
+/-0.75mm.
Automatic electromagnetic stacker on shearing lines to produce
scratch free,.
 Documentation :

Stanley pipes and tube Pipes has established

Documentation for the Quality Management
System in line with the requirements of ISO
9001:2008. The Documents are divided in to
various Levels as applicable.
 Level l – Quality
management system Manual
Consists of the Scope , Exclusions and
Justifications, Quality Policy, Quality Objectives,
Process Interactions and reference to various
procedures required by the Quality Management
System.
 QUALITY MANAGEMENT
SYSTEM PLANNING .
 Stanley pipes and tube Pipes has established a broad
process flow, its interaction and its application throughout the
organization, which acts as a basic guideline for planning the
Quality management system.
 The process flow is documented in the quality
management system manual and the control measures needed
for the effective functioning and continual improvement of
these processes is detailed in the respective procedures and
work instructions.
 The quality management system is planned in such a
way that it will provide as mechanism to analyze the
achievement of quality objectives and further review.
 FINANCE DEPARTMENT

 In Stanley pipes and tube pipes finance department mainly

deals with the various kinds of payments such as purchase payment
and general payment , Daily payments, receipts , Loan facility,
Insurance etc.
 For the purchase payments mainly three documents are
necessary- materials receipt note, purchase order & Bill. Purchase
includes the purchase of raw materials for the production materials
receipt note is produced for storing the item received. If the Quality
of the item is satisfactory the payments may be paid in full,
Otherwise rebate is changed. They are single, double, or triple
rebate according to the quality degradation
 KEY OPERATIONS OF FINANCIAL
DEPARTMENT
Management of firm’s asset structure manages the liquid assets.
Determining the capital budget.
Establishment the credit policy.
Controlling the level of investments.
Financial analysis, planning and control with
Assessing the financial performance
Forecasting the financial structure
Estimating the financial future
Management of firms financial structure
 Establishing debt – equity ratio
Determining the dividend policy
Negotiating and developing relations with suppliers of capital.
 HUMAN RESOURCE
DEPARTMENT
Human resource department is important because in any
organization management of personnel has great
significance. The existence of an organization depends upon
the human beings working there. So it should be managed
carefully. The development of industries into larger and
complex units employing various categories of employees
created special problems. Hence a separate department
specialized in the knowledge of human relations in inevitable
Personnel department of stanley pipes and tube pipes leads to
the maximum utilization of individual ability, promotion of
team spirit, development of job satisfaction, and reduction in
labor turnover and thus improves productivity.
 FUNCTIONS OF HUMAN
RESOURCE DEPARTMENT
Recruitment and selection is one of the most
important function performed by the personal manager
recruitment is the process of searching for prospective
employees and stimulate them to apply for jobs in the
organization selection is the process of finding out the
most suitable and promising candidates to full up the
vacancies recruitment is the process of inviting
application from probable candidates, but selection is the
process of elimination.
 RECRUITMENT & SELECTION PROCEDURE:-

Whenever need arises new employees are recruited based on the

requirements like education, skill, experience and knowledge
required for the vacant position
People are invited to apply for the job through advertisement on
the paper. Personal reference by other employees and other people
are also considered.
Applicants are filtered on the basis of their eligibility for the
requirements. Then selected applicants are called for a personal
interview before the general committee of the board.
Suitable person is appointed and basic details about them are
collected and filed in the employee records.
Initial training on the quality management system is given to the
new recruits by the management responsibility and recorded in the
training recorded. On the job training is given by the respective
HOD (head of the department)
STATISTICAL QUALITY CONTROL DEPARTMENT

Stanley pipes and tube Pipes, with its endeavor towards

Continual Improvement is implementing the Quality
Management system in-line with ISO 9001: 2008
Standards.
To demonstrate its ability to consistently provide
product that meets customer and applicable regulatory
requirements, and
To enhance customer satisfaction through the effective
application of the system, including processes for
continual improvement of the system and the assurance of
conformity to customer and applicable regulatory
requirements.
It covers Manufacturing and selling of HDPF, LDPE, and
other PVC Pipes.
 PURCHASE DEPARTMENT
In stanley pipes and tube the purchase department mainly deals
with purchase of raw materials. In addition to raw material
purchasing the purchase department also purchases stores and
spares stationery items and capital items. Several factors are
considered while placing purchase order. These factors are god
own capacity space allotted for each item, labour availability
and financial capacity.
Purchase procedure.
It includes the following steps
Supplier evaluation and rating
Purchase of materials.
Receipt and verification of purchased materials
Storage and issue materials
Maintenance of stock
STORAGE, ISSUE AND MAINTENANCE OF STOCK
Materials received are verified as per the procedure and
stored in the respective bins/area with proper identification
All materials are issuer on request from respective persons .
All issue is recorded in the Receipt and Issue Register
maintained for each material.
Receipt and Issue Register is updated after every transaction.
 MARKETING
MARKETING DEPARTMENT

All the marketing activities of Stanley pipes and tube

pipes is done in this department. The company-has dealers
all over Tamilnadu. The dealers of the company collect
orders from the market and sent this orders to the
marketing department. The marketing department process
this orders and collect payments from the buyers.
 A sometimes direct sale from the factory premises
is also done. The company concentrating its sales mainly in
Tamilnadu.
 SALES DEPARTMENT

In Stanley pipes and tube pipes sales are done

through dealers . The company have wide dealer
network. They have dealers in Idukki,Thrissur,
Kottayam,Ernakulam, Alappuzha, Palakkad,
Malapuram, Kozhikode, Kannur , Kasarcode ,
Wayanad, Pathanamthitta The sales of the last year
was 14620000.
 INTERNATIONAL ORGANISATION FOR
STANDARDIZATION
 Iso 9000 is a family of standards for quality management
system. Iso 9000 is maintained by iso, international organization for
standardization and is administered by accreditation and certification
bodies. Some of the requirements in iso 9001-2008(which is one of
the standards in the iso 9000 family) include.
A set of procedures that covers all key processor in the business
Monitoring processes to ensure they are effective.
Keeping adequate records
Checking output for defects, with appropriate corrective action
where necessary
Regularly reviewing individual process & the quality system itself
for effectiveness & facilities continual improvement.
 Now days the concept of “quality” is undergoing a great
change. Quality control often involved testing well during & after
production. Today iso 9000 certification is becoming almost
essential for indian business house to export their products.
 CHAPTER IV

SWOT ANALYSIS

swot analysis is a strategic planning tool used to evaluate the

strengths, weakness, opportunities and threats involved in a project or
in a business venture. it involves specifying the objectives of the
business venture or project and identifying the internal and external
factors that are favorable and unfavorable to achieve the objectives.
 STRENGTH:
 The company has a good brand image among the consumers.
 Products accepted all over the world for its quality.
 Multi – unit multi – product organization catering all products in
stanley material and metallurgical pipe and tube industry.
 Global presence in middle east asia, europe, africa.
 The company has the direct marketing network with well
established distribution system
 Dedicated marketing force with effective promotion strategy.
 The company has fully computerized departments and production
units and corporate office is connected through intranet.
 Committed work force guided by technically skilled superiors,
maintaining warmness in relation helps in delivering a combined
effect.
 Stringent quality measures adopted, backed by a strong quality
control and r & d team.
 WEAKNESS:
Organization in flexibility (Flexible working hours and
Policies for flexible working).
Limited branches.
Lack of access to the key distribution channels (Not
concentrating in the rural areas of south India where there
are lot of business possibilities in agriculture sector. Now
the organization is concentrating mainly in the
construction Industry).
Advertisements are done through print media only.
 OPPORTUNITIES:
Stanley material and metallurgical pipe and tube industry is
in growth stage so company pipe industry has a greater
opportunity to grow.
Immense opportunities as infrastructure development in
India are growing at a faster pace.
There are large untapped opportunities in Government sector
(E.g. Government is giving subsidies to the farmers for buying
agriculture equipment’s).
Growth of real estate on account of nuclear families.
Agriculture promotion schemes by government and other
agencies.
THREATS:
Sudden fluctuations in crude price, causing fluctuations
in raw material price makes difficult in pricing strategy.
Industry is one among those with greater competition.
In the changing world of technology, sometimes a
better substitute over Stanley material and metallurgical
pipe and tube may emerge.
All the competitors (High-count Pipes, A-One
Polymers, and Finolex Industries etc.) are changing their
strategies and formulating new ones to capture new
markets.
As Stanley material and metallurgical pipe and tube is
a plastic which is not biodegradable cause’s
environmental pollution, may face a ban in future
 CHAPTER V
FINDING, SUGGESTION AND CONCLUSION
Findings:

Stanley material and metallurgical pipe and tube industry is the number
one pipe fitting manufacturer in south india and it has received the best
ISI mark for quality. In august 2001, star became the first stanley
material and metallurgical pipe and tube industry fittings manufacturer
in south india to receive the ISO 9002 certification.
International standard that is being followed as far as the quality
of the products is concerned.
Has well trained employees to operate the machines.
Provides excellent services to its employees like canteen,
medical facilities, transportation etc.
Premises are huge and designed in such a way that the raw
materials can easily transferred from one department to another.
Safety is given main preference.
Discipline is being followed.
Pollution level is low.
Quality of the products is assured by doing nine different
quality tests.
Everyday feedbacks are taken.
Excellent training and development system.
Employee performance appraisal system.
No discrimination for race, religion, decision making and
actions.
 SUGGESTIONS:
Problems can be detected early and treated to prevent
deterioration welfare and cost reduction.
Annual medical checkup for all workmen and employees. A
small amount can be deducted from the salary one time.
Cleanliness and orderliness has to be further improved.
Improve security measures by using electronic devices at all
gates.
Advertisement need improvement (currently advertisements
is done through print media only, need to be done in visual
media also).
 CONCLUSION
 The study conducted at Stanley material and
metallurgical pipe and tube industry which is the pioneer and
market leader in the pipe product in South India, helped in getting a
wider outlook about the business environment and managing an
organization. Organization has six production centers and five
marketing branches spread all over South India and Middle East
Asia, with operation all over the world.
It was a general study regarding all functions and aspects of
Stanley material and metallurgical pipe and tube industry. The
company has seven functional departments through which it was
operating. It is found that company has a good working environment
and cordial relationship is maintained between all departments for
the smooth functioning and achievement of the organization goal of
maintain the company’s brand image among the customers.
BIBILIOGRAPHY

Philip Kotler, Jha, and Koshy: “Marketing management”.

Roger. A. Kerin, Steven. W. Hartley, Eric. N. Berkowit,
William Redlius: “Marketing Management”.