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  • Asif Sajjad Furqan Tariq Pirzada Junaid Masood Manzer Irfan Murad Rezwan Hafiz Ijaz

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    Furqan Tariq
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    This document lists details about experimental marketing strategies and tactics. It includes: 1. A list of names that may be people involved in experimental marketing. 2. Descriptions of sensory, affective, cognitive, and social aspects of experimental marketing experiences. 3. Examples of experimental marketing communication channels and spatial environments. 4. Details about an experimental marketing festival held in Lahore, Pakistan in 2007 for children involving hands-on activities.

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    Surf Exel

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    This document lists details about experimental marketing strategies and tactics. It includes: 1. A list of names that may be people involved in experimental marketing. 2. Descriptions of sensory, affective, cognitive, and social aspects of experimental marketing experiences. 3. Examples of experimental marketing communication channels and spatial environments. 4. Details about an experimental marketing festival held in Lahore, Pakistan in 2007 for children involving hands-on activities.

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    45 views10 pages

    Asif Sajjad Furqan Tariq Pirzada Junaid Masood Manzer Irfan Murad Rezwan Hafiz Ijaz

    Uploaded by

    Furqan Tariq
    This document lists details about experimental marketing strategies and tactics. It includes: 1. A list of names that may be people involved in experimental marketing. 2. Descriptions of sensory, affective, cognitive, and social aspects of experimental marketing experiences. 3. Examples of experimental marketing communication channels and spatial environments. 4. Details about an experimental marketing festival held in Lahore, Pakistan in 2007 for children involving hands-on activities.

    Copyright:

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    of 10

    c  

    „ Asif Sajjad
    „ Furqan Tariq
    „ Pirzada Junaid
    „ Masood Manzer
    „ Irfan Murad
    „ Rezwan
    „ Hafiz Ijaz
    ×  
     
    

    „ × erimental marketing romotes a roduct by


    not only communicating a roduct¶s features and
    benefits but also connecting it with unique and
    interesting e erience
    ×  
     
    
    
    
      
       
    

    „ To turnaround the declining brand.


    „ To differentiate the roduct from cometitors
    „ To create an image and identity for cororation.
    „ To induce trial urchase, loyal customer
    ×  
     
    
      

    „ ×
    user conferences, sales meetings, arties,
    sorts-tie-ins, awards
    rograms
    „  industry e hibitions, annual meetings,
    „ 0   walk sonsorshis, roduct trial centers and
    activities
    „    
    gift bags, hand-outs, trial sizes.
    „ c taged outdoor events, bar &
    restaurant romotions
    „ ’   ë in-store erformances, celebrity
    aearances.
    „ ×
     
    
    office décor and tour
    ×  
    
    „ 
    
    These are sensual and tangible asects of a roduct or e erience that aeal to the five
    senses of sight, sound, scent, taste and touch.
    „ Ã
    Feel marketing is devoted to inducing affect (i.e. the creation of moods and emotions) that
    adhere to the comany and brand
    „ 
    
    MThe objective of think marketing is to encourage customers to engage in
    elaborative and creative thinking that may result in a reevaluation of the comany and
    roducts.
    „ "
    Act marketing is oriented towards the creation of e eriences through behavior on
    the art of the customer, either rivately or in the comany of others.
    „ ’ 
    MRelate marketing e ands beyond the individual's rivate sensations, feelings,
    cognitions and actions by relating the individual self to the broader social and cultural
    conte t reflected in a brand In other words, relate marketing
     ×  
    
    „ 
     

    advertising, e ternal and internal comany communications, ublic


    relations camaigns visual and verbal identity and signage, including
    names, logos, colours, etc.
    „ §
    
    , involving event marketing, sonsorshis, alliances and
    artnershis, licensing, roduct lacement in movies, etc.

    „  ×
     
    
    ë which include the e ternal and internal
    design of cororate offices, sales

    „    consumer and trade fair saces, etc.

     
    eole, including saleseole, comany res, customer service
    roviders, call centre oerators, etc.
    ×  
    §  
    Ã 
    „ They arrange the festival for children in 2007 at Race Course Park.
    Lahore

    „ The five day festival will encasulate the hilosohy of Surf × cel
    which is children learn through e erience and if the e erience
    involves dirt, then ³Dirt is Good´.

    „ The festival aims to involve arents and bring to fore the fact that
    children learn best when allowed to e ress themselves without too
    many restrictions.
    Ã  "  

    „ Hand at art,
    „ Craft,
    „ Gardening and even cooking.
    „ Renowned actress.
    „ Wash the cloths.

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