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MARLYN L.

PATRIARCA
Maypajo High School
English Department

References:
• https://ebrary.net/7796/management/communication
©MLP

"Communication is an
intercourse by words, letters,
symbols or messages; and is a
way that one organisation
member shares meaning and
understanding with another."

Koontz and O'Donnell


©MLP

"Communication is an exchange
of facts, ideas, opinions or
emotions by two or more
persons."

Newmann and Summer


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"Communication is a sum of all


the things one person does when
he wants to create understanding
in the minds of another. It
involves a systematic and
continuous process of telling,
listening and understanding."
Allen Louis A.
©MLP
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(a) Communicator, i.e., the person who intends to communicate the message to
other persons.

(b) Message, i.e., the subject matter of communication. This may be opinion,
order, appeal, views, suggestions etc.

(c) Transmission, i.e., the act of conveying the message.

(d) Channel, i.e., the medium used to transmit the message.

(e) Receiver, i.e., the person for whom the message is meant.

(f) Response, i.e., replying or reaction of the receiver. The process of


communication is illustrated in Fig. 9.1.
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1. Communication promotes motivation by


informing and clarifying the employees about
the task to be done, the manner they are
performing the task, and how to improve their
performance if it is not up to the mark.
©MLP

2. Communication is a source of
information to the organizational members for
decision-making process as it helps identifying
and assessing alternative course of actions.
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3. Communication also plays a crucial role in


altering individual’s attitudes, i.e., a well
informed individual will have better attitude
than a less-informed individual. Organizational
magazines, journals, meetings and various
other forms of oral and written communication
help in moulding employee’s attitudes.
©MLP

4. Communication also helps in socializing. In


todays life the only presence of another
individual fosters communication. It is also
said that one cannot survive without
communication.
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5. As discussed earlier, communication also assists in


controlling process. It helps controlling organizational
member’s behaviour in various ways. There are
various levels of hierarchy and certain principles and
guidelines that employees must follow in an
organization. They must comply with organizational
policies, perform their job role efficiently and
communicate any work problem and grievance to
their superiors. Thus, communication helps in
controlling function of management.
©MLP

Group yourselves into 5 groups.


Using the following communication channels, draw a
communication model and identify whether your
model is a Shannon-weaver or Transaction Model.

GROUP 1 GROUP 4

GROUP 2 GROUP 5

GROUP 3
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1. Control – Communication functions to control


behavior.
2. Social Interaction – Communication allows
individuals to interact with others.
3. Motivation – Communication motivates or
encourages people to live better.
4. Emotional expression – Communication facilitates
people’s expression of their feelings and emotions.
5. Information dissemination – Communication
functions to convey information.
©MLP

1. Completeness
Complete communication is essential to the quality of
the communication process in general. Hence,
communication should include everything that the
receiver needs to hear for him/ her to respond,
react, or evaluate properly.
©MLP

2. Conciseness
Conciseness does not mean keeping the message
short, but making it direct or straight to the point.
Insignificant or redundant information should be
eliminated from the communication that will be sent
to the recipient.
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3. Consideration
To be effective, the speaker should always consider
relevant information about his/her receiver such as
mood, background, race, preference, education,
status, and needs, among others. By doing so, he/she
can easily build rapport with the audience.
©MLP

4. Concreteness
Effective communication happens when the message
is concrete and supported by facts, figures, and real-
life examples and situations. In this case, the
receiver is more connected to the message conveyed.
©MLP

5. Courtesy
The speaker shows courtesy in communication by
respecting the culture, values, and beliefs of his/her
receivers. Being courteous at all times creates a
positive impact on the audience.
©MLP

6. Clearness
Clearness in communication implies the use of simple
and specific words to express ideas. It is also
achieved when the speaker focuses only on a single
objective in his/her speech so as not to confuse the
audience.
©MLP

7. Correctness
Correctness in grammar eliminates negative impact
on the audience and increases the credibility and
effectiveness of the message.

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