Name : Ishang Pateliya

Class : B.B.A. (Sem-5)

Subject : Introduction to logistics
Topic : Distribution Logistics
Distribution Channels
Distribution Channel Function
• Distribution Logistics

A process that involves the entire supply chain

 Effective logistics is a path to win customers
 It helps to keep the customers for long time
 Its an elementary cost for most companies
Goal of Logistic System

 Provide best customer service at

least cost
 Maximize the profit, but not the sale
of products
Logistics Functions

 Order processing
 Warehousing
 Inventory management
 Transportation
• Distribution Channels

A set of interdependent
organizations (Intermediaries)
involved in the process of making a
product or service available for use
or comsumption
Types of Intermediaries

 Distributor
 Wholesalers
 Retailers
 Departmental stores
Why do a company need
Intermediaries???
• Distribution Channel Function

 Gather
information of customers,
competitors and other external market
data
 Agreement on price and other terms so
that transfer of ownership can be affected
 Placing orders with the manufacturers
Thank You