Unit 6 Sales Promotion

Points for attention:

1. 信要短。
2. 在开头一段就得抓住读者的兴趣。
3. 说明产品或服务的益处，并以事实或数
据使读者相信。
4. 尽可能使信的语气象私人交往。
东南大学远程教育

外贸函电
第 二十 讲

主讲教师：任凤慧
Letter 1
1. High-grade: 高级的
2. Redound your credit: 增加你方信誉
3. Reap: gain
Letter 2
1. We have pleasure to : 客气的开头语
2. In different colors, patterns,and
assortments: 不同的颜色，花样及种类
3. Extend: 给予
Letter 4
1. Your letter of October 4, 2001
requesting us to offer you
embroidered silk blouses has received
our prompt attention and we are
pleased to reply as follows.
2. Celebrated: famous
Letter 6
1. Variety: 品种
2. We shall appreciate your efforts to
promote the sales of our products,
Word study
Exhibit
Accept
Benefit
Writing
Write a letter to a leading importer
dealing in office equipment. In the
letter tell the buyer about your latest
products and make a special offer.