PRODUCT LAUNCH

FITSNEAK
GROUP #7

1. CHARAN BABU N 4. AKSHATHA M

2. AJAY 5. PAVITHRA M
3. AVINASH 6. VIDYA M
 Smart Shoes
Smart shoes is packed with various sensors to measure the
energies burnt in our day to day activities.
 Why Smart Shoes?

We have come to associate fitness trackers and heart rate monitors with device you
wear on your wrist or strap on your chest . This is despite the fact that feet are the
most logical place from which to monitor steps, distance and other associated
metrics.
There are over 36 million active runners in the world and over 60% get some sort of
injury each year.
PRODUCT IDEA/FEATURES
 Category-Fitness and health
 Idea- Helping out in making calculated and well monitor workouts.
 Detects pace, distance
 Fatigue level
 Water resistance
 Battery durability
 Left foot landing and right foot landing
 Sensor placed directly under the sole.
 Keeps track of the distance covered, speed at which you walk/run,
calories burned, heart rate throughout the workout.
 In-Built storage which stores the real-time data.
 Can be connected to fitness app for monitoring the data.
SEGMENTATION
 Geographic:
 Country-INDIA
 Region-Metropolitan Cities and Cosmopolitan Cities.
 Demographic:
 Age-15-60
 Gender-Male and Female
 Income-Middle class and upper class
 Occupation-Youth, working population, sportsman,
adventurous people.
SEGMENTATION
 Psychographic:
 Social Class
 Lifestyle
 Behavioral:
 Occasions-Regular occasions
 Benefits-economical and convenient
TARGETING
 AGE-15 years-60 years
 GENDER -Male and female
 OCCUPATION-Sportsmen, students, adventurous people
 SOCIAL CLASS-middle class, upper class
POSITIONING
 Market positioning means the process by which marketers
try to create an image or identify in the minds of their target
market for its product, brand, or organization.
 PRICING
Fitsneak Pricing
 “Penetration Pricing”.

 Low cost is set to obtain high volume.

 Ranges from ₹1500-2000/-

 Market penetration

To avoid Pricing objectives To satisfy

competition customers

To obtain the market share

DISTRIBUTION/PLACE
 We are planning to launch FITSNEAK in exclusive outlets
located in the Metro cities.
 We would also use well known shoe stores in the cities as a
distribution channel.
PROMOTION
 TV Adds
 Print Media
 Hoardings
 Posters
 Radio Adds
 Internet Adds
 Social Networking sites
 Collaborating with health and sports clubs.
 Sponsoring sports activities
 CONCLUSION

“GO FIT,STAY HEALTHY”

BE SMART,BE COOL

THANK YOU