Product Design Fundamentals

By Dr. Wasim Akram

• B.E. (Mechanical) 1996, National University of Sciences and

Technology (NUST), Rawalpindi, Pakistan

• M.S. 2004, The Ohio State University, Columbus, Ohio, USA

• Ph.D. 2008, The Ohio State University, Columbus, Ohio, USA

PRODUCT DESIGN FUNDAMENTALS 1

 Product Design Fundamentals

• Design For Manufacturing (DFM) and Design for Assembly (DFA)

• Brain Storming and Concept Selection

• Lean Manufacturing Systems (LMS)

• Concurrent Engineering (CE)

PRODUCT DESIGN FUNDAMENTALS 2

 Design for Manufacturing

DFM is an Approach which has the Aim of Improving

Manufacturing Productivity

It Brings Major Benefits when Used During the Design

of New Generations of Products.

PRODUCT DESIGN FUNDAMENTALS 3

 Design for Assembly

Assembly:

• Placement or Fastening of One or More Parts “in” or “on”

another

• Manual or Automated

• Easy Assembly and Dis-Assembly

PRODUCT DESIGN FUNDAMENTALS 4

 Brain Storming and Conceptual Design
Brain Storming

A group problem solving technique that involves

spontaneous contribution of ideas from all
members of the group

PRODUCT DESIGN FUNDAMENTALS 5

 Lean Manufacturing System

Overview:

• Comes from Japanese Manufacturing Industry

• Term “Lean” First Coined by Prof. J.P. Womack and

D.T. Jones in “Lean Thinking” 1989.

• “Lean” Means Less of Everything

• Cost Reduction through Waste (Muda) Elimination

• Focuses on Seven Wastes

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PRODUCT DESIGN FUNDAMENTALS
 Concurrent Engineering
Concurrent Engineering
• Work Methodology based on Parallelization of Tasks

• Definition:

“Concurrent Engineering (CE) is a systematic approach to integrated product

development that emphasizes the response to customer expectations.

It embodies team values of co-operation, trust and sharing in such a manner

that decision making is by consensus, involving all perspectives in parallel,

from the beginning of the product life cycle”

PRODUCT DESIGN FUNDAMENTALS 7

Concurrent Engineering

PRODUCT DESIGN FUNDAMENTALS 8

PRODUCT DEVELOPMENT FUNDAMENTALS 9
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 Responsibilities of a Designer
A Broad Responsibility to Produce A Design that Meets
All its Objectives

Functionality – Paramount Importance

Durability

Appearance

Reliability

Cost

PRODUCT DESIGN FUNDAMENTALS 11

 Product Development

It’s all about

Knowing Your Customer, Product, Competitors

Prototyping:

Putting Pieces Together

Constraints:

Seen/Unseen, Big Volume, Change, Culture

Product Design:

Local Market, Global Competition, Technical Challenge

PRODUCT DESIGN FUNDAMENTALS 12

PRODUCT DEVELOPMENT FUNDAMENTALS 13
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 Product Design Fundamental

Self Check:

• What is Expected from a Designer or Design Team?

• Product Development Cycle?

• DFM Stands for?

• DFA Stands for?

• DFM aims for?

• LMS stands for?

• CE stands for?

PRODUCT DESIGN FUNDAMENTALS