Professional Documents
Culture Documents
Understand …
• That research is decision- and dilemma-
centered.
• That the clarified research question is the
result of careful exploration and analysis
and sets the direction for the research project.
4-2
Learning Objectives
Understand . . .
• How value assessments and budgeting
influence the process for proposing research,
and ultimately, research design.
• What is included in research design, data
collection, and data analysis.
• Research process problems to avoid.
4-3
Curiosity Drives Research
Anthony Robbins
founder
Robbins Research International, Inc.
4-4
PulsePoint:
Research Revelations
4-5
Purpose of Research
Reduce
the level of
risk of a
business
decision.
4-6
Evaluating the
Value of Research
Option Analysis
Decision Theory
4-7
Research Process
4-8
Stage 1: Clarifying the Research
Question
4-9
Stage 2: Proposing Research
Budget Types
•Rule-of-thumb
•Departmental
•Task
4-10
The Research Proposal
Legally-
binding Timing
contract Written
proposals
establish
Obligations Delivery
Budgets
4-11
Stage 3:
Designing the Research
4-12
Stage 3: Designing the Research
Research
Design
The
Sampling
Research
Design
Project
Pilot Testing
4-13
Stage 4: Data Collection
4-14
Collecting Sensitive Data
Demands Safeguards
Scotts used a
healthcare
management
company to collect
sensitive wellness
data during annual
health assessments
to preserve
participant
confidentiality.
4-15
Data Characteristics
Abstractness
Verifiability
Elusiveness
Closeness
4-16
Stage 5:
Data Analysis &Interpretation
4-17
Steps in Data Analysis and
Interpretation
Develop summaries
4-18
Stage 6:
Reporting the Results
4-19
Parts of the Research Report
Executive Research
Summary Overview
Research
Report
Technical Implementation
Appendix Strategies
4-20
The Research Report Overview
Problem’s background
Conclusions
4-21
Research Process Problems to
Avoid
• Ill-defined management
problem
• Unresearchable
questions
• Politically-motivated
research
4-22
Research Process Problems to
Avoid
• Company Database
Strip-Mining
• The Favored-
Technique Syndrome
4-23
Key Terms
4-24