Agri-tech farming and

tourism
About the project
• Renting of agricultural farms lands for cultivating organic vegetable
and herbs for own use and commercial sale
• Promote agro tourism
• Provide opportunity to its members to work on their own farm and
help them reduce stress
• Exposure to kids to know about farming
• Develop food processing in long run
• Promote rural culture and recipe
The Team

• Technical Expert who will be hired on contract

• Technology Head to develop App based applications and digitize all
records including supply chain
• Marketing Head will assist in setting up stores/counters in Malls and
also assist in promotion of business
• Finance will be looked after by promoters
• Administrative support if required
Marketing plan
• Promotion through social media
• Mouth to mouth publicity
• Insertion in news papers
• Tie up with stores/Malls
• Tie up with Housing Societies
• Announcement on portals of IT companies
• Networking
Operational Plan
• Land will be acquired on long term lease basis from the farms. The
land will be mostly irrigated thereby not requiring much investment
on development
• Documentation of lease agreement and other terms
• Soil testing/ preparing the land for growing organic vegetables
• Tie up with local Dairy for supply of animal dung required for manure
• Tie up with Municipal bodies for supply of compost fertilisers
• Acquiring quality seeds from the market
Operational Plan 2
• Acquired land will be demarcated and made into small units say 1000
sq. ft
• The demarcated plot will be properly named with the unit holders
name
• Make shift rest rooms/kitchen at farm locations for the unit holders
and their family members use.
• Grow some flowers to be given as complimentary during their visits
Financial Plan
• The activity will not require much capital as capital investment is
minimal.
• Funding through own sources initially. Others contribution will be
taken as the business gets scaled up
• The rental value is around 8000 per acre per month
• The price of individual units will be worked out on cost plus profit
basis. The recovery will be upfront
• The produce will be sold at the prevailing market price
• No refrigeration is proposed as the produce will be sold within 24
hours
 Business Model “ Organic Farm Ville and AGRO TOURISM”
Key Partners Key Activities Value Proposition Customer Relationship Customer Segments

• Authentic Seed • R&D - Health Benefits - App. Based order placement - Residential Societies
Suppliers • Procurement of seeds - Authentic Organic Crops - On Demand Cash Crops - Super Markets
• Farmers • Sowing and harvesting - Farm to Fork Model - Variety and Door to Door Service - Individual Investors
• App. Provider • Regulatory Approval - Farmer’s Delight - Investor’s/Customer’s voluntary - Restaurants
• Housing Societies • Licensing - Diverse Crops and involvement through out the crop
• Super markets • Marketing Economic Security cycle
• Retailers /Wholesalers • Development of Product & Services - Rural Connection and - Agro Tourism and Complimentary
• Restaurants • Promotion of services exposure to Kids Rural rides to stakeholders
•Govt. Bodies for Organic • Generation of sales - Pleasure Farming
initiatives • Integration of customers - Agro Tour
• Packaging for Pickels • Food processing Pickles and Chutenys - Pickles and Chutenys
and Chutenys • Seed Development
• QA/QC • Animal Manure spreading
• Clinical Labs
• FDA
Key Resources
- Farm Equipment Channels
- Human Resources (Employees)
- Physical Assets (store, Land, Vehicles and - Direct - Farm to Fork
Plant, Water Tube well) - Indirect - resellers /Super Markets
- Infrastructure – Food processing unit - Partners - Supply chain Transporters
- Technology
Cost Structure: Cost of seeds and Animal Manure Revenue Streams
- Farm Equipment and Maintenance
- Infrastructure development and & Maintenance Pricing Mechanism
- Marketing & promotions - Seasonal cash crops Sales
- Employee Compensation - Pickle and Chutney sales in supermarkets/Restaurants
- Supply chain Expenditures - Income from Recurring sales and Agro Tours
- Warehousing / Storage charges