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Product Design Fundamentals

By Dr. Wasim Akram

• B.E. (Mechanical) 1996, National University of Sciences and


Technology (NUST), Rawalpindi, Pakistan

• M.S. 2004, The Ohio State University, Columbus, Ohio, USA

• Ph.D. 2008, The Ohio State University, Columbus, Ohio, USA

PRODUCT DESIGN FUNDAMENTALS 1


Product Design Fundamentals

• Design For Manufacturing (DFM) and Design for Assembly (DFA)


• Brain Storming and Concept Selection

• Lean Manufacturing Systems (LMS)


• Concurrent Engineering (CE)

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Design for Manufacturing

DFM is an Approach which has the Aim of Improving

Manufacturing Productivity

It Brings Major Benefits when Used During the Design

of New Generations of Products.

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Design for Assembly

Assembly:

• Placement or Fastening of One or More Parts “in” or “on”

another

• Manual or Automated

• Easy Assembly and Dis-Assembly

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Brain Storming and Conceptual Design
Brain Storming

A group problem solving technique that involves


spontaneous contribution of ideas from all
members of the group

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Lean Manufacturing System

Overview:

• Comes from Japanese Manufacturing Industry

• Term “Lean” First Coined by Prof. J.P. Womack and

D.T. Jones in “Lean Thinking” 1989.

• “Lean” Means Less of Everything

• Cost Reduction through Waste (Muda) Elimination

• Focuses on Seven Wastes

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PRODUCT DESIGN FUNDAMENTALS
Concurrent Engineering
Concurrent Engineering
• Work Methodology based on Parallelization of Tasks

• Definition:

“Concurrent Engineering (CE) is a systematic approach to integrated product


development that emphasizes the response to customer expectations.

It embodies team values of co-operation, trust and sharing in such a manner

that decision making is by consensus, involving all perspectives in parallel,

from the beginning of the product life cycle”

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Concurrent Engineering

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Responsibilities of a Designer
A Broad Responsibility to Produce A Design that Meets
All its Objectives

Functionality – Paramount Importance

Durability

Appearance

Reliability

Cost

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Product Development

It’s all about

Knowing Your Customer, Product, Competitors

Prototyping:

Putting Pieces Together

Constraints:

Seen/Unseen, Big Volume, Change, Culture

Product Design:

Local Market, Global Competition, Technical Challenge

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PRODUCT DEVELOPMENT FUNDAMENTALS 13
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Product Design Fundamental

Self Check:

• What is Expected from a Designer or Design Team?

• Product Development Cycle?

• DFM Stands for?

• DFA Stands for?

• DFM aims for?

• LMS stands for?

• CE stands for?

PRODUCT DESIGN FUNDAMENTALS