PGDM – C, GROUP 10

Group Members:-
Amey Panchal 158

Sharan Shetty 169

Fahadh Siddique 170

Niraj Tapdiya 173

Binoti Vekaria 176

Ayushi Shrivastava 180

“One State Many Worlds”
Karnataka
“One State Many Worlds”
Karnataka
Krishna Raja
Wadiyar IV
The king
of Mysore set up
the Government
Soap Factory
Mysore
Sandal
Products
M Manal,
Founded the
Himalaya Drug
Company's
history began in
1930.
Himalaya
Products
 Mysore Sandal Soap Strategies.

Variety of products

Market segmentation

Brand Extention

Strong Distribution Channel

 Himalaya’s Strategies

Differentiated Targeting

Strong Branding

Competitive Edge

Strong Distribution Network

Distribution Channels for Personal Care (%)

Grocery

8%

10% Pharmacies

14%

Modern trade
63%

Cosmetics
 Preference for Mysore Sandal Soap

9% Mysore
18%
Lux

Dove
25%

Lifebuoy

28% Others

20%
 Preferred Products by Consumers (%)

80% 70%

60%
60%
40% 38%

25% Prefered
20%
15%
0%
Dabur
Baidyanath Prefered
Zandu
Himani
Himalaya
 Voice Of Consumers

30%
30%
70%
24%
25% 60%

20% 50%
17%
16%
13% 40%
15% 70% Gender
30%
10%
20%
30%
5%
10%

0% 0%
18-24 25-34 35-44 45-55 55+ Male Female
Breakup of respondents by Age (%)
 Team’s View

• Availability in small units • Small sachets

• Price Efficiency • More availability of product