CREATIVEPRENEURSHIP

Retno Tanding Suryandari

Universitas Sebelas Maret
 DEFINITION

Munculnya gagasan produk baru, munculnya metode

produksi baru, munculnya pasar baru, dan munculnya inovasi
baru pada organisasi (Schumpeter, 1934)
 Creative Destruction.

• Entrepreneurs di bisnis industri kreatif (Kellet, 2006)

Semakin pesat  teknologi Informasi

INDUSTRI KREATIF

• Fesyen 43.02 %
• Kerajinan 25.12 %
• Musik 5.3 %
• Penerbitan dan Percetakan;
4.86%
• Periklanan 7.18 %
http://agribisnis.co.id/industri-kreatif/
industrikreatif-depdag
 CURRENT SITUATION IN INDONESIA
CHALLENGES VS. OPPORTUNITIES
• Infrastructure • Big young market
• Risk averse society/ value • Easy access to new
system knowledge
• Individual, not yet organized
• Dynamics society
• Intellectual Property Right
problems (Bekraf, 2017) • Open opportunities to
develop creative enterprises
• Weak ideas generation

• Weak management skills

• Impatience, Impersistence
 CREATIVEPRENEURSHIP

• Starting with creative and creativity

Be Innovative

Not just complicated, but simple, useful

innovation

What is needed by people, consumer, society?

HOW TO BECOME ENTREPRENEUR

Be sensitive

Be social

Be Bold
 HOW TO OVERCOME CHALLENGES

• Start with the ideas. Cook it until they are ready

• Visualize about how it starts and how it will

become

• Focus
• Test the market
• Revise

• Execute
• Sell the idea
 HOW TO MANAGE START UP
ENTERPRISES

Jangan segan belajar tentang manajemen, terutama

pengelolaan keuangan!

Pisahkan mana uang jajan mana uang perusahaan

Besarkan perusahaan vs. bisa
disambi jalan jalan

Kekeuh
HOW TO TAKE ADVANTAGE OF INTERNET
AND SOCIAL MEDIA

• Cheap, Free

• Readily available

• Need creative communication to utilize

HOW TO MANAGE RISKS

• Insure yourself!

• And when it is time, insure people

around you, who contribute to your
enterprise
?