Summer Internship Project

Econaur Build Solutions

Presented By:-
Sanket Gandhi
BM30941712345
 Introduction
• Now a time has come when as far as the eyes venture there is a building. We
are practically living in a ‘concrete jungle’.
• Econaur Build Solutions is a startup company in India. It is the brainchild of the
CEO of the company Mr. Kapil Meghrani. Within one year of creation, the
company has crossed many milestones because of consistent effort from its
founders, employees and all the people associated with the company. The
company deals with sustainable construction and green buildings.
• My role in the internship varied from performing individual tasks to group tasks.
Initially I worked with other interns to make an online presence of the company.
Then I individually focused on expanding the online community. My next job
was to handle the mailing account of the company. Then I was engaged with
various social networking sites for promotion of the company.
 Objectives
The main objective to conduct this internship is to
understand the sustainable construction market and its
scope in the future development and how can we promote
it on social media platforms.
• To study and understand the concept and process of
digital marketing and Search Engine Optimization
• To understand and get the concept of Sustainable
Construction
• To get the practical implication of the process involved in
Digital Media Marketing
 Scope of the study
• The project scope involves the study of green buildings.
Understand the sustainable construction, EEC (Energy
Efficiency Code), their mechanism and their place in
development. The project scope also involves the findings of
green buildings in current construction industry.
Work Done and Learned at Econaur
(Methodology)
 Generating Community Leads
• My first job was to generate community leads to expand
the community. This included various tasks, which are
• To analyze the presence of possible community members
around the globe. I shortlisted various institutions like
architectural schools, construction companies,
architectural companies, etc. I made a database with
their names, address, contact person, contact number,
email, etc.
• To check their availability and interest in sustainable
construction by contacting them over phone.
 Preparing Promotional Material
• This included various tasks, which are
• Making a video which introduces us and our company
• Making posters which targeted various aspects of
sustainable construction
• Making mailer to send to our community members
• Making a list of various questions, which our new
community members may have. In addition, preparing
their answers as well.
 Social Promotion

• I handled the Facebook, Instagram, Twitter and

LinkedIn accounts of the company. During my
tenure I added new photos and videos to the social
media platforms
• We invited our community members to write a
review about our company on the Facebook page.
• We worked towards increasing the number of likes
on the company’s page
 Creating Database of Various
Organization
• We contacted almost every reputed architectural
college and construction companies in India to get
their contact information.
• We contacted various product companies to be a
part or our company.
• We made database of these contact details using
MS Excel
 Running Campaigns over email and
social media
• To grab the attention of new users we ran
various campaigns over the mails and social
media.
• The campaigns aimed to retain the community
members and to promote green buildings
 Back linking of the website

• Back linking is a way to get a better rank on

search engines by dropping the website’s link on
other websites.
• I dropped the link of the company’s website
over various different websites to create a high
rank over the search engines
 Learnings

• At Econaur I learned a lot about the practical

implications of digital marketing and the
importance of social media for promoting new
brands.
 On page SEO

• On page SEO is a way for the company’s website

to grow in search engines results.
• On page SEO includes three main parts: Title of
the page, Description of the page and the URL.
 Keywords Planning

• Keywords Planning refers to identifying the

keywords, which can be used by the users to
relate with the company while searching on the
search engine.
 Recommendation

I would like to propose some changes for the

current business process and business model,
which may help the company growing forward if,
implemented. My recommendations are based on
my experience of working with Econaur Build
Solutions.
 Website
• Currently a lot of information is being displayed on the homepage of
the company. A simple page with less photographs would also suffice
• More navigation links needed for the website
• No testimonials on the home page
• A little more information about the company in the about us tab
• A mobile app should be developed for easier access to the community
offered by the company.
• Keywords related to the company and its websites can be
incorporated within the website for better result in the search
engines.
 Business
• Hiring of more full time employees who will be
responsible for business development
• There are some Facebook pages, which are followed by
many Facebook users in India. Some of the example
would be Satyamev Jayate, The Logical Indian, The Back
Benchers, The Viral Fever, Being Indian, etc. they can be
contacted for promotion of sustainable buildings and the
company
• The company may try to collaborate with more
manufacturing companies.
 Conclusion
I would like to conclude my report by saying that Entrepreneurship is
the future of India. Few brave people, who had started Econaur Build
Solution, have shown me the pathway to start a new company.
Because I had joined Econaur Build Solution, I found my motivation
and inspiration to be an Entrepreneur in future. During the
internship, I learned more than I could ever learn from textbooks. At
least I can say that I have truly felt what a startup is and how difficult
it can get initially to put things together and keep the show running.
At last, I would like to thank the top management of the company
who showed interest in me and took me in as Intern.
THANK YOU