Strategic Management

Final Project
 Group members
• Abu hafs
• Mujahid ali
• Abeer zahid
• Awais gulzar
 Introduction
• Aao ghoomein Pakistan is a local tourist agency that helps people achieve
their desires of exploring glorious mountain ranges of Pakistan.
• This business competitor are Adventure Societies & Tour agencies in the
city.
• They are organizing a trip to Mushkpuri top near Nathia gali.
• The Company is also providing pricing packages (group discounts, early
booking discounts etc.)
 Objectives

• To provide better options to market for availing the services comparatively

more secure, amazing & cheaper.
• Building goodwill in the eyes of their customers.
 Marketing Analysis
• By doing a great marketing analysis and by seeing all other companies of
tourism, we come to this point that our company that is AGP tourism is
launching themselves so differently with so much surprises for their
customers
• i.e. they have also included trekking to pipeline track after Mushkpuri top
and this is surprise and source of great entertainment for the members.
 SWOT Analysis

• We intend to enter a highly lucrative market in a rapidly growing

economy.
• Strength
• Weaknesses
• Opportunities
• Threats
 Strengths

• This will reduce our addiction on one particular market.

• The company will initiate extensive advertising and marketing, promoting
both its name as well as service/product awareness.
 Weaknesses
• Lack of a reputation in comparison to our competitors. This is due to the
fact that we are still new on the market.
• A limited financial base compared to the major players in the industry.
 Opportunities
• Presently there is no reliable public transportation company to take tourists
to areas of interest.
• Opportunities for new markets & tourism product.
• Good chance for advance meant or progress.
 Threats

• The present growth in the tourism sector may result in an increasing

number of firms entering the market.
• May led to increased competition emerging from a variety of given
sources including
 New marketing strategies and tactics by established companies aimed at
providing excursions of our intended nature.
 Existing competition
 Marketing Strategies

• Our strategy is “Market Development” i.e. we are introducing ourselves in

already developed market but with so many incentives.
• A market development strategy targets non-buying customers in currently
targeted segments. It also targets new customers in new segments. Another
way is to expand sales through new uses for the product.
 Marketing Action Programs
• In marketing action, they choose some of these programs for advertising i.e.
• Digital Marketing :
• Facebook page
• Instagram page
• Boost adds on different pages
• Peer to peer marketing
• Consumer To consumer marketing
• Announcement in classes
• Distribution of leaflets
• Direct marketing
 Budget
• Their total budget package for single person is 4000Rs.
• They give discount on their 2nd day of booking and book many seats with
200rs discount.
• They take 2000rs on advance booking other money will be paid on the
time of arrival.
• Total Cost on whole trip is 1 Lac and 35000 rupees.
• They earned a profit of Rs. 40,000.
 Controls and Contingency

• All control of trip is in the hands of 5 main members.

• They are taking two coasters on trip, and members will divide themselves
in coaster and control and assist their clients.
• They are providing their clients with best accommodation.
• They have the side option of trekking on pipeline track which is surprise
for their clients.