Basic Guide in Survey

Analysis using SPSS Software

Marlon B. Raquel, MBA, LPT
Department Head, Business Administration and Accountancy
THE FISHER VALLEY COLLEGE

May 8, 2019
 Target Audience

• Faculty members who are:

1. currently taking master’s degree/Ph.D. who will
soon write their thesis/dissertation; and
2. interested in conducting researches.
 Overview of the Course
This course aims to teach the practice and art of survey research. Learn about
the methods of data collection, sampling, question writing, questionnaire
design, issues of response rates, preparation of data for analysis, review the
standard methods that are used to analyze survey data, beginning with simple
methods, such as frequency and percentage distributions, weighted means,
verbal interpretations, cross-tabulations, and moving toward the advanced
topics such as t-test, analysis of variance, correlations, and regression.
 Course Outline
• Overview of SPSS
• Univariate analysis and graphical presentation: Frequency distributions &
means
• Data management: Variable creation and transformation
• Bivariate analysis: Crosstabulations, Chi-square test, ANOVA, t-test,
correlations
• Regression analysis
 My Research Experiences

I have presented eight (8) research papers to date:

6 papers abroad
2 papers in the Philippines
 3rd A-BEST National Congress
Puerto Princesa, Palawan, January 29-31, 2016

Organizer: Alliance of Business Educators and Students

in the Philippines
Paper Presented:
Factors Affecting Customer Satisfaction in a Quick
Service Restaurant in Taguig City
International Conference on Research in Social
Science, Humanities, and Education
Cebu City, Cebu, May 20-21, 2016
Organizer: International Association of Humanities, Social
Sciences, and Management Researchers
Paper Presented:
Factors Affecting Home Leaving Behavior among Filipino
Adolescents in Eastern Visayas
Can be downloaded at
http://uruae.org/siteadmin/upload/UH0516136.pdf
 1st International Conference on Science, Technology
and Business Academic Conference Innovation
Phuket, Thailand, July 18-19, 2017
Organizer: Senior Series Resources
Paper Presented:
Customer Loyalty in the Fast Food Industry in the
Philippines
Can be downloaded at
https://idosi.org/wjmbs/5(2)17/5.pdf
4rd International Conference on Social Protection
Kuala Lumpur, Malaysia, October 10-11, 2017
Organizer: Universiti Malaya
Paper Presented:
Different Pathways Out of The Parental Homes in Eastern
Visayas: Evidence from Young Adult Fertility and
Sexuality Survey 3
4th Asia Pacific Conference on Contemporary Research
Bali, Indonesia, August 11-12, 2018

Organizers: Asia Pacific Institute of Advanced Research, Australia &

Universitas Pertamina
Papers Presented:
a. Factors Affecting Online Buying Behavior of Taguig City University
Graduate Students
b. Impact of Customer Satisfaction on Customer Loyalty in a Fast Food
Chain in the Philippines
Can be downloaded at https://apiar.org.au
4th International Conference for Young Researchers in
Business and Economics
Hanoi, Vietnam, October 30, 2018
Organizer: Academy of Finance and other 9 Vietnam universities
Paper Presented:
Evaluation of Entrepreneurial Awareness and Skills of College of Business
Management Students in Taguig City University
Can be downloaded at
https://hvtc.edu.vn/Portals/28/Ky%20yeu%20hoi%20thao%20cuoi%20in-
final.pdf
 3rd ASIA International Multidisciplinary Conference
Johor Bahru, Malaysia, May 1-2, 2019

Organizer: Universiti Teknologi Malaysia

Paper Presented:
Employability and Competence Skills of Graduating
Students in a Private Higher Educational Institution in
Taguig City, Metro Manila, Philippines