Zoomcar

Introduction
Zoomcar is the first company in India to focus on
self-drive car rental, in contrast to earlier companies
in India that focused on chauffeur-driven rentals.
Zoomcar was founded by David Back and Greg
Moran in 2013 in Bangalore, India. As of February
2017, the company operates a fleet of over 3,000
vehicles in 17 cities across the country
BUSINESS MODEL CANVAS
KEY PARTNERS
 Key Activities
• Marketing and Sales:
-Awareness of rental service.
-Increase in mindshare of consumers.
• Operations:
-Set up IT infrastructure
-Tie up with Service centers
• IT system Maintenance
-Technology infrastructure availability 24*7
-Upgradation of system and technology
 Key Resources
• Human Capital:
Local sales force/Marketing team/IT Specialist
• IT system:
Website, customer care, 24*7 availability
for accepting bookings
Vehicle Management System
• Physical Infrastructure:
IT infrastructure such as PC’s. Internet,
Printers.
 Value Proposition
• Pricing: include free fuel
– You never need to pay for Fuel. If you need extra
fuel just fill up and keep the receipt, we will
refund the amount.
• Unique Rental Basis
– Rent by the Hour, Day, Week, or Month
– You choose how long you need the car for.
• Easily Accessible
– Located in Your Neighbourhood or Near Your
Office
• Wide Range of Cars
– Range of Cars: SUV, Luxury, Sedan,...
– Pick the car that fits your needs. From the 5 seater
hatchback to the luxurious BMW.
• Convenient Pre-Booking
– Book weeks or minutes before pick-up
– Whether you plan way ahead or make up your mind
just in time, Zoomcar is there for you.
• All India Permit
– In a Zoocmar you can go anywhere in India, no matter
what state you picked up the car.
 Customer Relationship
• Deal Shack
– An exclusive option for customers to get benefitted by
new deals refreshing daily.
• Zoomcar Safety
– At Zoomcar, the safety of the members is #1 priority.
In the event of an accident or a vehicle breakdown,
Zoomcar is 100% committed to providing the help you
need to get back to zooming quickly and safely.
• Zoomcar Policies
– The policies in the Zoomcar are intended to have a
hastle free journey right from picking up the car from
zoomcar outlets to droping it back to the outlets.
• Zoomcar Commute
– A concept where Zoomcars are given for an entire
week
• ZAP
– A concept where any individual can lend their car
with Zoomcar and earn.
 Channels
• Website
• Customer Care
• Mobile Application
• Car Rental Lenders
 Customer Segments
• Need based customers
• Leisure Travelers
• Daily commuters
• Business customers
 Cost Structure
• Variable Cost
-Marketing Expenses
-Sales expenses
-Car rental owners
-Travel Agents/Hotels
• Fixed Cost
-Office Rental Expenses.
-Salaries
-IT Infrastructure cost
 Revenue Streams
• Car rentals
• Cab-advertisements
• Online Advertisements
• Affiliate Marketing
 Marketing Strategies
Pros
• Taking Global Cues as a Standard for
Marketing
• Opportunity for Automakers
• Integrated Marketing Cues (Collaborations)
• Supplementary Position as Opposed to
Replacing the Vehicle in a Household (Ready
for a Long Drive)
 Marketing Strategies
Cons
• Lack of Targeted Marketing (Age Specific)
• Ignorance of The Flaunt of the Self-Drive Industry
• Outsourced Marketing
• Lack of Influencer Marketing
• Lack of Cab-vertisement
• Lack of Complementary Partnership and
Marketing (Oyo Rooms, Make my Trip,
TripAdvisor)