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Collaborative

consumption
Team 1:
Lino Ledesma Ana Rubí 1595340
Mena Rodriguez Irene Daniela 1738311
Ríos Cantú Perla Patricia 1744233
Tristán Rodríguez Priscila 1743084
Valdes Guerra Leticia Abigail 1739833
Introduction

Every good idea is the solution that comes from a need. Nobody would have had
the idea of creating a Taxi if that somebody wouldn´t have had the need t0 move
from one place to another in a short time without owning an automobile. Or
nobody would have had the idea of opening a Hotel if that somebody wouldn´t
have had the need to stay at a place far from home for a short period. But our
ideas evolve and that is when we start innovating. Why do I have to find myself a
taxi? Why can´t I find a place to stay at night that makes me feel at home?

¨The trend is evident: access wins possession. Access is better than property¨.
(Kevin Kelly)
Principles
In what it consists?

it consist in an economic model of obtaining,giving or sharing access between


corporations, startups , and people. This results in market efficiencies that bear
new products, services, and business growth.
What are the benefits?

Economic (saving money, facilitating access to resources and free-riding)

Sustainability (ecologically sustainable)

Enjoyment
Why people choose collaborative
consumption?

Reputation
How it is done?

Critical mass; required momentum to make a collaborative consumption


initiative successful

Idling capacity: core assumption that there is a large offer

Belief in the commons: especially on the Internet, it is possible to provide value


to the community and at the same time enable social value to expand for oneself

Trust between strangers: on online peer-to-peer platforms, the traditional role


of the middleman who enables third-party trust ceases to exist.
Risks of collaborative
consumption.
● The absence of a specific
regulation makes it
Lack of legal difficult to make the
regulation, and companies accountable
for ilegal acts.
challenges to ● The classification of these
clasificate the new companies is
difficult, so it is difficult
companies to know what legislation
they should follow too.
Due to the ease in which a
type of these companies
can be created, there is a
Difficulty to number of these and it is
regulate all the new difficult to control them
all.
companies
Also, some of them can be
foreign companies too.
Every time the processes and
job become more simplified or
made by a program the real
Poor distribution of profit from all the operation
focuses on a single person or
profits and group of persons.
Monopolies Monopolies are easy to
develop (Lack of legal
regulation).
Another of the
controversies is that
traditional companies

Unfair competition
argue that, while they pay
their taxes, many of the
companies with
operations carried out
through websites do not.
On the other hand, one of the
main priorities of the
countries in the coming
years will be the generation

Exclusivity of the and processing of


information to generate
data more efficient and intelligent
systems, as to protect the
information of all the users
of this kind of platforms.
Examples:
Airbnb offers you someone’s home as a place to stay, instead of a hotel.

Currently, it offers more than 2 million accommodations distributed in 191


countries and continues to grow.

As of May 2018, Airbnb was worth $38 billion, Forbes reports


Conclusion
Critics argue that the Collaborative Consumption is not a new
invention and is simply marketing. The main voices that defend the
Collaborative Consumption have never stopped recognizing that it is
not a new idea but that the current technology allows to make the
service much more efficient and scalable

We got to the conclusion that collaborative consumption is awesome


but with some dark points. We believe it is an answer to the
inefficiency of the world (in a way) but because it is closer to a true
revolution in consumption, it entails greater risks, until the
intermediary is really eliminated.
References
Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online.
Journal of Business Research, 67, 1595-600. Retrieved October 25, 2018, from
https://collaborativeeconomy.com/wp/wp-content/uploads/2015/05/Belk-R.2014.-You-are-
what-you-can-access-Sharing-and-collaborative-consumption-online.Journal-of-
Business-Research.pdf
Leenes, R. E., & Kosta, E. (Eds.) (2013). Bridging distances in technology and regulation.
Oisterwijk: Wolf Legal
Publishers (WLP).
Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The Sharing Economy: Why People
Participate in Collaborative Consumption. JOURNAL OF THE ASSOCIATION FOR
INFORMATION SCIENCE AND TECHNOLOGY, 67(9), 2047-2059. Retrieved October 25, 2018,
from https://people.uta.fi/~kljuham/2016-hamari_at_al-the_sharing_economy.pdf.
Owyang, J. (2013, August 04). The Collaborative Economy: Products, services, and market
relationships have changed as sharing startups impact business models. To avoid
disruption, companies must adopt the Collaborative Economy Value Chain. Retrieved
October 25, 2018, from http://www.collaboriamo.org/media/2014/04/collabecon-draft16-
130531132802-phpapp02-2.pdf
Consumo colaborativo: qué es y quién está detrás de los nuevos sistemas. (2018). Retrieved
from https://www.esic.edu/rethink/2018/03/19/el-boom-del-consumo-colaborativo/
Wallsten, S. (2015). The competitive effects of the sharing economy: how is Uber changing
taxis. Technology Policy Institute, 22.
Cannon, S., & Summers, L. H. (2014). How Uber and the sharing economy can win over
regulators. Harvard business review, 13(10), 24-28.

Equipo Self Bank. (2018). Pros y contras de la economía colaborativa. 30.10.2018, de


blog.selfbank.es Sitio web: https://blog.selfbank.es/pros-y-contras-de-la-economia-
colaborativa/
Leismann, k., Schmitt, m., Rohn, h. and Baedeker, C. (2013). Collaborative
Consumption: Towards a Resource-Saving Consumption Culture. In: Resources,
2nd ed. Germany, pp.184-203.

Bostman, R. (2018). Beyond Zipcar: Collaborative Consumption. Retrieved from


https://hbr.org/2010/10/beyond-zipcar-collaborative-consumption

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