D I N G - SAL ES M ANAG EM ENT P ROJ EC T

INTRODUCTION

• Product Sold – Customized Drinks/Juices and snacks

• What makes DING different?
– Customer engagement through giving them an option to make their own customized juices with our
guidance.
EVENT SUMMARY

• Online Survey taken to know what kind of snack/drink they

prefer
• Stall booking for the event was decided on Friday, 15th April 2016
• Making a list of raw material to be purchased a day before
the event
• Started Facebook Promotion for DING
• Put posters at 154 Campus and 90 Campus
• Total Sales Rs.10390/=
• Personal selling in duration of Friday prayers (12:30-2:30)
• CSR Activity to promote the product
BUDGETING

• As a group we invested about Rs.3785/=.

• Forecast was to go above break-even and gain more
profit compare to last years sale.
– Last year Sale > Rs.12000/=
• Actual Sale Rs.10390/=
– Profit – Rs.6605
• CSR Activity (Juices/Drinks = 11) (Snacks = 2)
No. ITEM PRICE QTY TOTAL

SOLD PRICE
1. Orange Juice Rs.100 26 Rs.2600
2. Lemonade simple Rs.80 9 Rs.720
5. Strawberry Lemonade Rs.100 23 Rs.2300
7. Orange Juice with Strawberry Flavor/Strawberry Bites Rs.110 7 Rs.770
8. Ice Tea with fruits Bites Rs.80 15 Rs.1200
9. Lemonade with Fruit Bites Rs.100 9 Rs.900
10. Mint Flavor (Extra service without any charges)
11. Cheese Box Patties Rs.50 38 Rs.1900
ANALYSIS

• Why chose to sell a product not a service?

• Which strategy we used while selling?
• Problems occurred while selling:
– the time of Friday Prayers for 2 hour footfall for
customers coming to our stall was close to zero (12:30-2:30).
• Solution:
– For 2 hrs gap we went for personal selling to people who
were on campus and didn’t knew we put up a stall on that
day. 2 people from the group went to do personal selling by
targeting students and permanent faculty of SZABIST in their
offices and rooms. We also did CSR.
HIERARCHY OF SALES OBJECTIVES

Hierarchy of Sales Objectives of DING

Corporate Goals – Maximize wealth
↓
Business Objective - 6% growth compare to last year’s sales
↓
Marketing Objective – Increase customized drinks sale by 20% through facebook marketing and word
of mouth.
↓
Sales Person Objective – To sell out all products and create brand loyalty.
↓
Major Account Objective for the Drink/juices and snacks – Reach profit of Rs.10000/=
Thank You ☺
Successful Sales! Happy Moments!