The Pitch

Increasing the number of students with PR major

Research
General Research
● Nationwide: 15% decrease in college enrollment
● By 2029, 7.5% increase in enrollment in the state of Iowa
● Public Relations
○ 22,000 new jobs will need filled in 2026
○ Salary
■ $55-60,000 average
General Research

77% of top colleges and universities reported that parental

involvement in the college admissions process is constantly
increasing
Targeted Audience
● High schoolers
○ Deciding school and field of study
○ What is public relations and what is it at at UNI
● Parents
○ Parental involvement in college admissions has increased
○ Get high school students to learn about public relations and
the opportunities available to PR graduates and lead their
parents to this information
Competitive Analysis
Competitive Analysis
Competitive Analysis
Competitive Analysis
Goals and Strategies
Goal

Increase the number of declared PR majors by 10% by

August 2020
Strategies to Obtain the Goal
● PR ambassadors (push week/goodie bags/open
house/classroom sit-ins)
● Change the UNI PR page on the website
● PR social media pages
● Implement posters in schools to raise awareness
● Update Brochures
● Video
Message and Media Strategies
Message
Message per audience
● High schoolers
○ Show what PR looks like after college
○ Less busy work
○ Versatile degree
● Parents
○ Job security
○ Versatile degree
○ Affordable tuition
Media
Media per audience
● High Schoolers
○ Social media pages
○ Presentation
○ UNI PR page
● Parents
○ Presentation and Brochure
○ Social media pages
○ UNI PR page
PR Ambassadors Program
● Push week
● Goodie bags
● Open house days
● Classroom sit-ins
PR Ambassadors Program Implemented
● Why reach out to high school students? According to PRSSA
○ Advocating for the public relations industry and the Society
○ Mutually beneficial mentorship opportunities
○ Further development of public speaking and event management skills
○ Unifying the Chapter on a project that gives back to the younger generation of students

● Three Students Presented

○ Informational powerpoint, what is PR and what does it look like at UNI?
○ received 180 survey responses, 43 students interested in more information
Informational Powerpoint
Survey Results
Survey
Survey
 Evaluation:

Advantages:

-survey can be widely shared via email and social media

-precise “yes/no” answers

Disadvantages:

-students grade levels/uncertainty of life post high school graduation

-limited data can be gathered due to short survey

UNI PR Website

Current Site
PR Social Media Pages

www.facebook.com/UNI-Public-Relations-Ambassadors-439456756597144/

www.instagram.com/unipublicrelations/
Promotional Materials
Brochure
Brochure
Poster
Idea for the future: Video

● Find a representative group of the PR major

● Make sure the major, minor, and emphases are
showcased in the video

● Create content to appeal to students and parents

● Link to all relevant social media

Budget
 Item Cost per Unit Number of Sub Total Amount Total
Units Donated
Needed

Printed Brochures $0.35 per side 250 $175 $0 $175

Printed Posters (Large- 11x17) $1.19 each 50 $59.50 $0 $59.50

Printed Posters $0.59 each 50 $29.50 $0 $29.50

(Small- 8.5x11)

Ambassador Polos $20.86 15 $312.90 $0 $312.90

Link

Pens $44.99 for 25 black ink 250 $449.9 $0 $449.90

Link pens with 1 color logo
printed

Goodie Bags $1.58 250 $426.19 (29.99 $7.90 $418.49

Link setup fee)

Notepad $2.06 250 $545 $0 $545

Link min 100

UNI Public Relations Buttons $0 250 $0 $0 $0

$7.90 $1,990.69
Evaluation Procedures
Evaluation
● Interactions with students matter
● Limited time to present to schools
● Real students are the best spokespeople
● Utilizing relevant social mediums
● Consistency - updated information about department
● Student interest in specialized PR visits