(Operations Overview)

Operations

Inventory
Warehousing Logistics
Management
 Operation Overview

Transportation Transportation Customers

Warehousing

Information
flows
Factory

Transportation

Vendors/plants/ports
Warehousing Transportation

CR (2004) Prentice Hall, Inc. 1-2

Dickson Chiu 2006 SCM-3
 Key Activities/Processes

• Primary
• Logistics
• Inventory management
• Warehousing
• Secondary, or supporting
• Materials handling
• Protective packaging
• Order processing

Dickson Chiu 2006 SCM-4

 Process Overview

Warehouse Logistics
Inventory
Inbound Goods Movement Management

Last Mile Delivery Proper Stacking

Outbound
Returns Pickup Proper Mannering
Inventory
Dispersing
 WH/CFAs Locations

Delhi

Ludhiana Gurgaon-FG

Gurgaon-WH
India

Location Space(Sq Ft.)

Kolkata FG-WH 38000
Mumbai
GGN WH 55000
Hyderabad Bhiwandi CFA 22500
Bangalore CFA 15000
Kolkata CFA 10700
Hyderabad 1100
Bangalore Ludhiana 2000
Delhi 1700
 WH/CFA
Operations

FG-WH GGN WH CFAs

B2C/B2B/MT/GT/ B2C/B2B/MT/GT/
GGN WH CFA
Retail(NPL/PL)/ Retail(PL)/
Replenishment Replenishment Affiliates Affiliates

Channel Bifurcation
Location B2B B2C MT GT Retail Affiliates
GGN WH Yes Yes Yes Yes Yes Yes
Bhiwandi CFA Yes Yes Yes No Yes Yes
Bangalore CFA Yes Yes Yes No Yes Yes
Kolkata CFA Yes Yes Yes No Yes No
Hyderabad Yes No Yes No Yes No
Ludhiana Yes No Yes No Yes No
Delhi Yes No Yes No Yes No
 • To sale our products on some online channels like
Affiliates Amazon/Flipkart/Snapdeal etc.

• Modern Trade (MT) consists of supermarkets and

Modern Trade hypermarkets that retail Fast Moving Consumer Goods
(FMCG) goods.

• small scale business targeting the consumers who opt

General Trade day to day purchases in small quantity.
• To sale our products through our offline stores.we are
Retail Stores managing the inventory processing/dispatch for these
stores.

• Business to consumer (B2C) refers to the transactions

B2C conducted directly between a company and consumers
who are the end-users of its products or services.

• B2B (business-to-business), also known as e-biz, is the

exchange of products, services or information (aka e-
B2B commerce) between businesses, rather than between
businesses and consumers.
 CFA Vs. WH Order Count- Nov

Total Order Amount WH vs. CFAs

Channels CFAs GGN WH Grand Total %Age Contribution for CFA
CFA vs. WH Order
B2B 31236599 33765067 65001666 48%
Count- Nov
B2B Sports/CPC 225572 427371 652943 35% CFAs GGN WH
B2C 23624722 61217466 84842188 28% 70000

GT 799097 4481585 5280682 15%

60000 39915
MT 12186638 4777761 16964399 72%
Grand Total 68072628 104669250 172741878 40% 50000 34708

40000
Total Order count WH vs. CFAs
Channels CFAs GGN WH Grand Total %Age Contribution CFA 30000

B2B 5875 4866 10741 55% 21078

20000
B2B Sports/CPC 15 11 26 58% 14821
4866
10000
B2C 14821 34708 49529 30%
5875
GT 6 39 45 13% 0 11
15 111 180
6 341
39 20
1 2 3 4 5 6 7
MT 341 111 452 75%
Grand Total 21058 39735 60793 46%
 Units Processed Channel wise
Channel Name Aug’18 Sep’18 Oct'18 Nov'18 % Change Oct To Nov

B2C
79,543 83,004 77,533 69,287 -11%
B2B
72,368 63,999 63,157 62,707 -1%
MT
41,118 35,297 36,872 30,229 -18%
GT
20,060 28,273 28,739 17,449 -39%
Affiliates
1,15,424 1,18,170 1,53,423 1,20,389 -22%
Store
58,351 48,828 62,079 42,928 -31%
STNs
2,44,222 2,20,197 2,69,539 3,86,018 43%
Total Units Processed 6,31,086 5,97,768 6,91,342 7,29,007
5%
 Units Processed location wise
CFA Location Aug’18 Sep’18 Oct'18 Nov'18 % Change Oct To Nov

GGN WH
4,87,832 4,54,950 4,57,496 3,29,977
12%
FG WH
74,956 2,67,669
Bangalore
59,623 51,374 65,175 50,633 -22%
Bhiwandi
52,497 48,820 58,721 47,293 -19%
Delhi
9,494 8,211 7,706 10,101 31%
Hyderabad
5,043 4,087 4,162 4,158 0.0%
Kolkata
11,589 25,807 9,008 15,096 68%
Ludhiana
5,008 4,519 4,701 4,080 -13%

Total 6,31,086 5,97,768 6,81,925 7,29,007 7%

 Ops-Challenges
• Over stocked
• Manpower Issues
Warehouse/CFA • Month End Pressure
Challenges

• Vehicle Issues
• Delivery Issues
• Documents/Wa
ybill Issues
Logistics
• Sudden Changes In
Forecasting
• Stock Out Issues
• Damaged/Expired
Inventory
Thank You