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Goal 1
Means 1
continue
• Internet not only as a means to his/her communication goal, but also
as a source of information and a way to shop).
• riding a bicycle can serve both the goal of using convenient
transportation and the goalof reducing one’s carbon footprint
Continued..
• The size of the multifinality set (i.e. set of associated goals) may affect
the perceived value of a specific means; a highly multifinal means
promotes the attainment of greater value (the sum total of the values
of all the goals it serves) than a less multifinal means.
Motivational properties of goal-systems