SWOT ANALYSIS

Strengths Weakness Opportunities Threats

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E Your Your
R Strengths Weaknesses
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A
L

E
X
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E Opportunities Threats
R in Your Career Field in Your Career Field
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Course Objectives
 To equip students with listening, reading and speaking skills
necessary for academic, professional and cultural situations.
 To foster self awareness, confidence and positive attitude in
students’ ability to communicate.
 To monitor, remediate and strengthen comprehensible
pronunciation.
 Why to use a SWOT ANALYSIS?
 Self SWOT raises level of self
understanding and self
appreciation.
 Road map to capitalize strengths
and minimize or eliminate
weaknesses.
 Use map to take advantage of
opportunities and avoid threats.

Template.net
 Self SWOT is:
 Technique for
understanding of one’s
abilities and areas of
weakness and for being
honest and objective about
these.
 Being aware of the course
of action to adopt.
 Knowing what you are
trying to achieve.

Template.net
SWOT ANALYSIS
STRENGTHS
Your Unique Selling Points
OPPORTUNITIES
for career development in the
external environment that you
could take advantage of
WEAKNESSES
Potential Areas for Personal
Development
THREATS
to your career development in
the external environment - outside
your control, to take into account
when planning.
PERSONAL ATTRIBUTES
INTEGRITY
 Treat others with honesty, fairness and respect
 Demonstrate respect for organization’s time and property
 Accept responsibility for one’s decisions and actions

Cheryl Wilfong.com
INITIATIVE
 Demonstrate a willingness to work
 Be self-motivated in seeking new work challenges, showing
enterprise, energy, drive and enthusiasm to accomplish tasks
 Strive to exceed standards

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DEPENDABILITY & RELIABILITY
 Display responsible behaviour by behaving consistently,
predictably and reliably
 Fulfil obligations, complete assignments and meet deadlines
 Demonstrate regular and punctual attendance

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 ADAPTABILITY & FLEXIBILITY
 Displaying the capability to adapt to new, different and changing
requirements
 Actively seek, carefully consider the merits and embrace new
approaches to work
 Effectively adapt to change in plans, goals, actions or changing
situations

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 PROFESSIONALISM
 Maintain professional conduct in campus
 Demonstrate self-control by keeping composure, emotions in check
 Maintain appearance by dressing appropriately, keeping clean personal
hygiene
 Use professional language when speaking
 Comply with institution’s rules, policies and procedures

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 COPING WITH STRESS
 Identifying sources of stress
 Handle stress that comes with working under pressure to ensure
meeting deadlines
 Use different methods for coping in stressful situations

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 RESPECT DIVERSITY
 Understand and work together with those from different
backgrounds in a socially and culturally diverse environment
 Communicate effectively with individuals from different cultures
 Recognise and demonstrate sensitivity, open-mindedness and respect
for the opinions, ideas, attitudes, behaviour, beliefs, customs and
individual differences of others.

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 SELF AWARENESS
 Focused, positive attitude, confident with self-belief, realistic
 Awareness of one’s achievements, abilities, values & weaknesses
 Ability to evaluate strengths, weakness and future learning
objectives
 Ability to plan and achieve goals in both personal and the
professional spheres

emergingrnleader.com
LEARNING AGILITY
 Capacity and commitment to life-long learning
 Versatile and willing to learn new ways of doing things
 Ability to learn, unlearn and relearn very fast.

orrinwoodwardblog.com
 Developing Soft Skills
 Writing articles in magazines and
newspapers
 Writing blogs, essays, dissertations,
project reports
 Secretary of student society
 Join a campus drama group
 Public speaking - debating,
declamation, course presentations,
seminars
 Year abroad or independent travel
abroad
 Working part-time while studying
 Team sports
 Persuade others for fund-raising a social
cause
 Work on a group project
 Analyse data from an experiment
 Vacation job as a market researcher
 Creative solutions to coursework problems
 Suggest changes to a course as a student
representative
 Start a new society in University
 Start your own business
 Create a website
 Organising events and manage the stage
 Internal Attributes
Strengths
Internal positive aspects that are
under control and upon which you
may capitalize in planning
Work Experience
Education
Strong technical knowledge
Specific Skills (e.g., communication,
teamwork, leadership skills)
Personal characteristics (e.g.,
strong work ethic, self-discipline,
ability to work under pressure,
creativity, optimism, or a high level
of energy
Good contacts/successful
networking
Interaction with professional
organizations
Weaknesses
Internal negative aspects that are
under your control and that you
should plan to improve
Lack of Work Experience
Lack of goals, self-knowledge or
specific job knowledge
Weak technical knowledge
Weak skills (leadership,
interpersonal, communication,
teamwork)
Negative personal characteristics
(e.g., poor work ethic, lack of
discipline, lack of motivation,
indecisiveness, shyness, too
emotional
 External Environment
Opportunities
Positive external conditions that you
do not control but of which you can
plan to take advantage
Positive trends in your field that will
create more jobs (e.g., growth,
globalization, technological
advances)
nhancing your education
Field is particularly in need of your
set of skills
dvancement in your field
Career path you've chosen provides
unique opportunities
Geography
Strong network
Threats
Negative external conditions that you
do not control but the effect of which
you may be able to lessen
Negative trends in your field that
diminish jobs (downsizing,
obsolescence)
Competition from your peers
Competitors with superior skills,
experience, knowledge
Obstacles in your way (e.g., lack of
the advanced education/training )
Limited advancement in your field,
advancement is cut-throat and
competitive
Limited professional development in
your field, so it's hard to stay
marketable
 Companies are not hiring people
with your degree
Simple rules for successful SWOT analysis:

 Be realistic about your strengths and weaknesses

 Distinguish between where you are today and where you want to

be in the future

 Be specific

 Keep your SWOT short and simple

 Avoid complexity and over analysis

 The Result
Opportunities Threats

Strengths Proactive Modify

- Take action - - Gather Additional
Data/Resources -

Weaknesses Take Defensive Position Survival

- Observe Developments / - Minimize Negative
Work On Weaknesses - Impact
Course Outcomes
• Exhibit confident speaking skills necessary for interaction in
academic, professional and cultural situations
• Student would use language effectively for group
discussions and public speaking.
• The students would use non-verbal skills appropriate to the
social environment.
• The student would be self aware and enhance soft skills for
the professional world.
• The student would use correct intonation, stress,
pronunciation and neutral accent to communicate in
English.
REFERENCES
 www.investopedia.com/terms/s/swot.asp
 www.marketingteacher.com/swot-analysis/
 https://www.mindtools.com/pages/article/newTMC_05.h
tm
 https://canvanizer.com/new/swot-canvas