Opportunity Challenge Opportunity Challenge

• Autonomous • Losing Existing Driver • Used Car • Personal

driving Dealing; Mileage, Information
of automobiles • Accident-Ethical accident record hacking
• With 5G Reduced Decision • Car Sharing; owning,
traffic congestion financing • Low-Accident :
Shared economy • Mobile Coin (Digital Losing Car
• Environmental Payment) insurance
Transportation • Manage Ownership Industry.
(with Electric Car) information
 Player Added Value Rules of the Game Tactics Scope
Car Design, Assemble,
Manufacturers Distribute • No monopoly • Fuel Bundling • Highly-linked with
• Ensure safety • Low Down other players but
Parts Supplier Supply, R&D, Price (ASEAN NCAP) Payment, only at a
Control • Subject to strict No Interest "transactional"
regulations (Euro • Bulk Discount level
Motorists Demand Driver, VI in Singapore (Fleet) • Players' growth,
Sales through NEA) • Insurance value, and benefits
• Responsible and are correlated
legal ownership • Country specific
Petroleum Fuel, Maintenance
process (ownership rules –
Companies
SG vs. PH ease of
purchase)
Financial Loans, Insurance
Institutions
 Added Value Rules of the Game Coopetition Strategy

 Access to a network of  Data Safety  Leverage the Google’s

other self-driving cars  Accuracy AI and IoT Capability
 Access to Waymo’s  Privacy such as sensors
expertise in self-driving  Provide software (such
technology as algorithms)
 Leverage the Mercedes  Provide routes, location,
Benz brand data
 Usage  Lock-in  Market entry in the
 Marketing  Privacy shared economy in
 Security ASEAN
 Capture premium
market segment by
introducing Grab
Platinum with self-
driving Mercedes Benz
cars