SERVICE AND MERCHANDISING

BUSINESSES IN BARANGAY DON JOSE

Group 2
 Abstract
Some people tend to create new venture to unclog progress in their
lives, mainly to open a business. According to Small Business
Administration, approximately thirty percent (30%) of small businesses
shut their doors within the first two years after of its opening. Yet people
want to start and manage their own business on a regular basis. Some are
choosing to build a servicing and/or merchandising business for the
purpose of getting more profit or sales. In Barangay Don Jose Sta. Rosa
City, Laguna, service and merchandising businesses are assessed by the
researchers from which among them is better to start.
Using the descriptive-correlative study the researchers wants to
figure out which kind of business, between service and merchandising, is
better to start. The owners of a service and merchandising business were
chosen as the respondents using convenience sampling. A questionnaire
was constructed and distributed to the selected respondents to answer
possible questions related to the study. The responses were analyzed
using statistical tools (frequency, percentage, and weighted mean).
 Abstract
The data gathered resulted that an Apartment has the greatest
number (52.78%) in type of service business and Sari-sari store (84.21%)
in type of merchandising business. Merchandising business with 51.35% has
greater number than service business which only has 48.65%.
Merchandising business crates more average profit than service business.
Service business is the kind of business which is better to start since it only
has 48.65% . Merchandising business is the better business to start with
when it comes to average profit creating P 9,525.47
Therefore, the researchers concluded the following based on the
findings: (1) There is no significant relationship between the age of
respondents and the type of business they choose; (2) most of the
respondents are in their midlife (36-50 years old); (3) there is no significant
relationship between the gender of respondents and the type of business
they choose (4) the respondents strongly agree that having a new lifestyle,
working for self and financial need affect them in starting merchandising
 Abstract
as well as respondents agree that pursuing passion and
pursuing a good idea affect them in starting merchandising
business; (5) the type of service and merchandising
business that has the most number in Barangay Don Jose
are apartment and sari-sari store respectively; (6) there is
more merchandising business existing in Barangay Don Jose
than service business; (7) merchandising businesses has
greater average profit than service businesses; (8) in terms
of the number of businesses, service is the type of business
that is better to start; and (9) in terms of businesses, service
is the type of business that is better to start; and (9) in
terms of the average profit, merchandising is the type of
business that is better to start.
 Abstract
The researchers found the following
recommendations relevant to the study: (1) For the
aspiring entrepreneurs who want to start a business with
greater market share, it will be good for them to choose
service business; (2) for the aspiring entrepreneurs who
want to start a business with greater profit, it will be
good for them to choose merchandising business; and
(3)Further studies must be conducted focusing on the
factors affecting entrepreneurs in starting a business
 Introduction
Some people tend to create new venture to unclog
progress in their lives, mainly to open a business.
There are some people defined merchandising as
the products and services or lines that a retailer offers
to the target market Kotler and Armstrong (2001). In
other words, merchandise is the product or service
meant for sale and that is capable of giving satisfaction
to the consumer. Merchandise management, otherwise
known as merchandising is defined by Levy and Weitz
(1998) as the process by which a retailer attempts to
offer the right quantity of the right merchandise in the
right place at the right time while meeting the
organisation’s financial goal.
 Introduction
Similarly, Bovie and Thill (1992) defined
merchandising as the process of planning
merchandise assortment for a retail store, making
sure that the right products are available for target
customers. According to ( Hong, Goo et al., 2004;
Nguyen and Leblanc, 2002), he identify service
business as its nature is intangible. In order to gain
a full picture of two business presented, both groups
must be studied.
 Methodology
 Research Method
The proponents used the descriptive-
correlational method to describe, analyze and
interpret the data of the study. This data is
designed to gather information and relevant data
about variables under the study. It tries to discover
answers from the questions who, what, why, and
where sometimes how. And used to investigate the
direction and magnitude of relationships among
variables in a particular population.
 Methodology
Below was the formula used by the researchers to
get the distribution of the respondents for every
range of age, gender, and type of service and
merchandising business.

P=F/N(100)
Where:
P=percentage
F=frequency
N=total number of respondents
 Methodology
Below was the formula used by the researchers to get
the weighted for every statement in the likert-type
questionnaire.

Where:
µ=weighted mean
ε=sum of the measurements or values
w=points
x=number of respondents for every weight
N=total number of respondents
 Methodology
Below was the formula used by the researchers to
get the general weighted mean for every factor.
x=εμ/N
Where:
X=mean
εμ=summation of the weighted means
N=total number of weighted means
 Methodology
Below was the rating scale used to measure how are the
respondents were affected by the factors. The following code
numbers has their equivalent description that corresponds to the
assessment of the respondents.
Table 1. Scale used to Measure the Level of Service and
Merchandising Business Owner
Descriptive Equivalent Rating Code Number

Strongly Agree 5

Agree 4

Neutral 3

Disagree 2

Strongly Disagree 1
 Results of Findings
The researchers enumerated the following
findings as to or related to the state of the problem,
respectively.
 Results of Findings
1. Is there a significant relationship between the age and/or
stage of life of the respondents and the type of business,
whether service or merchandising, the respondents
clearer.
The researchers found out that there’s no significant
relationship between the age and/or stage of life of the
respondents and the type of business, whether service or
merchandising, the respondents chose since service and
merchandising businesses in Barangay Don Jose both have
highest frequencies in Midlife (36-50 years old). Service
businesses with 40 (55.56%) respondents and
Merchandising businesses with 43 (56.58%) respondents.
 Results of Findings
2. Is there a significant relationship between the gender
of the respondents and the type of business, whether
service or merchandising, the respondents choose?
The researchers found out that there’s no significant
relationship between the gender of the respondents
and the type of business, whether service or
merchandising, the respondents choose since service
and merchandising businesses in Barangay Don Jose
both have highest frequencies in girls. Merchandising
business with 53 (69.74%) respondents and Service
business with 44 (61.11%) respondents.
 Results of Findings
3. What level of impact does the factors (Pursuing
passion, pursuing a good idea, having new lifestyle,
working for self and financial need) affect
entrepreneurs in starting a service business?
The researchers found out that the respondents
strongly agree that the factors pursuing passion, having
a new lifestyle, working for self, and financial need,
with general weighted mean of 4.24, 4.41, 4.50, and
4.82 respectively, and agree that pursuing good idea,
with a general weighted mean of 3.67 affect them in
starting service business.
 Results of Findings
4. What level of impact does the factors (Pursuing
passion, pursuing a good idea, having new lifestyle,
working for self and financial need) affect
entrepreneurs in starting a merchandising business?
The researchers found out that the respondents
strongly agree that having a new lifestyle, working for
self, and financial need with general weighted mean of
4.30, 4,44, and 4.68 respectively, and agree that
pursuing passion and pursuing a good idea, with
general weighted mean of 4.06, and 3.54 respectively,
affect them in starting merchandising business.
 Results of Findings
5. In service businesses, what type of business has
the greatest number?
The researchers found out that the type of
business in service with the greatest number is
Apartment which has 38 (52.78%).
6. In merchandising businesses, what type of
business has the greatest number?
The researchers found out that the type of
business in merchandising with the greatest number
is Sari-sari store which has 64 (84.21%).
 Results of Findings
7. Between service and merchandising business which
has the greater number?
The researchers found out that the business with the
greater number of 76 (51.35%) is merchandising since
service business only got a number of 72 (48.65%).
8. Between service and merchandising business which
creates a greater average profit per business?
The researchers found out that the business that
creates greater average profit is merchandising which
has an average profit of P 9,525.47 since service
business only got an average profit of P 5,669.44 only.
 Results of Findings
9. In terms of the number of service and merchandising
businesses in Barangay Don Jose, which is better to start?
The researchers found out that service businesses are
better to start for it has a total number of 72 (51.35%), since
merchandising businesses has a total number of 76 (51.35%).

10. In terms of the average profit of service and

merchandising businesses in Barangay Don Jose, which is
better to start?
The researchers found out that merchandising business is
better to start for it has an average profit of ₱ 9,525.47,
since service business has an average profit of ₱ 5,669.44
only.
 Conclusions
Therefore, the researchers concluded the following
based on the findings:

 1. There is no significant relationship between the age

of respondents and the type of business they choose.
 2. Most of the respondents are in their midlife (36-50
years old).
 3. There is no significant relationship between the
gender of respondents and the type of business they
choose.
 Conclusions
 4. The respondents strongly agree that having a new
lifestyle, working for self and financial need affect
them in starting merchandising as well as respondents
agree that pursuing passion and pursuing a good idea
affect them in starting merchandising business.
 5. The type of service and merchandising business that
has the most number in Barangay Don Jose are
apartment and sari-sari store respectively which means
that there’s a big competition in this types of service
and merchandising business.
 Conclusions
 6. There is more merchandising business existing in
Barangay Don Jose than service business.
 7. Merchandising businesses has greater average
profit than service businesses.
 8. In terms of the number of businesses, service is
the type of business that is better to start.
 9. In terms of the average profit, merchandising is
the type of business that is better to start.
 Recommendations
1. For the aspiring entrepreneurs who want to start a
business with greater market share, it will be good for
them to choose service business. Sari-sari store and
apartment are the businesses they must put on the
latter part of their list when choosing a business to
start.
2. For the aspiring entrepreneurs who want to start a
business with greater profit, it will be good for them
to choose merchandising business.
3. Further studies must be conducted focusing on the
factors affecting entrepreneurs in starting a business.
 Appendices
To the Respondents ,
We, the researchers of Grade 12 ABM from Don Jose National High School-Senior High
School, are conducting a research entitled Service and Merchandising Businesses in
Barangay Don Jose, Sta. Rosa City, Laguna. In connection to this, we used likert-type
questionnaire to get the result that is relevant to our study. Your answer would be a great help
to our research. There is no right and wrong answer. We assure the confidentiality of your
answer.
Thank you for your time, cooperation and effort to answer our survey. God bless.
Yours,
Marjorie Anne Acuin
Shekinah Mercado
Rica Mae Dalangin
Angelene Paningbatan
Carl Renan Duran
Mark Dave Sambrano
 Appendices
Put a check (/) in the box that corresponds to your answer.
1. Gender: Male Female
2. Age:
12-20 20-35 35-50 50-80
80 and above
3. What type of business you are running?
Apartment Sari-sari Store Carwash
Ukay-ukay Eatery Salon
Starionary Store Tailoring Bakery
Computer Shop Water Refilling Station
Others _____________________
 Appendices
4. How much is the weekly income of your business?
Direction: Put a check (/) in the box that corresponds to
your answer. Use the scale below to serve as your
guide in answering.
5 – Strongly Agree
4 – Agree
3 – Neutral
2 – Disagree
1 – Strongly Agree
Pursuing Passion 5 4 3 2 1

1. I started this business because it is connected to my

talent.

2. I started this business because this is my dream.

Pursuing good idea

1. I started this business because I think it will be marketable

to the people.

2. I started this business because I know there’s no other

like this.

Having new lifestyle

1. I started this business because I want to have a balance

time to other things

1. I started this business because I want to increase my

way of living.
Working for self 5 4 3 2 1

1. I started this business because I can control my whole

time.

2. I started this business because I am happy in managing

on what I’m doing.

Financial need

1. I started this business because I want to sustain my

daily needs.

2. I started this business because I want to have an extra

income.