Professional Documents
Culture Documents
LITERACY (MIL)
THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA (Part 1)
Traditional vs. New Media
Technological Determinism vs. Cultural Determinism
Normative Theories of the Press
LEARNING COMPETENCIES
Learners will be able to…
• identify traditional media and new media and
their relationships (MIL11/12EMIL-IIIb-5);
• compare technological determinism with
cultural determinism (SSHS);
• search latest theory on information and media
(MIL11/12EMIL-IIIb-7);
LEARNING COMPETENCIES
Learners will be able to…
• discuss the Normative Theories of the Press
(SSHS); and
• evaluate the type of media in the Philippines
using the Normative Theories of the Press
(SSHS).
TOPIC OUTLINE
History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
CARTOON ANALYSIS
Source: https://amt.caltech.edu/resources/cartoons
FORMATIVE ASSESSMENT
Traditional or New Media?
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and
Messaging Capability
P. 19, Media and Information Literacy by Boots Liquigan,
Diwa Learning Systems Incorporated
VIDEO PRESENTATION
https://www.youtube.com/watch?v=Ko6J9v1C9zE
CLASS ACTIVITY: CLASS DISCUSSION
Soviet Media
Libertarian
Social Responsibility
Source: https://www.johntaylorgatto.com/2015/09/
VIDEO PRESENTATION
World Press Freedom Day 2017: UNESCO calls for
better protection of press
By Al Jazeera
YouTube Channel: Al Jazeera English
Date Uploaded: May 4, 2017
https://www.youtube.com/watch?v=AZfHwMmjI_8
FORMATIVE ASSESSMENT: RECITATION
Source: https://www.johntaylorgatto.com/2015/09/
FORMATIVE ASSESSMENT: CARTOON
ANALYSIS
Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html
FORMATIVE ASSESSMENT: CLASS DEBATE
Is censorship in
the media
necessary?
Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
REFERENCES
• Media and Information Literacy Curriculum Guide by DepEd
• Media and Information Literacy by Boots C. Liquigan, Diwa
Learning Systems Inc.
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• http://www.philshttps://www.youtube.com/watch?v=EAxKa
ctVrpQ