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Selection
Presented by
San Khungur Basumatary
MBA 3RD SEM
GM 27
Contents
Introduction
Its importance
Process of strategic evaluation
Techniques
Selection
Selection process
Conclusion
Introduction
SWOT analysis
Gap analysis
PEST analysis
Benchmarking
Selection
After strategy evaluation selection of the alternative strategies are done if the current strategy could
not able to reach the organizational goals .
The appropriate alternative has to fulfill the certain criteria like-
Kazmi A., Business Policy and Strategic Management, 3rd Ed., New Delhi, Tata
McGraw Hills, 2008.
Pearce, Rovinson & Richard. Strategic Management, 9th Ed., Tata McGraw Hills,
2005.