The British College(TBC)

MIBM
Project Management

Managing project stakeholder communication

Project managers who are expressive in their
communications are better able to engage
stakeholders and keep them committed
throughout the project initiative. They
communicate effectively by enabling for a two-
way conversation with stakeholders.
How do you manage project stakeholders?

1. Identify all the stakeholders at the beginning of the project. ...

2. Ensure all the stakeholders agree on the project's deliverables and what their
roles are. ...
3. Get consensus on how to handle changes to the project. ...
4. Practice good communication. ...
5. Keep the project vision visible. ...
6.Engage stakeholders throughout the process.
 Getting to Effective Stakeholder Communication
1. Communicating with Executives and Leadership
Do

• Send presentations, decks, and other materials before a meeting

Know the facts and own your metrics.
• Be specific about meeting goals and dictate how you’d like their participation.
• Take notes and close the loop.
• Proactively send high level updates after the meeting.
Don’t

• Provide your audience with too much detail

• Surprise the audience with bad news
• Waste their time by not being prepared
• Ignore the dynamics in the room
2. Communicating with Your Team

Do
• Leverage effective/efficient stand-ups.
• Review strategy and roadmaps on a regular basis.
• Take responsibility for recording and sending notes on key decisions and
action items.
• Proactively facilitate communication among your team to remove blockers.
• Motivate team members by bringing them along.

Don’t
• Make product decisions in silos without engineering or design
• Send action items/requests through your project management tool without
talking to the assignee first
• Treat engineers and designers as if they’re your subordinates
• Forget to update your team on changes to product specs/roadmap after meeting
with stakeholders and leadership
 Focal Concepts and Theoretical Background
 Project Communication
Communication is key in project management. For a successful project execution,
effective communication to all stakeholders is essential. ...Communication is best defined as the
exchange of information and the expression of ideas, thoughts and feelings by using words and
other methods.

 Project Stakeholder Management

It is the project manager's responsibility to manage — and even influence — key stakeholders'
expectations as well as requirements. Because if key stakeholders aren't happy, the project is a
failure. This is why project stakeholder management is crucial for project success.
 Stakeholder Salience

The Salience Model for project stakeholders was developed by Mitchell, Agle, and
Wood to help managers identify and analyze project stakeholder needs. Unlike, the
Power/Interest or Power/Influence grids, the Salience Model uses three parameters to
categorize stakeholders: Power, Legitimacy and Urgency.

 Project Phases and Communication

Developed by the Project Management Institute (PMI), the

five phases of project management include conception and initiation, planning,
execution, performance/monitoring, and project close.
Research Method and Data

I. Research Strategy
II. Data Collection and Analysis
III. The Empirical Context: Qstock Music Festival
IV. Empirical Findings
Appendix

https://medium.com/the-product-program/getting-to-
effective-stakeholder-communication-d3ecd3d6eda

https://www.pmi.org/learning/library/stakeholder-
communication-9820
Thank you!