by

Rizalina G. Gomez, Ph.D.

Terms to be Covered
 Education and Instruction
 Educational Technology
 Instructional Technology
 Other terms for educational/instructional media
 Broadcast and Mass Media
 Audio, Visual, and Audio-Visual Media
 Hardware and Software
 Print and Non-Print Media
Education vs Instruction
-process used to impart -act of imparting learning
learning
- act of providing activities,
- enterprise of supplying the materials and guidance that
conditions which ensure facilitates learning in either
growth or adequacy of life formal or informal
irrespective of age situations
 Educational Technology Instructional Technology

- a field as wide as education - focused on the teaching-

itself, its primary concern is learning process rather than
the design, implementation, on other aspects of education
and evaluation of curriculum
and learning experiences, and
how to improve and learn
from them respectively
 Educational Technology Instructional Technology

- a combination of - those aspects of educational

instructional, learning, technology that are concerned
developmental, and primarily with instruction as
managerial technologies contrasted to design and
operation of institutions
 Educational Technology
- any move toward an
analysis of the curriculum into
specific objectives and
instructional design, a branch
of educational theory and
practice concerned primarily
with the design and the use of
message which controls
learning processes
Instructional Technology
- systematic way of designing,
carrying out, and evaluating
the total process of learning
and teaching in terms of
specific objectives, based on
research in human learning
and communication
 Educational Technology Instructional Technology

-primary concern is the - applying scientific

design, implementation and knowledge about human
evaluation of curriculum learning to the practical
and learning experiences tasks of teaching and
and how to improve and learning
learn from them
respectively - means of connecting the
teacher, the instructional
- technology adapted and experience & learner in
used for educational ways that enhance learning
purposes
Phases of Educational Technology
Start Identify Objectives

Design Learning
Improvement Experiences

Evaluate Learning
Experiences
Other Terms for Educational /
Instructional Media
 Training aids
 Visual aids
 Audio aids
 Audio-visual aids
 Learning resources
 Instructional materials
 Educational materials
 Multi-sensory materials
 Broadcast Media Mass Media
- medium that - media envisioned
disseminates info and designed to
to a large number reach a very large
of recipients via audience
telecom
- radio and - newspapers,
television magazines, comics,
radio, television
 Audio Media Visual Media
- emphasizes use of -emphasizes use of
hearing the sense of sight
- radio, audio - charts, pictures
discs, recordings, boards, diagrams,
language lab, etc. maps, models, etc.

Audio-visual Media
-emphasizes use of hearing and seeing

-TV, videotapes / discs, sound

filmstrips, printed materials with
recorded sound
 Hardware Software

equipment and programs,

related electronic printouts, or
and mechanical instructional
components materials that go
with the machine
 Print Media Non-Print
Media
- printed word is -info is
used predominantly transmitted
in transmitting predominantly
information through AV media

- guide sheets, - TV, models, real

handouts, study objects, audio
guides, manuals, recordings/discs,
newsletters, books etc.
Sources:
Aquino, G., Abellera, R. and Hidalgo, L. (1988). Principles of teaching and
educational technology. Manila: National Bookstore.

Garo, C. (2007). Teaching educational technology. Manila: Rex Publishing.

Gentry, C. (1987). Educational technology: A question of meaning. From

Educational media and technology yearbook 1987. Littleton, CO. Libraries
Unlimited.

Grabe, M. (2004). Integrating technology for meaningful learning. NY: Houghton

Mifflin.

Jones, B. (1999). A differentiating definition of instructional technology and

educational technology. Available online.