Professional Documents
Culture Documents
Marketing
intermediaries like Sole
Selling Agents, C & F
agents, Wholesalers,
Distributors, Dealers,
Retailers, Franchisees
etc who take product
to users, constitute the
distribution channel.
It renders services
directly related to the
purchase and/or sale
of a product as it flows
from producer to
consumer either by
owning a product or
by actively aiding in
transfer of ownership.
“Middlemen are necessary evils”
Role of a Middleman