Company Name

1 line description of product/

service/ field of work
 Vision/Mission of company

• Long-term and short-term plan for the Co.?

 Product/Service/Solution being
developed by the company
• Pain Point addressed- what customer need is
satisfied by the business?
• Innovation introduced- what is new in the
product/ solution/ business model of the Co.?
• What is the value add/ contribution by the
Co.?
• Target customers- who will buy your product/
service and why?
 USP of Product/Service
• What will make your product/ service stand
out from competitors?
• Why will the users switch over to the
alternative offered by you?
 Promoter(s) background

• Education & experience of the promoters

• Part-time/ full-time promoters
• What is the relevant experience/ exposure to
the current field of business?
• How does the promoter background add value
to the business?
• Are all aspects of the business (technical,
finance, marketing) covered by the
promoters? If not, what is the alternate plan?
 Company background and details

• The legal form of the company-

proprietorship, partnership, Pvt. Ltd., LLP
• If registered, when & where?
• Since when is it in existence
• Stage of product development/ marketing?
• Any existing/ prospective customers?
 Competition
• What is the alternative solution in existence,
which the users are currently employing to
address their need?
• Who are your existing and upcoming
competitors offering the same solution?
• What can be the substitute to your product/
service? What is the switchover cost involved?
 Market analysis
• Market for your business- What is the
quantum of population which has the need for
your product/ service?
• What are the segments existing? What are
your target segments and their
characteristics?
• How much of the market share you plan to
acquire in your target segment over the next 3
years?
 Marketing plan
• How do you plan to reach your targeted
segment?
• Who are your primary/ secondary targets?
• What tools of marketing do you propose to
employ?
• What is your marketing budget and source of
finance for marketing expense?
 Operation plan
• How do you plan to deliver to your customer?
• Who heads the routine operations of the Co.?
 Company team
• Existing employees and departments in the
Co.?
• Proposed hiring department wise &
quarter/year wise
 Financial plan
( includes projections for 3 years )
• Income – expenditure statement along with
different subheads and justification for the
figures quoted
 Investments needed and made
• Promoter capital invested so far?
• Equity distribution among promoters and
investors?
• Any other investments by angels, VCs, banks,
etc.?
• Source of capital/ finance for projected
expenses in previous slide
 Why do you need the incubator

• Where are you operating from currently?

• Need to move to an incubator?
• Support sought from the incubator/
Expectations from the incubator?
 Milestones while in incubator
• Milestones planned for next 2-3 years
(quarterwise ) – to monitor growth / progress
against plan.