Cane Craft Work

A PRESENTATION BY ANIKET KUMAR

Visit To Cane Craft Museum -
Jharcraft was a museum in Jharkhand where the various Crafts work can be seen. One can know
about how they promote their work and their marketing strategy. Cane crafts is also available
there. Jharcraft has many outlets all over India, and they supply cane crafts to all outlets from
Jharkhand. The Whole outlet of Jharcraft is decorated with Handicrafts and Handlooms. The
Display of the store and the museum was amazing, they showed the works of different artists
and also the historical items with famous craft works. The government of Jharkhand promoted
the handicrafts very well. Jharcraft provided great employment to the artisans. Great efforts
behind each cane crafts can be seen in the workshops of Cane Crafts.

Jharcraft Store,
Hazaribagh,
Jharkhand.
 Cane
• Cane is used in manufacturing an variety of furniture, including tables, chairs,
sofas, and cabinets.
• It comes from the rattan tree. Cane is often mislabeled
as wicker or bamboo.
• Cane can be purchased in the form of a fiber
or pre-woven and ready to stretch onto a furniture frame.
 Raw material
• The raw material is imported from Kolkata, Assam, Vijayawada.
• A long cane stick is the only raw material used for making various cane works.
• Out of a single stick 2 major parts are made by
cutting out of which 1 is used for the base of any
cane product while the other part is further divided
into 8 parts, which is used for threading the entire product.
• Canes are of cylindrical and of uniform thickness,
solid, straw yellow to brown in color.
• They order in a set of cane sticks. One set is consist of 32 pcs.
And price for one set is Rs.2,560
 Tools:
a). Hand Saw
b). Hand Saw Frame
c). Blow Lamp
d). Pliers
e). Nose Pliers
f). Hammer
g). Wooden Commando
h). Big Knife
i). Small Knife
j). Measurement Tape
k). Cane Cutter
l). Cane Tar (Required Size)
m). Assorted Nails
n). Polish Materials
o). Gala
p). Sand paper

 Nails, fevicol, cane wire/tar are used for binding the sticks together
.
Procedure

Cutting Moulding
Providing heat by HP gas
 Weaving
Binding Sticks
Framing
 Single Sofa Chair
Price – Rs.2,500

Painting
Finished
SALES AND MARKETING
1. Online Store - Buyjharcraft is the online store for showcasing and selling the exclusive products of Jharkhand Handicrafts.

Link for online store: https://www.facebook.com/buyjharcraft/

2. Retail Outlets - Urban Haat at Hazaribagh spread in 10 acres which is a centre of livelihood for artisans and women groups.
Production centres of Cane products and Stores are also there.

MONTHLY EXPENSES FOR SALARY & WAGES:

Sl. No. Particulars No. of person Salary & Wages Total (Rs.)

1. Manager 1 12000 12000

2. Skilled Labour 1 9,810 9,810

3. Helper 1 7,050 7,050

Benefits
• Cane is a natural material that is renewable and biodegradable.
• It provides an interesting form of decoration for furniture.
• It is naturally strong and is easy to replace when it becomes worn.
• It can be stretched to fit the shape of any frame.
• Cane can also be stained and painted, offering limitless possibilities for creative
expression.
• Furniture featuring cane is readily available in a variety of styles.
• Easy moulding capacity of cane is an added benefit for the artisans who really
like to create their own creations.
 S.W.O.T Analysis
STRENGTH WEAKNESS
 Excellent hand carving skills  No institutional education in furniture design and wood
 Government support as a highest priority technology
 Innovative product  Inadequate cane arrangement
 Competitive pricing  Low quality assurance of product

OPPORTUNITY THREATS
 Growing local market  Increased competition
 Global export facilities  Copyright threats
 Rise of brand values  Frequently disturbing electricity
Reference:
•https://www.facebook.com/buyjharcraft/
•https://books.google.co.in/books?id=SMwGfs4n4DcC&pg=PA263&lpg=PA263&dq=PROCESS+FO
R+PREPARING+RATTAN+TO+CANE+STICK&source=bl&ots=LFBsHaV9IJ&sig=1Q_1yBlQfqD6FN0Hq
NFlxeJLHmc&hl=en&sa=X&ved=0ahUKEwjb-
aOiqLDOAhUfT48KHS7QAfgQ6AEIJzAB#v=onepage&q=PROCESS%20FOR%20PREPARING%20RAT
TAN%20TO%20CANE%20STICK&f=false
•http://teca.fao.org/read/3877
•http://www.dcmsme.gov.in/reports/mechanical/CaneFurniture.pdf
•http://www.apartmenttherapy.com/wicker-rattanretrospect-120672