Professional Documents
Culture Documents
Technological changes
Competition
Economic shocks
Changes in marketing conditions
Political changes
Social trends
At multiple levels:
personally, professionally,
socially and
organizationally
By seeing it as
opportunity or danger
Successfully, by being
resilient
Jane Francis Antony Raj, Lecturer KSM. 16/09/2010
SOURCES OF ORGANISATIONAL
RESISTANCE
PARTICIPATION
Steps
Diagnose need for change
analysis
Feedback
Action
Evaluate and stabilize changes
Transition
Beginning