WHAT

WHAT
WHAT
COMES
COMES
COMESTO TO
TO
MIND
MIND
MINDWHEN
WHEN
WHEN
YOU
YOU
YOUTHINK
THINK
THINK
OF
OF
OF???
WHAT
WHAT IFIF YOU
YOU WHAT
WHAT IFIF YOU
YOU
COULD
COULD COULD
COULD HAVE
HAVE
TRANSFORM
TRANSFORM BOTH
BOTH
THE
THE SHOE
SHOE PRODUCTS
PRODUCTS
INTO
INTO A
A IN
IN ONE?
ONE?
SANDAL?
SANDAL?
 Ariel Leon Y. Gordon
Jethro Antonio A. Quimbo
Jose Benjamin S. Gertes
Michael William R. Garcia
Verto’s goal is to be the leading footwear provider in the Philippines.
And to be a provider of gainful employment to needy high school
and college undergraduates. Verto aims to provide innovative and
alternative forms of footwear to people on the go. To design and
introduce quality flexible use footwear that will be comfortable,
convenient and affordable.
WHAT
WHAT IF
IF WE
WE
COULD'VE
COULD'VE
HELPEDTHEM
HELPEDTHEM?

HOW?
HOW?
COMPANY
GOALS
 The Mold of the shoe, the mold is created through 3D
p r i n t i n g a n d s a n d e d t o c u s t o m s i z e s t h a t Ve r t o p r o v i d e s .
Black leather is bough in Rizal and the YKK zipper and
Rubber soles are bought in Marikina. The Mold is rapped
with Canvas and Glue till dry and the pattern and design of
the shoes are drawn onto. The Leather is measured and
placed on top of the mold and cut into shapes of the
design and sewed on to applied with cushion. The zippers
are glued and sewed on to the sole and to the leather and
cushion is placed on the top of the rubber sole. The same
operations are done for the other shoe and when finished
wrapped in paper and placed within the shoe box and ready
for shipping.
 VERTO

SOLEA
 VERTO

SOLEA

P900 P400 P300

Mold YKK Zipper Labor Cost

P98 P350 P150

Black JRS/Palawan
Rubber Sole
Leather Shipping
 VERTO

SOLEA
The Verto black leather shoes are a game
changer to portability and quick changes,
with a sandal inside the zipper. The shoe is
also made to benefit the comfortability of
the wearer and the durability. The shoe
also has a slip on feature and an easy
remove feature.
The Managing Director of Verto Jethro Antonio A. Quimbo handled most of the
business questions and how things were placed and handled customer questions
and explained to a few customers how Verto was made and what it means and
made goals for the group, The Head of Production and Technology Design
Michael William R. Garcia took notes of customer needs and customer
comments and notes on the shoe and for further service and use. The Head of
Finance Ariel Leon Y. Gordon stayed behind the counter and indulged himself
with customer ideas and handled the finance, such as production cost and how
much is needed to sell each shoe. The Head of Marketing and Sales, Jose Gertes
went around marketing the product and attracted customers.
THE MASS THE PRODUCT LINE OF VERTO IS CALLED
PRODUCTION OF THE "SOLEA", IN LATIN REFERS TO A SANDAL
CYCLE OF THE AND A SHOE, EXPLAINED TO EACH
OPERATION WORKED CUSTOMER AND WAS CHECKED ON BY

CHEAPER UNIQUE
WELL AND WAS

THE MARKETING
OFFICIALS WITHIN THE FAIR IN LA SALLE
GREEN HILLS. CUSTOMERS FOUND THE
PRODUCT TO BE UNIQUE AND FIRST OF ITS
KIND AND VERY UNUSUAL BUT

AND
WAS SUCCESSFUL
COMFORTABLE AND USEFUL DUE TO THE 2-
IN-1 FEATURE.
THE PROMOTIONS WERE WORD OF MOUTH AND PROMOTIONS
THROUGH SOCIAL MEDIA SPECIFICALLY FACEBOOK AND

DIFFERENT
INSTAGRAM, DUE TO THE PROMOTIONS A FEW CUSTOMERS HAVE
HAD A VIEW ON HOW THE PRODUCT LOOKS AND THE PURPOSE.
THE HEAD OF MARKETING AND SALES, MARKETED AND TOOK
CARE OF THE SOCIAL MEDIA PROMOTIONS AND WENT AROUND
THE FAIR TO PROMOTE THE PRODUCT. THE COMPANY GAINED A
LARGER REACH OF PEOPLE WHO PASSED BY AND CHECKED OUT
THE INNOVATION AND GAINED A FEW INSIGHTS AND OPINIONS.
 UNIQUE
LISTENING TO CUSTOMER NEEDS AND SUGGESTIONS ABOUT THE

AND
PRODUCT, THEN GATHERING WHAT IS THE MAIN CAUSE AND
MAJOR UPGRADES VS MINOR UPGRADES THEN APPLYING IT TO
THE PRODUCT. THE CUSTOMERS FOUND THE IDEA OF THE 2 IN 1
FEATURE VERY UNIQUE AND NEW IN TERMS OF THE LOOK. A

DIFFERENT
LOT OF GOOD PRAISES FOR THE SHOE.
 GROUP
THE MAIN CHALLENGE OF THE VERTO GROUP WAS THE TARGET MARKET DUE
TO THE SHOES BEING GOOD FOR COMMUTERS AND STUDENTS AS WELL,

REFLECTION
THOUGH MAKING THE PRODUCT MAY TAKE A BIT MORE TIME DUE TO THE
FIRST PROTOTYPE, AND MAKING THE PAIR OF SHOES ARE COSTLY AND MAY
TAKE TIME. THE OTHER CHALLENGES VERTO FACED WERE ESPECIALLY
FOCUSED ON EXPENSES AND FINANCE. HAVING TO COMMIT TO A VERY NEW

&
PRODUCT WHICH HAS NOT BEEN MADE, IT TOOK A LOT OF TESTING AND
PROTOTYPES BEFORE VERTO WAS ABLE TO CONCEPTUALIZE FULLY WHAT
THE FINAL PRODUCT WOULD BE.
THE GROUP AT FIRST WAS VERY HECTIC TO THOSE PROBLEMS IN SUCH IT WAS
DIFFICULT AT FIRST HAVING TO SOURCE THE MONEY AND FIND A

CHALLENGES
PRACTITIONER WHO HAD A SPECIALTY IN LEATHER AND CRAFT AND IN MAKING
OUT OF THE BLUE CONCEPTS.
RECOMENDATIONS
TT hha an nk k yy o ouu tt o o a a ll ll tt h
h ee
tt ee a
a cc h
h ee rr ss w wh ho o '' vv ee
ss uuppp po o rr tt ee d
d u u ss
aan nd d tt o o o ou u rr ff rr ii ee n
nd d ss aan nd
d
ff aamm ii ll yy

Special
Specialtalks
talksto
toMs.
Ms.Sam
Samand
andSir.
Sir.
Cairo
Cairoand
andSir
SirLopez
Lopez