WELCOME

UNIVERSITY OF CALCUTTA
B.A. PART-II (H) EXAMINATION-2019
(UNDER 1+1+1 09 REGULATIONS)

Journalism and Mass Communication Honours

PAPER-IV
DISSERTATION PROJECT

ROLL NUMBER: 2033-31-0080

REGISTRATION NUMBER: 033-1211-0201-17
HALLYU: THE FRENZY THAT TOOK
THE WORLD BY STORM

(Evolution of Korean Pop and Korean Cinema

alongwith the other outputs and products of
South Korea.
Impact and spread of the Hallyu wave on the
world focusing on the milestone years 1990,
2012 and 2016)
 South Korea
SOUTH KOREA
 SOUTH KOREA
POST WAR
• South Korea stands
proud as the 12th largest
international economy.
• Hallyu helped South
Korea make its name in
the international
market.
• South Korea had been
the site for Cold War for
years.
• It is amongst the Four
Asian Tigers.
• Conglomerates like
Samsung and LG helped
stabilise and expand its
production in the
economic sector.
 HALLYU’S INTERNATIONAL
EVOLUTION
• Korean Dramas run high on
family values and absolutely no
mature content.
• South Korea is an expertise in
plastic surgery.
• ‘Power’, a song by the world‘s
biggest boyband was played at
the Dubai Fountain.
• BTS, the Korean boyband
taking over the world are
ambassadors of UNICEF.
• The three top entertainment
labels in South Korea today
are: SM Entertainment, YG
Entertainment and JYP
Entertainment.
 PSY‘S GANGNAM
STYLE
• PSY’S Gangnam Style
was a breakthrough for
Korean Music.
• The famous dance
move became the move
of 2012.
• Ban Ki Moon
recognised it as a step
to world peace.
• It was the first YouTube
video to reach one
billion views.
• The move was imitated
by a number of
celebrities including,
Former US President,
Barack Obama; Hugh
Jackman ; UN
Secretary General, Ban
Ki Moon and many
others.
SEO TAIJI AND BOYS
• SEO Taiji and Boys
changed the concept of
Korean music and
entertainment.
• They became the
fashion icons for the
youth.
• They introduced
South Korea to Hip-
hop culture.
• One of its former
members, Yang Hyun
Suk is the founder of
Y.G. Entertainment.
• Their songs had unique
and teen-oriented
themes.
 DESCENDANTS
OF THE SUN
• One of the rarest K-Dramas
to have a theme which
touched the sensitive issue of
the conflict between South
and North Korea.
• It portrayed the growth of
South Korea amidst inner
conflicts and wars.
• It managed to interest
Thailand’s Prime Minister,
Mr Prayuth Chan-ocha.
• The show was sold to 27
countries and translated into
32 different languages.
• The drama shows how
different yet similar are the
ideologies of a doctor and a
soldier.
K-POP IN INDIA
• Even if not at par with
Bollywood or Western
music, there are still
substantial number of K-
Pop fans in India.
• K-Pop fanclubs in India
actively participate in
fandom activities.
• The North East of India
contains more fans of K-
Pop and K-dramas than
Bollywood or Indian TV
Series.
• Indian references have
often been used in K-
dramas to lure Indian
audience.
• Five eminent K-Pop artists
came to India to shoot a
variety show.
THANK YOU