‘SWOT’ ANALYSIS

OF AMUL DAIRY
(ANAND MILK UNION LIMITED)
 PRESENTED BY

NAME :-PRATIK SANJAY PAWAR

REG.NO. :-CAP-2015/076
SUBJECT :- AEL-ASDS-487

GUIDED BY:-
Prof. Dr. R. V. Karche Sir
Prof. Nilima Dhalpe Madam
 CONTENTS
 AMUL:- AN INTRODUCTION AND HISTORY

 REASONS FOR SUCCESS AND ITS GROWTH RATE

 AMUL:-BUSINESS MODEL AND BUSINESS

STRATEGY

 SWOT ANALYSIS OF AMUL

INTRODUCTION & HISTORY
Formed in 1946, is a dairy cooperative movement in India with
250liters of milk per day with name KAIRA DISTRICT CO-
OPERATIVEMILK PRODUCERS' UNION.
 A brand name AMUL is managed by Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF).
The brand name AMUL means "AMULYA” (suggested by a quality
control expert in Anand). This word derived form the Sanskrit word
"AMULYA” which means "PRICELESS".
 AMUL has spurred the white revolution of India, which has made
India the largest producer of milk and milk products in the world and
the White Revolution has finally created a billion-dollor brand.
Today AMUL dairy is No. 1 dairy in Asia and No. 2 in the world, which
is matter of proud for Gujarat and whole India.
 AMUL has more than 150 chilling centers in various villages.
 Dr. Verghese Kurien, former chairman of the GCMMF - the man
behind the success of AMUL.
 REASONS FOR SUCCESS

ROBUST SUPPLY DIVERSE

CHAIN & LOW PRODUCT MIX
COST STRATEGY

STRONG TECHNOLOGY
DISTRIBUTION AND E-
NETWORK INITIATIVES
 AMUL GROWTH RATE
The Gujarat Cooperative Milk Marketing Federation
Ltd. (GCMMF), which markets AMUL brand of dairy and
food products, reported a provisional turnover of
Rs.29,220 crore for the fiscal 2017-18, which is 8 per
cent higher than Rs.27,043 crore reported last year.
 AMUL-BUSINESS MODEL

CONDENSDED

P GHEE BUTTER CREAM

A
S
T
E
U
RAW R
PACKAGED MILK
MILK I
ICE-CREAM BEVERAGES
Z
A
T
I
O
N DRIED

SKIMMED MILK POWDER

 SWOT ANALYSIS OF AMUL
Strength Weakness Opportunity Threat

The capacity of A person or

that company A chance for thing likely to
The state or cause
to withstand employment
condition of damage or
great force or or promotion.
that company danger.
pressure. being weak.
SWOT
Strong
dependency
Short self life of
on weak
its Product and
infrastructure WEAKNESSES .
Alliance with
& completely
third parties who
dependent on
do not belong to
villages for its
the organized
raw materials
sector.

Risks of
highly
.
complex
supply chain
system.
SWOT
Diversify
product
portfolio to
enter new
Penetrate product
OPPORTUNITY
international categories
markets. and expand
existing
categories
like
processed
foods,
Use of internet chocolates
to sell its etc.
products
SWOT

THREAT 01 THREAT 02

Competitors - Stiff competition from

Hindustan .Lever, MNCs in butter.
Nestle,Britannia and
local players
SWOT

THREAT 03 THREAT 04

Ban on export of milk The yield of Indian

cattle is still much
powder
lower than other
dairy countries.
 REFERENCES
 Google search engine

 www.amul.com

 www.indiadairy.com

 EBSCO online Library

 http://marketingpractice.blogspot.com

 http://www.fmcgmarketers.blogspot.com

 http://www.indianfoodindustry.net

 www.ibef.org

 http://ajayatmarketingcorner.blogspot.com
THANK YOU