DIGITAL WAYS OF MARKETING USING

GOOGLE
TECHTALK BY:

M. SANDEEP KUMAR
ASSOCIATE PROFESSOR, DEPT OF MANAGEMENT STUDIES

DT: MAY 8, 2019

As humans, we have evolved
It’s Digital Age
Digital Marketing
Google vs Google
 Behind the Screens
Crawling Indexing

• Spiders • Adding all those web pages that are

relevant to that search query into
• Crawls all the websites in the internet Google search.
space

• Scans and collects details about

each page
• titles, images, keywords, other linked
pages, etc
Know this
• Most of the consumers today are searching online for almost everything
• Increasing more and more transactions are happing digitally
• Hence, it's imperative that businessmen should also be present online
• Business must be active in digital marketing
• For this you need a website and that website must always be present on
the first page at a better position.
Always being the first …
 Using
Google Adwords
 How Digital Marketers make Google Ads
1) Keyword Research
2) Identify the Ad Campaign
3) Write an Ad copy
4) Post the ad on Google Adwords
5) Wait for the ad to work
Keyword Research
1) Brainstorm and list relevant keywords for your business
• Short-tail keywords
• Long-tail keywords
• Broad-match keywords
• Exact-match keywords
• Phrase-match keywords

2) Increase your list of keywords by indirect ways

• Google search page
• Visit competitor’s web page
Working on Ad Campaign
1) Identify the Name for Your Ad Campaign ____________
2) Start working on creating the Ad