British newspapers

By Lily Johnstone
  In the past it was not easy to find reliable sources of news as there was no tv or
radio etc. all they had was printed text
 With the birth of writing and literacy, these sources became more reliable
 59BC in rome the news on political happenings would be published on written
news sheet. Only for wealthy and literate people
 In china 202BC a type of news sheet was created called the tipao
 Either punched into metal or carved into stone or on paper. This was done for
1500 years
 In 1450, Johannes guttenburg invented the first printing press. This was
notes European and therefore pamphlets and newsbooks could be mass produced
for Europe.
 In the 16th century, venice started to adopt the daily and weekly printing of
news. Known as the avisi. This is the point of where Europe is now accredited
the making of the modern newspaper
 England's printing happened 1621
 The US then almost 100 years later is when America joined.
 Up until 1900 is when the newspapers have been what peple 100% relied on
for their news coverage
  Owen Jones (a left wing man)described the uk press to be “run by
Why are news a small group of very right wing media moguls who defend the
status quo of which they are part. If you are on the left wing and
papers biased want to change the society, the media will come and get you”

 Supporting evidence from YouGov

Most popular
newspapers
Daily mail 1940 1960 1970
news titles
through the
years

1980 1990 2000 2010

  Bias through selection and omission-the editor chooses the specific bits that
support their agenda and leave out the bits that don’t. for example during a
speech if a small group boo they can be ignored as a handful of dissidents.
 Bias through placement-readers will judge paper on the front page news
stories, despite having other stories within the newspaper that are viewed as
less important, therefore making viewers think that just because the story is
on the front cover, it deems it more important.
 Bias by headline-many people only scan over the headlines and big print. They
summarise and present carefully the hidden bias and prejudice.
Ways of bias  Bias by photos captions and camera angles-taking a bad image of someone
within and using it to make them look less reputable
 Bias through names and titles-name calling or labelling people unfair. For
newspapers example, someone labelled as an excon would’ve served a sentence for a
minor offence 20years ago
 Bias through use of statistics and crowd counts-to make a disaster seem way
more spectacular than it was
 Bias by source control-using tested non bias sources, will you talk to
bystanders or officials
 Word choice and tone-showing the same kind of bias that appears in
headlines, the use of positive or negative words or words with a particular
connotation can strongly influence the reader or viewer
 I deliberately chose a gripping image on
the front cover to make sure that their
attention of the target audience was
immediately caught. It is quite a
controversial image of a heroin needle
being injected into social media on the
phone. This is specifically bias towards
what the target audience are thinking.
MY This is as the age range of the readers
are 40 and above which are those who
NEWSPAPER have traditional views and values, and
the teens of today don’t meet their old
ANALYSIS status quo. To further make this point
bias, the headline reads, ‘Britain’s got a
bad feeling about this’. I did this as it
makes the opinion seem collective and
as if everyone throughout the UK feels
this way. In the exclusive section I
included facts and statistics supporting
that not only is social media toxic to the
youths health, but also that is a leading
link to crime within the UK
  Converging of news onto phones on the internet.
 Personalisation, people are wanting the news they read to be
Why is print catered to them, online this can be done
 The cost, you have to buy print but you don’t have to buy it online
media dying
 Accessibility
 Tv and radio can be updated quicker.
  The target audience of the daily mail are fairly split between male
and female but there are a few more women
 Stereotypically middle aged, middle class and middle England
 35+ and 55+ print
Daily mail  Support brexit and like royal family
 Sister paper is the mail on Sunday (1982)
 Tradition dictates ownership
 2nd highest newspaper to the sun
How the daily  Dependant on the article, the daily mail makes shamima seem to
mail and the be either okay or truly wrong.

mirror portray  In this article for example she isn’t showcased in a bad way but in
more of an inspirational way as she wants to help the younger
shamima generation make better life decisions. In others, the daily mail
seems to be quite brutal towards her decisions
begum
Audience  Daily mail readers often have shared cultural or situated capital
theory in  They are often positioned into proffered reading by reference to
tradition and history
regards to  Frequent use of the words ‘we’ or ‘us’ encode a mythical shared
newspapers identity
 Direct mode of address anchors these representations
(Stuart hall)
  Simple theory suggesting audiences are victim to passive
consumption
 The daily mail, through the use of language, juxtaposition,
typography and choice of images implants or reinforces right wing
bandura beliefs and values
 The key with bandura theory is that it affects ‘behaviour’ eg ‘the
bbc sacked me for being a white man’ headline could encourage
racism
  Albert bandura is the original creator of the social learning theory,
he is also responsible for the bobo doll experiment (1961). His
To know about experiment aimed to look at if social behaviour can be acquired by
imitation and observation.
albert bandura  His theory is proposed off of people learning from each other
through imitation, observation and modelling.