Savings Account

09 July 2019
Agenda
 Introduction
 Savings Product Features & Benefits
 Sales Pitches
 KYC, Account Opening and Compliance
 Servicing
Introduction
Introduction
 Savings Account - Introduction
 Benefit to Bank
 Why do customers need a Savings Account?
 Account as per Customer’s needs….
 Savings Account Offers
 Savings Account Features & Terminology
 Savings Account: Nomination
 Savings Account: Joint Holders
 Why Savings Account ?
• Opened by individuals for :
• Parking their money
• Day to day transactions
• Deposit / withdraw funds at will

• Interest paid on savings account @ 4%*p.a.

• Interest calculated on a daily basis and paid quarterly – June,

September, December & March.

• MAB (Monthly Average Balance) to be maintained:

• Daily closing balance for each day in the month is considered
and the average is taken to calculate MAB
• Sum of day end balance/number of days in the month
*3.5% for end of day account balance of below ₹50 Lacs. 4% for end of day account balance of ₹ 50
Lacs & above.

5
Benefit to Bank
 Higher Net Interest Income (NII) on SA daily average
balances
 Fee Income:
 Anywhere charges
 DD/PO charges
 Debit Card charges
 ATM Interchange

 Lower cost of funds vis-a-vis term deposits

 Opportunity to cross sell – Asset and other products
Why do customers need a Savings
Account ?
1 2 3 Earning
Safety of Meeting day interest
surplus to day on
funds requirements surplus
funds

4 5
Better Covering
investment expenses/
avenues liabilities
Account as per customer’s needs…
For an executive to
credit his monthly
Salary

An army official For a couple

looking for easy Different Needs wanting to
means of sending For have a normal
funds to his family Different Bank a/c
Customers

A senior citizen Parents desiring

wanting to credit to open an a/c
his monthly for their child
Pension/interest
Savings Account: Offers
 Debit-cum-ATM card with exciting offers & Visa Privileges
 Anywhere banking facility
 Facilitates the customer to transact from any of the specified
branches rather than from the base branch
 Multi-city Cheque Book
 Free Internet banking
 Free Bill Pay
 Free Mobile banking
 Account number portability
 Facility to transfer the account from one city to another without
changing the account number
 Also the standing instructions, ECS, etc. do not change
Savings Account Features &
Terminology
Base Branch / Location:
 Branch / City where they customer opens his account. All other locations are
Non-Base Locations
Account Opening Status Code:
 SA product variants are identified by a unique Status Code. E.g. Regular SA :
GAA10, Titanium Privilege SA: HHN3
 Correct Status Code should be entered while sourcing so that the customer
gets the correct product and its associated benefits
Mandate Holder/ POA:
 An individual holding savings bank account can give power of attorney (POA) or
mandate allowing them to operate the bank account
 POA or Mandate holder cannot open the account on behalf of customer
Savings Account Features &
Terminology
Foreign Exchange:

 Any currency other than the local currency used in settling

international transactions.
 A system of trading in and converting the currency of one country
into that of another
Inward & Outward Remittance:
 Inward remittances mean receipt of funds acquired either locally or
from offshore locations (or accounts)
 Outward remittances refer to funds that are transferred to
recipient(s) located within the country or internationally
Savings Account: Nominations

 Nominate a family member as beneficiary of the account

 One nomination per savings account
 Customer must be advised to add nomination on account
opening, in the following available options:
 Single Mode of Operation: In case of death of the account
holder, the proceeds shall be paid to the nominee
 Joint Holders: In case any of joint account holder dies, the
account can not be further operated and the proceeds shall be
payable to the surviving account holder
Savings Account: Joint Holders
 Jointly or Survivor: During the life time of the joint account holders, the
cheque would have to be signed by both the Joint account holders. If one of
the account holder dies, the other can individually operate the account or
transfer the proceeds to his own other bank account
 Either or Survivor: In case of death of any of the account holders, the
surviving account holder can either continue to operate the account or take
the proceeds into his own bank account. In Anyone or Survivor if any of the
account holder dies, the right lies with the surviving account holders (but
jointly)
 Former or Survivor: This account is opened jointly between more than one
account holders. Till the primary account holder is alive, the right to operate
the account vests with him and after his death, the right vests with the
surviving account holders
Product Features & Benefits
Product Features & Benefits
 Product Architecture
 Customer Segment – Product Architecture
 An account for every customer segment
 Human life cycle Vs Types of account
 Value Banking Products
 Privilege Banking Products
 Wealth Management Account
 Financial Inclusion Account
 Family Banking
 Key Focus on Sourcing Quality Accounts
 Savings Super
 ICICI Bank Umbrella

At ICICI Bank, there is a customized product

for every such requirement & every such
customer segment

16
 Product Architecture

Customer
Segment

Value Banking Privilege Banking Wealth Banking

Regular Savings Silver Savings Gold Privilege Titanium Privilege

Magnum Privilege

25
 Customer Segment

Annual
Income

> 2.5 L 2.5 L – 5 L 5 L - 10 L 10 L - 50 L 50 L - 1.5Crs. > 1.5 Crs.

BSBDA / Regular Silver Privilege Wealth

Private
Zero Savings Savings Banking Manage
Banking
MAB A/C A/C A/C A/C ment

26
An account for every customer segment
Young Stars and
Regular SA For children below 18 yrs of age
Smart Star Savings Account
AWSA/AURA Savings
For Women
Account
Seniors Citizen Savings
For Senior Citizens (age>60 yrs)
Account

SA with additional benefits Silver Savings Account

Privilege Banking: Gold /

For esteemed clientele
Magnum /Titanium Account

Exclusive Banking Experience :

Comprehensive services for all life Wealth Management
stages

For salaried class Salary Account

Other Products: Basic Savings / Easy Receive / Bank@Campus / Asset

Linked SA / 3 – in – 1 Account
Family Banking available across customer segments.
Human life cycle vs. Types of
Account
y
Wealth A/c
* Life Plus Senior
Titanium
* Citizen A/c
Privilege A/c
* Magnum
Gold
NRI Accounts Family Banking
General Basic Banking
Banking a/c Savings A/c
* Silver A/c
Salary A/c AWSA/AURA Woman A/c
Current A/c
Youngstar
a/c
*
x
AGE
 Key Points To Remember While Sourcing
• Correct Customer Profiling
• Understand the customer profile and his banking requirement
• Product to be pitched basis customer profile
• Pitch Higher Variant Product
If a customer’s profile indicates he can either be given Silver SA or Gold
Privilege SA, pitch Gold Privilege SA

• Higher Initial Funding

Always aim for higher initial funding as it helps CASA improvement

• Cross Sell
• Pitch multiple products ( FD/ RD, Debit Card upgrade, Credit Card,
PPF) on converting Savings account lead
• Leverage understanding of customer profile

21
Value Banking Products
Savings Account Product (Value
Banking)
• Regular Savings Account
• Silver Savings Account
• Young Star & Smart Star Savings Account
• Seniors Citizen Savings Account
• Advantage Woman Savings Account (AWSA)
• AURA Savings Account
• CASA Combo Savings Account
• Investment & TAX Savings Account (ITSA)
Regular Savings Account
Eligibility:
 Salaried, professional or self employed individual
 Resident Indian above 18 Years of age
 Regular Savings Account- Benefits

Make inter-city
1 payments, 2 Earn higher
without any interest by
charges availing Money
through multi Multiplier
city cheques facility

Internet Banking, Access account

3 Phone Banking, 4 at all branches in
Mobile Banking, any city through
Debit Card Anywhere
banking facility
 Service Charges & Fees
Product Type Regular

MAB Required 10,000

Rs 100 + 5% of the shortfall

NMMAB Charges (pm)
in required MAB*

Cash Transaction At Base 4 Free

Not
Anywhere Banking
Waived

ATM Interchange First 3 Free

Transactions at ICICI Bank ATM First 5 Free

Debit Card Fees 150 pa

Cheque Book/Leaves 20Free/Q

SMS Alerts 15/Q

*Gramin locations: 5% of the shortfall in required MAB

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 Silver Savings Account
Eligibility:

• Salaried, professional or self employed individual

• Resident Indian

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Silver Savings Account- Benefits

Unlimited
1 Free 2 Free SMS
transactions at Alert
any Bank's facility
ATM

Free access
15% discount account at all
3 on Locker
4
branches in any
rental & Waiver city through
on DD/ PO Anywhere
charges banking facility
 Service Charges & Fees
Product Type Silver

MAB Required 25,000

Rs 100 + 5% of short fall in required MAB

NMMAB Charges (pm)
or Rs 500 whichever is higher

Cash Transaction At Base Free

Anywhere Banking Waived Off

ATM Interchange Free

Transactions at ICICI Bank ATM Free

Debit Card Fees *150 pa

Cheque Book/Leaves 20Free/Q

SMS Alerts Free

*Non Senior Citizen. Senior Citizen - Free

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 Young Stars and Smart Star Savings Account
• Young Stars Account
• This is a banking service for children in the age group of
1day-18 years.
• The guardian can open and operate the account on behalf of
the minor.

• Smart Star Account

• Minors above 10 years of age
• Can independently open and operate the account.
• Comes in two variants:
• With Guardian Consent
• Without Guardian Consent

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 Young Stars and Smart Star Account-
Benefits
1 2 Usage of
Useful for debit card and
inducing internet
saving habits banking to
in children children

4
3 Transact from
Create a pool of child's account
funds through comfortably
RD/FD through internet
banking

31
 Young Stars VS Smart Star
Paramete
Young Stars Account Smart Star Account
r
•Free Young Stars Debit Card to help your child
to directly make purchases through a POS
• Minor above the age of 10, can open and operate
(Point of Sale) machine available at most stores
the account all by themselves.
and also withdraw cash from any ATMs.
• Free Personalised debit card with spend and
•Choose Young Stars debit card with limits of
withdrawal limit of Rs. 10,000
Rs. 2,500 / Rs. 5,000 for shopping and cash
• Personalised cheque book – cheques can be
Key Features withdrawal each day
issued by the child
•Standing Instructions Facility to debit money
• Free Internet Banking access
from parents account to the young stars
• Free Mobile Banking Access
account. All transactions can be done on
• Free email statement
internet
• Pre-paid Mobile recharge facility
•Money Multiplier Facility

Smart Star Savings Account with Guardian

Young Star - Minor Under Guardianship
Transaction
Account is open and operated by the guardian.
Limits
It has no transaction limits applicable.
Consent – has a debit transaction limit of Rs. 2
Lacs in a financial year.
Smart Star Savings Account without Guardian
Consent – has a debit transaction limit of Rs.
50,000 in a financial year.
In case of breach of debit transaction limit account
is frozen
 Service Charges & Fees
Product Type Young/ Smart

MAB Required 2,500

5% of shortfall in
NMMAB Charges (pm)
required MAB

Cash Transaction At Base 4 Free

Not
Anywhere Banking
Waived
ATM Interchange First 3 Free

Transactions at ICICI Bank ATM First 5 Free

Debit Card Fees Free

Cheque Book/Leaves 20Free/Q

SMS Alerts 15/Q

43
 Seniors Citizen Savings Account
Eligibility:

• Senior Citizen (60 years & above)

• Existing account holder on attaining 60 years of age

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 Seniors Citizen Savings Account- Benefits
1 2
Door Step
Convenience of
Banking
faster
facility,
transactions
additional
through dedicated
interest rates
senior citizen
of 0.5 % offered
desk at branches
on FD
4 Free
3
specially
Rate benefits on designed
loans against senior citizen
deposits debit card

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 Service Charges & Fees
Product Type Senior Citizen

MAB Required 4,500

5% of the shortfall in the required

NMMAB Charges (pm)
MAB or Rs 100 whichever is lower

Cash Transaction At Base Free

Not
Anywhere Banking
Waived

ATM Interchange Free

Transactions at ICICI Bank

Free
ATM

Debit Card Fees Free

Cheque Book/Leaves 20Free/Q

SMS Alerts Free

48
 Advantage Woman Account
Eligibility :

• Women above the age of 18 years

• Employed, self-employed or house-wife

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 Advantage Woman Account-
Benefits
1 2
• Cash Backs on
Special Women's Debit
Debit Card
• Unlimited Cash Card
Withdrawal at • With Rs 750 cash
Any ATM back every month

3
4
Preferential
Premium on ICICI 50% discount
Prudential iProtect on Locker
Smart Life Cover Rentals
providing coverage
for female organ
cancers

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 Advantage Woman SA Variants
Status
Variant MAB I-KIT Debit Card
Code

Advantage Woman Special Women’s Debit

Regular WOMAN 10K
KIT Card

Advantage Woman Special Women’s Debit

Silver WMN2 25K
KIT Card

Advantage Woman Special Women’s Debit

Gold WMN1 50K
KIT Card

Special Women’s Debit

Titanium WOMN3 125K Titanium KIT
Card

All the benefits of Advantage Woman Savings Account will be offered across variants.

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 Debit Card Cashbacks
Special Woman’s Debit Card with Cashbacks on the
following spending categories:
Categories Cashback

Jewellery and Departmental Stores 1% on all spends

Dining 2% on all spends

Entertainment and Utilities 3% on all spends

ELIGIBILITY
• Customers spending more than ₹2000/month with Debit Cards will be
eligible for the Cashback credit to linked Savings Account Subject to a
maximum Cashback of ₹750/month for each account holder

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 ICICI Prudential iProtect Smart
• ICICI Prudential’s iProtect Smart Life Cover Provides protection
against death, critical and terminal illness as well as disability.

• Benefit Option: All-in-One

1. Equal Life cover
2. Accidental Death cover
3. 34 Critical Illness cover

• Death Benefit payout option: Lump sum

• Premium Payment Term: 10 years
• Monthly premium payment
• Option to opt at the time of account opening

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 Service Charges & Fees
Product Type Woman

MAB Required 10,000

Rs 100 + 5% shortfall in
NMMAB Charges (pm)
required MAB

Cash Transaction At Base 4 Free

Not
Anywhere Banking
Waived

ATM Interchange Free

Transactions at ICICI Bank ATM Free

Debit Card Fees 150 pa

Cheque Book/Leaves 20Free/Q

SMS Alerts 15/Q

55
 Advantage Woman AURA Savings Account
Eligibility :

• Working women above the age of 18 to 60 years

• Salaried, Professional, Family Business, Own Business

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 AURA Savings Account- Key
Benefits
2
1 AURA Debit Card:
• Unlimited Cash Home Loan : Offer on
Withdrawal at Any
Bank ATM
50% waiver on
• Cashback of Rs. 750 Processing fees
per month Offer on BT: NIL
• Complementary Processing fees
personal Accident
cover
3
• Auto Loan : Flat 50%
4
discount on 50% discount on
processing fee Locker Rentals
• Two wheeler Loan:
Flat Rs. 499 off on
processing fee & up to
100% Loan of on-road
price

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 AURA Savings Account Variants
M onthly Average Balance
Working woman account Regular Silver Savings Gold Savings M agnum Titanium
variant Savings Account Account Savings Savings
M inimum Average
Rs. 10,000 Rs. 25,000 Rs. 50,000 Rs. 100,000 Rs. 200,000
Balance

Status Code AURAR AURA2 AURA1 AURA4 AURA5

Complementary Debit Card Insurance
Personal Accidental
Rs. 50,000 Rs. 50,000 Rs. 30 lacs Rs. 40 lacs Rs. 40 lacs
Insurance (Air)
Personal Accident
N.A. N.A. Rs. 5 lacs Rs. 5 lacs Rs. 10 lacs
Insurance (Non-Air)
Purchase Protection
Rs. 50,000 Rs. 50,000 Rs. 1 lacs Rs. 1.5 lacs Rs. 1.5 lacs
Cover
Debit Card Limit
Domestic ATM Rs. 50,000 Rs. 50,000 Rs. 75,000 Rs. 100,000 Rs. 125,000
Domestic POS Rs. 100,000 Rs. 100,000 Rs. 125,000 Rs. 150,000 Rs. 200,000
Rs. 50,000 Rs. 50,000 Rs. 75,000 Rs. 100,000 Rs. 125,000
International ATM
equivalent equivalent equivalent equivalent equivalent
International POS & Rs. 75,000 Rs. 75,000 Rs. 100,000 Rs. 125,000 Rs. 200,000
ECOM equivalent equivalent equivalent equivalent equivalent

52
 AURA SA : Offers & Discounts
Alliance Offers AURA Regular AURA Silver AURA Gold AURA M agnum AURA Titanium

Gift Vouchers worth Gift Vouchers worth

X X X
Rs 2000 Rs 3000
www.shoppersstop.com
Featured Offer Rs 250 discount on Rs 250 discount on Rs 250 discount on
X X purchase of Rs 1000 purchase of Rs 1000 purchase of Rs 1000
www.bigbasket.com
Airport Lounge Access X X X One per quarter Two per quarter

Joining Offer X RS. 100 Voucher RS. 150 Voucher RS. 250 Voucher RS. 250 Voucher

Funding Offer
on doing one digital transaction and X RS. 250 Voucher RS. 250 Voucher RS. 500 Voucher RS. 1000 Voucher
maintaining MAB for the first three months
of opening the account

Attachment
on subscribing for any two of these: X
SIP/PPF/Auto Debit Amazon RS. 250 Amazon RS. 500
Voucher Voucher Rs. 1500 Voucher Rs. 3000 Voucher

53
 AURA SA : Additional Offers
Housejoy.in 15% off on all services, up to Rs 250

Careers360 Additional discount of 15% on all test preparation packages

Purplle 15% off on beauty, skin and haircare purchases on

www.purplle.com/ Purplle app

Cleartax 20% off on Chartered Accountant (CA) assisted tax filing

services

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 CASA Combo Account
CASA Combo, a unique and powerful proposition for us to
capture the complete relationship of self-employed - Sole
Proprietor and Individual Customers. CASA combo can now
be offered in 5 different variants.

Sl No. Family Code Description Family Code SA Variant CA Variant

1 CASA Combo 35K FMAB CSP 10K 25K

2 CASA Combo 50K FMAB CS1 10K, 25K 25K

3 CASA Combo 125K MAB CS2 10K, 25K 100K

4 CASA Combo 525K FMAB CS3 10K, 25K 500K

5 CASA Combo 150K FMAB CS4 10K, 25K, 50K 100K

6 CASA Combo 550K FMAB CS5 10K, 25K, 50K 500K

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 CASA Combo Account
CASA Combo can be offered in following combinations :

• New CA & New SA – NTB customer opening a fresh

relationship with us.
• Existing CA & New SA – existing Current accounts is with us
but not the SB relationship. Opportunity to enhance HH NCA.
• New CA & Existing SA – existing SB relationship is with us but
not the CA. Opportunity to enhance CA NCA.
• Existing CA & Existing SA – both relationships exist separately.
CASA Combo proposition will strengthen the same and deepen
the wallet share with us.

66
 CASA Combo Account: Customer
Benefits
• Fungible Balance Maintenance: Required MAB can be
maintained across Current and/or Saving account

• Cheque Bounce Protection: Funds pooling facility between CA

and SA to enable auto sweep of funds

• Competitive MAB requirement: Ranges from 35K to 550K MAB

based on CASA Combo variants

• Dynamic features of SBA for CA: Current Account in CASA

Combo will enjoy all benefits of Smart Business Account

• One Family ID: One SA and One CA [Only Individual and Sole
proprietorship] can be clubbed under one family ID

66
 CASA Combo Account: What is in it for
the Bank
• Opportunity to capturing Complete Customer relationship –
money in motion.

• Interest provision is a compelling reason for Customers to shift

funds from other banks

• Better stickiness of Customer due to multiple accounts

• Opportunity to capture other Family relationships.

• Very Simple processing directly from TAB.

66
 CASA Combo Account: Process to
source in TAB
For NCA:

CASA Combo is now enabled in regular product flow, click on

attachment option choose CASA Combo, fill in the details, . New
CASA Combo family codes have been added and on selection of
relevant family code, current account status code will be auto
populated.

For ERV:

Raise the request through account setup, select CASA Combo, to

apply for the product.

66
ITSA Eligibility Criteria
• Resident Individual customers holding a valid PAN will be eligible

• Age >= 18 years

• Customer Investment Profiling is mandatory

• Mode of Operation – Single only (Individual)

ITSA Variants
ITSA can be offered to household as well as Salary customers:
• For Household : Savings Account + Mutual Fund + Expression
Debit Card
• For Salary : Salary Account + Mutual Fund/ PPF/ RD

Custom er Type Household Salary

Variant Gold Silver PSAMMA
Status Codes HHIN1 HHIN2
M AB requirem ent Nil Nil Nil
M andatory Attachm ent MF + EDC MF + EDC MF/PPF/RD
M in M F Am ount Rs 5,000 Rs 3,000 Rs 1,000
M ax M F Am ount Rs 12,500 Rs 12,500 Rs 12,500
Investment TAX Savings Account (ITSA)
Investment & Tax Savings Account (ITSA) is a first of its kind
proposition which enables customers an opportunity to earn
higher return on their deposits, bring in a disciplined approach to
investments, save on tax and a freedom from maintaining the
minimum balance requirement.

• ITSA is a combination of below mentioned attachment

products*:

• Savings Account/Salary Account

• Mutual Fund SIP/ELSS
• Expression Debit Card
• Public Provident Fund
• Recurring Deposit

* Customer has a choice to opt for any of the product on a stand alone basis with any other Savings account
ITSA for Household : Features
Ease of Investment

• Single registration for both Savings Account and Mutual Fund investments
• Auto investment in selected ELSS Tax Saving Mutual Fund through
convenient Systematic Investment Plan (SIP)
• Option to invest in Mutual Funds of multiple AMC’s through Money Coach
tool in iMobile app

More Savings

• The investment limit u/s 80C of Income Tax Act,1961 allows you to take
deduction up to ₹1.5 lakh by investing in ELSS
• Exclusive offers on Expressions Debit Card which is mandatory
• No charges on non-maintenance of Savings Account minimum balance, till
the time the payment for monthly SIP and yearly fee for Expressions Debit
Card is deducted from account
Sourcing Process for ITSA (HH)
• Sourcing official to pitch the Investment & Tax savings Account (ITSA)
• Get the annexures filled for all products (EDC, MF ELSS SIP)
• SI will be set for MF ELSS SIP for minimum period of 2 years
• Collect Initial Funding (AOC) of Rs. 105,000 for ITSA Gold/ ITSA Silver
• Status Code : For ITSA Gold – HHIN1| For ITSA Silver – HHIN2
• Capture the EDC details in TAB under attachment
• Capture Mutual Fund ELSS SIP request in TAB whose step by step
screenshot attached in next slides
• Additional customer declaration to be collected for Investment & Tax
savings Account (ITSA)
ITSA : Important Points for TAB
sourcing
Please note :
• Investment Risk Profiling is mandatory before pitching ITSA
MF SIP.
• MF SIP ELSS for ITSA is only offered to New Resident
Savings Bank account customers where the mode of
operation is ‘Single’.
• PAN no is mandatory for ITSA
• Account holder should not be minor
• The MF SIP Start date will be within 15 days from Account
Opening
ITSA : Important Terms and conditions
Following Terms and condition to be clearly explained to customer:

• If the customer defaults on making payment for any of the

mandatory attachment for ITSA (Household), then account will be
auto converted into standard Silver Savings account/ Gold
Privilege Savings Account where customer has to maintain the
required MAB of Rs 25,000/- (for Silver Savings Account) and Rs
50,000 (for Gold Privilege Savings Account).

• For ITSA (HH), SI will be set for minimum period of 2 years and
post completion of 2 years if customer wish to enjoy tax benefit as
well as ZERO MAB benefit then customer has to give consent for
SI setup for another 2 years to continue the same.
Privilege Banking Products
Privilege Banking Products
 ICICI Bank Proposition
 PB Segmentation
 PB Product Variant
 Gold Privilege Account - Benefits
 Titanium Privilege Account - Benefits
 Gold/ Titanium Service Charge & Fees
ICICI Bank Proposition
Dedicated Service Area:
 Exclusive Privilege Banking area in our branches
 Hassle free and comfortable banking experience

Priority Service:
 Preferential activities: reduced wait time
 Over the counter servicing: quicker resolutions
 Priority Processing: for faster service
 Priority Updates: update, even when on the move

Special Privileges:
 Relationship Privileges
 Lifestyle Privileges
PB Segmentation
Contracted Product:
 Classification done on the basis of product which the customer has contracted
for (CASA and CC products)
Verified Income:
 Classification based on the income verified through income document
submitted by the customer
Surrogate Products:
 Classification based on existing product holding, on instances where actual
income is not available
PB Product Variant

Privilege Banking Products

GOLD Magnum* Titanium

Privilege Privilege Privilege
Account Account Account

* At present Magnum variant is available AURA & The ONE savings accounts.
Gold Privilege Account- Benefits
1
2
Free Gold Unlimited free
Debit Card cash
withdrawals at
any ATM

3 4
Discount of
Waiver on DD/
20% on annual
PO charges of
rent of
150,000 per day
Lockers
Titanium Privilege Account- Benefits
1 2
Free Mapped
personalized Relationship
Titanium Debit Manager
Card

3 4
Discount of
Complete waiver 40% on annual
on DD/ PO rent of
charges Lockers
 Gold / Titanium Service charge & fees
Product Type Gold Titanium

MAB Required 50,000 125,000

Rs 100 + 5% of the shortfall in Rs 100 + 5% of the shortfall in

NMMAB Charges (pm)
required MAB required MAB

Cash Transaction At Base Free Free

Anywhere Banking Waived Off Waived Off

ATM Interchange Free Free

Transactions at ICICI Bank

Free Free
ATM

Debit Card Fees Free Free

Spending/Withdrawl Limit 125,000/75,000 150,000/ 100,000

SMS Alerts Free Free

79
The ONE Savings Account
Eligibility Criteria:

• Gender should be Male

• Age Range - 18 till 59 years
The ONE Savings Account is available for both Household as well
as Salary.

2
The ONE Savings Account - Variants
Points Magnum
MAB Requirement 1 lac
AOC Requirement 1 lac
Status Code HGXM4
Debit Card Type  Card Name : Premium
Savings Account -
Magnum Debit Card
 iCore Card Type : G8
 iCore BIN No – 465573
 DCMS Card Type - VD154
Ikit / Non I kit  iKit as well as Non iKit
Titanium
2 lacs
2 lacs
HGXT5
 Card Name : Premium Titanium
Savings Account Debit Card
 iCore Card Type : H1
 iCore BIN No – 222708
 DCMS Card Type - MD132
 iKit as well as Non iKit
2
The ONE Savings Account : Features
Magnum
 MAB Requirement : Rs 1 lac
 Free Magnum Privilege Debit Card with exciting offers 
& Visa Privileges
o Debit Card Fees for first Account Holder – Nil
o Debit Card Fees for Joint Account Holder - Nil
 Unlimited cash withdrawal transactions at any bank’s
ATM, free of charge
 Avail 30% discount on annual locker rentals in every
year
 Free Anywhere banking
 Free unlimited cash transactions at base branch
(branches in same city)
 NMMAB Charging - Rs. 100 + 2% of the shortfall in
required MAB or Rs. 500 whichever is lower
 Waiver of DD/PO charges for up to Rs. 2,00,000 per
day
Titanium
 MAB Requirement : Titanium - 2 lacs
Free Titanium Privilege Debit Card with exciting
offers & Visa Privileges
o Debit Card Fees for first Account Holder –
Nil
o Debit Card Fees for Joint Account Holder -
Nil
 Unlimited cash withdrawal transactions at any
bank’s ATM, free of charge
 Avail 40% discount on annual locker rentals in
every year
 Free Anywhere banking
 Free unlimited cash transactions at base branch
(branches in same city)
 NMMAB Charging - Rs. 100 + 2% of the shortfall
in required MAB or Rs. 500 whichever is lower
 Complete waiver of DD/PO charges
4
The ONE Savings Account : Alliance Offers
Magnum
• Amazon Gift Card Offer: Get Amazon Gift
Card Worth Rs 999 on Debit Card spend
greater than 15000. Use the Gift Card to join
Prime
• Big basket Offer: Get 15% off, upto Rs 250* on •
groceries in every month on Bigbasket
• SRL Diagnostics Offer: Get free health
checkup for any family members at SRL
Diagnostics on availing of an attachment. An
attachment is bill pay, e-Commerce purchase,
using iMobile or Internet Banking
Note: Alliance Offer may change from time to time
Titanium
• Amazon Gift Card Offer: Get Amazon Gift
Card Worth Rs 999 on Debit Card spend
greater than 15000. Use the Gift Card to
join Prime
Big Basket Offer: Get 15% off, upto Rs
500* on groceries in every month on
Bigbasket
• SRL Diagnostics Offer: Get free health
checkup for any family members at SRL
Diagnostics on availing of an attachment.
An attachment is bill pay, e-Commerce
purchase, using iMobile or Internet Banking
• Zomato Gold Offer: Get complimentary
subscription of Zomato Gold for 1 year on
maintenance of Montly Average Balance
for 3 months and one UPI transaction
Note: Alliance Offer may change from time to
time
6
The ONE Savings Account : Other Benefits
Magnum
Mortgage
o Zero processing fee on balance
transfer of Home Loan to ICICI
Bank
o 50% waiver on processing fee for
new Home Loan from ICICI Bank
Titanium
Mortgage
o Zero processing fee on balance
transfer of Home Loan to ICICI
Bank
o 50% waiver on processing fee for
new Home Loan from ICICI Bank

How to avail Mortgage Benefit for Premium Account:

• All men customers having ICICI Bank account opened after <Date of launch> would be
eligible for special mortgage loan offers.
• The sourcing channel would enclose first page of SOA of such account in file.
• These cases would be captured in “Channel Code : Premium” for identification.
• Decentralized retail operation to check channel code and allow special offer without any
financial approval.

7
The ONE Savings Account : Other Benefits
Magnum Titanium
Equity Investments Equity Investments
o 100% fee waiver on opening a o 100% fee waiver on opening a
Trading Account. Trading Account.
o Zero Demat Account charges for o Zero Demat Account charges for
the first year. the first year.
o Free brokerage up to Rs 27,000 o Free brokerage up to Rs 27,000

WITH The ONE SA WITHOUT The ONE SA

The ONE The ONE
AOC VALUE OTHERS Savings OTHERS Savings
Account Account
Rs. 1.00 Lakhs - Rs. 4.99
Rs. 6000 Rs. 8000 Rs. 4000 Rs. 5000
Lakhs
Rs. 5.00 Lakhs - Rs. 9.99
Rs. 8500 Rs. 10500 Rs. 6500 Rs. 7500
Lakhs
Rs. 10.00 Lakhs - Rs. 24.99 Rs.
Rs. 18000 Rs. 14000 Rs. 15000
Lakhs 16000
Rs.
>= Rs. 25 Lakhs Rs. 27000 Rs. 20000 Rs. 21000
25000
The ONE Savings Account : Health/ Term
Insurance
Magnum
 Health Insurance from ICICI Lombard – 
“Health Insurance Floater” Now get health
insurance on EMI. This plan is exclusively
available for ICICI Bank customers.
Secure your own and your family’s medical
expenses.
 Term Insurance from ICICI Prudential – 
“ICICI Pru iProtect Smart”: Get a 10-year
Term Insurance with Rs 50 lakh as sum
assured. Get monthly pay out for 10 years,
increasing by 10% every year, in case of a
claim.
Note – Both Health Insurance (General
Insurance) & Term Insurance (Life Insurance)
products are not mandatory for Premium
Account
Titanium
Health Insurance from ICICI Lombard –
“Health Insurance Floater” Now get
health insurance on EMI. This plan is
exclusively available for ICICI Bank
customers. Secure your own and your
family’s medical expenses.
Term Insurance from ICICI Prudential –
“ICICI Pru iProtect Smart”: Get a 10-year
Term Insurance with Rs 50 lakh as sum
assured. Get monthly pay out for 10
years, increasing by 10% every year, in
case of a claim.
Note – Both Health Insurance (General
Insurance) & Term Insurance (Life Insurance)
products are not mandatory for Premium
Account
8
Wealth management
Wealth Management

 Wealth Management – Eligibility

 Wealth Management
 Customized Investment Planning
Wealth Management- Eligibility

Wealth > Rs. 25 L Wealth Manager

Management

Private > Rs. 2 crore Relationship Manager

Banking
Wealth Management
Overview:
 Wealth Management addresses the need of HNIs to manage their wealth
 Provides Wealth Advisory to HNIs
 Personalized Services
 Dedicated WM gets mapped to HNIs
 Portfolio management of customer in line with risk profiling of customer
Features:
 Dedicated Wealth Manager
 Tailor made Wealth Planning
 Research Expertise
 Complete Waiver on DD/PO charges
 Free ICICI Bank World Chip debit card
 Free usage of Payable-at-par cheque book
 Wealth Zones at select ICICI Bank Branches
 Dedicated Wealth Management branches and lounges
 Exclusive zones at ICICI Bank branches
 Exclusive customer care service and priority servicing
Customized Investment Planning
Five stage process to combine wide range of investment products
and class leading research:
Step 1: Understanding customer’s Risk Profile
Step 2: Asset Allocation
Step 3: Investment Advisory
Step 4: Review of Investments
Step 5: Matching customer’s changing needs
Financial Inclusion Accounts
Basic Saving Bank Deposit Accounts

‘BSBD Accounts are opened without the requirement of any

minimum balance subject to compliance, simplified KYC norms
and are treated/ known as “Small Accounts”
Variants of Basic Savings Bank Account

Two Important Variants of Basic Savings account

Basic Savings Basic Savings

Bank Account Small Deposit
with full KYC Account
Let us now see the eligibility,
features & account opening
requirement of Basic savings
bank account with full KYC
Eligibility

Eligibility for Basic a/c:

• Unbanked population

• Resident Indian
Features of Basic Savings Bank Account
FEATURES
No minimum balance requirement
Non I Kit account & Nil Initial Funding
Mode of holding : Single or Joint
Free unlimited Cash Deposits
Free Four Cash Withdrawals in a month
Free RuPay Debit Card with daily spend limit & withdrawal limit of Rs.
10000/-
15 leaves per annum free
Free monthly e-mail statement on request / default option of
Passbook
Free Branch access
Free Internet Banking and Mobile Banking
Phone
Note: Banking
Accounts facility
opened post Launchwill be available
of Pradhan Mantri Jan Dhan Yojna on 15th
August 2014 will have Only Passbook facility provided
Account Opening Process

1. Customer should not be holding any other

savings account with bank
2. Account opening form
3. Passport Size Photograph
4. KYC Document
5. Customer has to fill the declaration with
additional terms and conditions

Note: Status Code is HBDDY

Let us now see the eligibility,
features, account opening
requirements of basic savings
small deposit accounts
Eligibility

Eligibility for Small a/c:

 Unbanked Population
 Resident Indian
 Unable to provide valid KYC documents at the time
of account opening
 Evidence to have applied for KYC document within
12 months of account opening
Features of Small Deposit Account

Features

Simplified KYC at the time of Account Opening

A/c can be opened basis customer signature / thumb print and

self attested photograph and filling the account opening form

Complete KYC documents to be obtained within 24 months of

account opening

The option for nomination and option for indicating the name
of the nominee in passbooks/account statements/FDRs is available
Account opening
 Customer should not be holding any other
savings account with the bank
 Account opening form
 Passport Size Photograph
 Customer can open account basis signature /
thumb print & self attested photograph
 Customer has to fill the declaration with
additional terms and conditions
 Status Code: HHSML
Small Savings Bank Account – Controls
Transaction limits apply
as the account is opened
without KYC documents

 Total Balance in account should not exceed Rs.50,000 at any point

 Cumulative credit in account should not exceed Rs.1 lacs in a FY
 Maximum withdrawal of Rs.10,000/- in a month
 KYC documents to be produced within 1 year of account opening
 Foreign remittance in the account is blocked
Code of Commitment to Customers
 BSBD Account should be made available to all customers, without the
requirement of any minimum balance
 Relevant details of the account should be made known to the customer in
a transparent manner at the time of opening of the account
 Account may be opened with nomination facility, wherever permissible
 The option for nomination and option for indicating the name of the
nominee in passbooks/account statements/FDRs is available in the
account opening form
 Customer should be made aware about liquid deposit facility, sweep
account and similar types of products offered by us and their implications
and procedures involved, at the time of opening of account.
An Introduction to HUF

 HUF : A Joint Hindu Family consisting of a common male

ancestor and his lineal descendant's within 4 degrees
 HUF Creation:
 Gets created at the time of marriage
 Minimum two people are needed
 Hindus, Sikhs, Buddhists and Jains are eligible
 Does not require registration
 Constituents:
 Karta
 Coparceners
 Members
An Introduction to HUF
Karta
 The senior- most male coparcener
 Manages the affairs of HUF
 Handles the family property
Coparceners
 Acquires interest by birth in the HUF
 Restricted to four degrees including the Karta
 Can ask for partition of HUF assets.
Members
 All other family members who are not Coparceners
 No direct claim over the HUF property
HUF Illustration
Family Banking
 Family Banking – Concept
 Family Banking – Product Architecture
 Family Banking – Eligibility
 Family Banking Accounts – Benefits
 Family Banking – Features
 Family Banking – Variants
 Why Family Banking?
Family Banking brings the entire family’s banking needs under
one account, allowing every family member to avail exclusive
family-centric benefits and features and make the most of their
banking experience together

Key benefits to Customer

•A Single Bank for all members in the Family

•Same privileges & benefits to all members linked in the Family
•Fungibility of maintaining MAB
•Low Balance requirement at Family Level
•Additional benefit to Gold & Titanium Family customers:
• Benefits worth ₹20,000 & ₹30,000 respectively in a year

100
 Family Banking- Product architecture*
Family ID
(Gold Privilege)

CUST ID-I CUST ID-II CUST ID-III

Gold Gold Gold
privilege Privilege privilege
Normal Senior RD Young RD
RD citizen
SB a/c star a/c FD
F
D a/c FD

FMAB to be maintained at Family ID level based on

status of the family
* For illustration only

98
 Family Banking – Concept
• Individual Cust Ids to be combined under a single ID – 'Family ID'
• Min 2 & Max 6 members to be part of the Family ID
• Family members include spouse, parents, children, siblings, in-
laws, grand parents and grand children
• Young Stars and Bank@Campus a/c holders cannot be a primary
cust id

99
 Family
Banking
Eligibility

• All the account holders in a family can group their banking

relations under a single Family ID
• All Savings accounts except No Frills/ Basic Savings Bank
account, HUF and NRI can be a part of family account
• Minimum 2 and Maximum 6 members to be part of the Family ID
• One of the family members to be Primary CUST ID

100
 Family Banking Account- Key Benefits

1 2
Pricing benefit
– MAB to be Superior product
maintained benefits
z
across group of available to
accounts every account
under family
4
3 Single “family”
Lower bank account
minimum for the whole
balance family
requirement at
individual
customer level
101
 Family Banking - Variants
Step-up architecture to be applicable based on pricing
• Savings Family
• Silver Family
• Gold Privilege Family
• Titanium Privilege Family
• Society Family
• Select Circle Family
• Wealth Family
• Private Banking Family

102
 Family Banking New Positioning
 An account that also helps you ‘Invest in your
Family’

 A bank which brings the family together by providing

moments to celebrate & spend time with loved ones

 Shares your responsibility to provide financial

security for your family

106
 What are the New Features?
 Free personalised Family Debit Card* for primary member
with family centric offers & benefits.

 Air Accident Insurance of Rs 65 lacs, Personal accident

Insurance Rs 20 lacs & purchase protection cover of Rs 5 lac to
be provided to primary member.

*Family Debit Card benefit is applicable only for Gold and Titanium
family types with at least one account opened in current financial year.

 Simplified family linking process (applicable to all family

variant):
 New family will be created basis only primary member’s
consent
 New Family Application form & New SR type
 New Family banking request is enabled on Physical. Tab,
RIB and I-Mobile will be enables soon

107
 What are the New Offers?
Travel Offer

Gold: Lounge access for 1+1 Gold: Discount up to Rs. 1,500

Titanium: Lounge access for 1+3 Titanium: Discount up to Rs. 3,000

108
 What are the New Offers?
Entertainment
Dining Offer
Offer

109
 Other Offers
Lifestyle
Kid’s Offer
Offer

Rs. 5,000 off on Rs. 500 off on Rs. 2,000 off on

cart value of Rs. all your first month's
20,000 & above subscriptions rent for all Kids
Packages.

110
 Activation promo
On-boarding offer: Personalised wooden engraved Nameplate on
Family Debit Card activation

111
Key Focus on Sourcing Quality
Accounts
Key Points To Remember While
Sourcing
Correct Customer Profiling and Pitch higher Variant:
 Use SA I-profiler application to ensure proper product fitment to
customers
 Information from I-profiler can be used to cross sell the right products to
the customer
Higher Initial Funding:
 Account opening cheque is critical to improve sourcing quality and has a
positive impact on CASA value
 Correct AOC is a must, as rejection of AOC will result in Account closure
by RPC
Adhere to all KYC Guidelines
Quality account sourcing & Activation of customer on attachments
(ECS, iMobile, Internet Banking, EDC) during sourcing to increase
customer stickiness
 Sales Pitch
“WINNING PITCHES”
Regular Savings Account– sales pitch

 “For customers like you, we have a savings account

designed with a lot of convenience features
 Our extended banking hours and wide network of branches
will ensure that you are never too far away from us
 Phone Banking and free Internet & Mobile banking provide
instant account access on the move, at your fingertips!
 With a large option of registered billers, you can pay all your
utility bills online in a hassle free manner
 Your account comes with a debit card with a withdrawal and
shopping limit of Rs. 50,000 / Rs. 1,00,000 in a day.”

(Show customer all the benefits available with the help of

product manual)
Silver Savings Account– sales pitch
 For customers like you, we have a savings account
designed with a lot of convenience features
 Our extended banking hours and wide network of branches will
ensure that you are never too far away from us
 Phone Banking and free Internet & Mobile banking provide instant
account access on the move, at your fingertips!
 With a large option of registered billers, you can pay all your utility
bills online in a hassle free manner
 Your account comes with a debit card with a withdrawal and
shopping limit of Rs. 50,000 / Rs. 100,000 in a day

(Show customer all the benefits available with the help of

product manual)
Young Star Account – Sales Pitch
Sir/Madam, these days most of the parents want their kids to get into early habit
of savings
 The advantage of this is that children start appreciating the value of money.
They understand the importance of savings and how it can be used for
future usage
 To increase this behaviour in kids we have an account which is specially
designed for kids. Through this account, the can start saving their own
money, for example, the money which they get from elders as gifts
 You can also save money in this account which can be used for their future
expenses like education
 In this account we have a unique feature of debit card with customized
withdrawal limits

(Show customer all the benefits available with the help of

product manual)
Advantage Women Account – Sales
Pitch
Dear Madam,
We understand that you have multiple responsibilities - both at home and
outside the home. Normally you might be saving your money to give
surprise presents and special occasion gifts to your friends and family, for
any emergencies and for taking care of your daily chores or needs while out
at work
Presenting an account that multi-tasks just like you do – Advantage Woman
Savings Account
 This account is packed with multiple benefits that helps you save time
and manage your finances better
 It will help you enjoy the little indulgences of life for yourself and your
loved ones by maximizing your returns while availing a host of exciting
offers. So it’s a double benefit account where you can save for future
and you can shop as well
Cont..
Advantage Women Account – Sales
Pitch
This account has certain specific attributes that make it a value proposition every woman
should own, and if used optimally can help you save up to Rs.12,000* per annum:
 Your Special Woman’s Debit Card comes with Cashbacks on your favorite categories
and you can avail it by just spending Rs. 2000/- per month. So, now you can earn while
you shop
 Be at peace with secure storage for your valuables and jewelry by availing our Safe
Deposit Lockers at 30% discount
 ICICI Prudential I Protect Smart Life Cover which provides coverage for female organ
cancers like breast cancer and cervical cancer
 We have a special variant with Zero MAB requirement on Opening a RD linked with your
Savings Account for a minimum amount of Rs 2000 with an option to transfer the
proceeds to a Tanishq Jewelery card at maturity
 Now you can enjoy exclusive Lifestyle Offers on your Debit Card while enjoying good
health with the wide range of Healthcare benefits we offer
Senior Citizen Account– sales pitch
Sir/Madam, for customers like you we have a specialized Senior Citizen account:
 Through this account we ensure that whenever you are visiting our branches,
you get an access to designated senior citizen desks
 You will get a priority servicing at these counters and all your needs will be
addressed by branch personnel at one desk only
 Our team will ensure that you are provided assistance in all your banking
transactions, if required
 Additionally, with this account you will get a senior citizen debit card which
gives you a convenience of withdrawing cash through ATM without coming to
our branches

(Show customer all the benefits available with the help of

product manual)
Gold Privilege Account– sales pitch
For elite customers like you, we have a specially designed privilege account
to meet your requirements
 To save your precious time, we provide priority servicing at branches
 Also, we have special privilege zones which cater to only our select
customers and you will get personalized services in these zones
 Through this card you can withdraw upto Rs.75,000 and shop upto
Rs.125,000 per day
 You also have flexibility to access your account while you are moving
within cities through our anywhere banking facility
 Also, charges on usage of multi-city cheque book and DD /PO up to Rs
1.5 lac per day are completely waived off for you

(Show customer all the benefits available with the help of

product manual)
Titanium Privilege Account– sales pitch
For elite customers like you, we have a specially designed privilege account to
meet your requirements:
 To save your precious time, we provide priority servicing at branches
 Also, we have special privilege zones which cater to only our select
customers and you will get personalized services in these zones
 Additionally, considering your need of higher cash withdrawal at times, we
provide free Titanium debit card
 Through this card you can withdraw up to Rs. 1,00,000 in a day and
shopping up to Rs. 1,50,000 in a day
 You also have flexibility to access your account while you are moving
within cities through our anywhere banking facility
 Also, charges on DD/PO and usage of multi-city cheque-book are
completely waived off for you

(Show customer all the benefits available with the help of

product manual)
 Privilege Banking Customer: Profile # 1
Salaried Customer
Mr. Sashi Bhushan speaks :
 For me and my wife, life is all about enjoying a better lifestyle and giving the best to our
daughter. To achieve this, I and my wife both work in a corporate
 Our life is very busy and we don't even realise when the weekdays get over. Weekend is
all about enjoying life to the most by shopping, dining, watching movies and giving time
to our daughter
 We have membership of different stores/brands' loyalty programs and enjoy spending on
those brands who treat us special either through special offers or gifts
 My wife and I, both are financially independent and have separate accounts and credit
cards. We spend on our own and this makes it difficult to track our family spends. As we
are constantly on the move, it's difficult to do banking, even through internet
 We want to continue to enjoy similar lifestyle even after retirement, but in this busy life,
we don't get to plan our investments regularly
Privilege Banking Customer: Profile # 2
Self-employed Customer
Mr. Vikrant Thakkar speaks :
 I have my own family business. I start my day early and is usually very busy
through out the day
 Weekends are the times when the family spends time together, we go out for dining
or watch movies or go for shopping
 As I am busy, my wife independently manages my household spends. But with
ever increasing list of spends and we, both, spending independently, it becomes
difficult to track our family spends
 I am constantly on the move meeting customers, suppliers, partners etc, and it
becomes difficult to give time for my banking transactions, even accessing internet
is difficult at times
 While I am doing good in my business, there are always uncertainties and would
like to plan for my retirement to continue to live the lifestyle that I live today, but
unfortunately, in my busy life, have not been able to do that
Privilege Banking Customer
Customer Insights
 These customers regularly spends on weekend and are habitual
of being treated special, as they are member of different stores
/ brands' loyalty programs
 They have multiple accounts and family members spend on their
needs independently
 They find it difficult to track their family spends
 They are always on the move and find it difficult to access
internet banking while on the move
 They wish to continue to enjoy their current lifestyle even after
retirement but are unable to plan their investment due to a hectic
lifestyle
Privilege Banking Customer

Relevant Savings Supers

Super No. 1 - Public Provident Fund Yes

Super No. 2 - Prepaid Mobile Recharge No
Super No. 3 - Debit Cards Yes
Super No. 4 - My Money Yes
Super No. 5 - iMobile Yes
Super No. 6 - Family Banking Yes
Super No. 7 - iSolutions Yes
 PB Customer “The Winning Pitch”
Sir, we understand your busy lifestyle and assure you that our ICICI Bank Savings Account is
designed specially to address your lifestyle and financial needs with utmost ease and convenience
 ICICI Bank Savings Account offers a lot of convenience in doing your transactions. We have a
wide network of branches and ATMs across the country, 24x7 manned customer care and
extended banking hours. Through our anywhere banking facility, you can do transaction in
any ICICI Bank branch without any charge
 You have the potential to save a substantial amount every year by using discounts and
attractive offers available on ICICI Bank Debit Card
 Every time you use ICICI Bank Savings Account, you accumulate reward points which can be
redeemed for more than 500 products
 To help you track your spends better, your savings account comes with a special service ‘My
Money'. This is an online tool, where you can link your accounts from other select banks to
track your spends on Grocery, Fuel, Travel, Dining and Loan EMI etc. You can also set limits
for each of these spend categories
 You can do almost all your banking transactions like creating FD/RD, transferring funds,bill
payments etc on your mobile with iMobile anytime, anywhere
 PB Customer “The Winning Pitch”
 ICICI Bank offers safe banking options such as PPF to take care of your children’s
education and your retired life. You can make regular payments into your PPF Account
from your ICICI Bank Savings Account by setting up a Standing Instruction (SI), no more
worries of remembering dates, no need of standing in queues as in PSU banks or post
office
 We have other safe options such as Recurring Deposits and endowment policies.
'Isolutions' is such one solution that takes care of your future goals. ICICI Bank Savings
Account provides a facility of regular investments into these products, preventing any
lapses or discontinuation
 Having family members account also at ICICI Bank, there are quite a few advantages. To
name a few, transfer becomes instantaneous and easy in case of contingency. Overall
balance requirement at aggregated family level becomes lower and you enjoy flexibility of
maintaining required balance in any account under Family Banking
 Sir, ICICI Bank Savings Account not only provides transactional convenience, rewards
and offers but also helps in doing disciplined regular investments towards your life's goals
Value Banking Customer: Profile # 1
Salaried Customer
Mr. Tushar Bangera speaks:
 I work as an accountant in Pvt ltd company and my wife works in a proprietory firm
 Keeping control on my expenses within the family income is of prime importance.
Therefore I prefer pre-paid mobile connections
 We have long working hours and travel long distances for our work, so weekdays are
usually hectic. Weekends is when we look at our kid’s studies, do home chores, and
sometime go out for movie or dining. So, I often miss out on doing banking transactions
or paying utility bill payments, and as I don't have PC at home even the option of
internet banking is not available to me
 We dream of giving good education to our children and are also concerned about our
retirement. We have done some adhoc investments in insurance policies, PPF etc, but
that usually happens during the end of the year for tax planning. It is very difficult to do
lump-sum investments and I prefer investing whatever we save every month, but have
not been very disciplined at it
 Value Banking Customer: Profile # 2
Self-employed Customer
Mr. Bhanushali speaks :
 I am doing business for last 15 years and personally look into all aspects of my
business
 I don't have any regular working hours and my days are very busy meeting
customers, suppliers etc
 Since business has it’s own ups and downs, I keep control on all my spends
 I also keep some amount aside in my wife's account for any contingencies. If
need arises, I transfer funds from my wife's account
 With growing competition and uncertainties, it sometimes worries me about my
kid’s future and my retired life. I have done some adhoc investments in
insurance policy, PPF etc, but that usually happens for tax savings. I would
prefer investing whatever we save every month, but have not been disciplined
at it
Value Banking Customer
Customer Insights
 They are very busy through out the week, always on the move
and quite often miss on important dates such as bill payments
 They have tight control on spends, utility bills etc., therefore
prefer prepaid mobile connections
 They prefer monthly investments rather than lump sum, for their
kid’s future or retirement planning.
 They may also consider small ticket investments every year for
their long term goals
 They do investments in safe products like PPF, Insurance etc.
 They keep some money aside in family member’s accounts for
any contingencies, which they transfer when the need arises
Value Banking Customer

Relevant Savings Supers

Super No. 1 - Public Provident Fund Yes

Super No. 2 - Prepaid Mobile Recharge Yes
Super No. 3 - Debit Cards Yes
Super No. 4 - My Money No
Super No. 5 - iMobile No
Super No. 6 - Family Banking Yes
Super No. 7 - iSolutions Yes
 VB Customer: “The Winning Pitch”
Sir, we understand your busy lifestyle and assure you that our ICICI Bank Savings Account
is designed specially to address your lifestyle and financial needs with utmost ease and
convenience
 ICICI Bank Savings Account offers a lot of convenience in doing your transactions. We
have a wide network of branches and ATMs across the country, a 24x7 manned
customer care and extended banking hours. Through our anywhere banking facility,
you can do transaction in any ICICI Bank branch
 You have the potential to save a substantial amount every year by using discounts and
attractive offers available on ICICI Bank Debit Card
 Every time you use ICICI Bank Savings Account, you accumulate reward points which
can be redeemed for more than 500 products
 ICICI Bank offers safe banking options such as PPF to take care of your children
education and your retired life. You can make regular payments into your PPF Account
from your ICICI Bank Savings Account by setting up a Standing Instruction (SI), no
more worries of remembering dates, no need of standing in queues as in PSU banks
or post office
VB Customer: “The Winning Pitch”
Once you set up a standing instruction from your Saving Account to PPF, the monthly
balance requirement in Savings Account becomes zero
 We have other safe options such as Recurring Deposits and endowment policies.
'Isolutions' is such one solution that takes care of your future goals. ICICI Bank
Savings Account provides a facility of regular investments into these products,
preventing any lapses or discontinuation
 In order to make your life easier, you may recharge your prepaid mobile through
Savings Account by simply sending one SMS, anytime, anywhere, no need to visit any
shop
 Having family member's account also at ICICI Bank, there are quite a few advantages.
To name a few, transfer becomes instantaneous and easy in case of contingency.
Overall balance requirement at aggregated family level becomes lower and you enjoy
flexibility of maintaining required balance in any account under family banking
 Sir, ICICI Bank Savings Account not only provides transactional convenience, rewards
and offers but also helps in doing disciplined regular investments towards your life's
goals
Semi-Urban / Rural: Customer Profile
Self-employed Customer
Mr. Ramesh Shah speaks :
 I am in my family business of trading for last 20 years
 I live a comfortable life, start my day at my convenience, most of the time
come back home for lunch and also end my day early in the evening
 As I am in business, there is no fixed regular income, therefore I need to
keep a control on my spends. I prefer prepaid connections to keep control on
my mobile bills. But problem arises when I run out of my mobile balance and
there are no shops open to recharge
 Due to uncertainties in business trends I prefer safe investment options such
as LIC, Endowment policies, FD, Gold and PPF
 I am not sure whether my kids will continue my business. I want proper
education for them so that they lead a better life. I want to invest regularly for
their education, marriage and my retirement
Semi-Urban / Rural: Customer Profile

Customer Insights
 Most customers in SURU locations are self employed in family business
 Mobile phone is the lifeline of business in SURU markets and most of them
use prepaid mobile connections to keep control on their spends
 They always have the fear of uncertainty of their business and usually do
investments in safe products like PPF, LIC, endowment policies, FD etc
 They prefer doing regular monthly investments
Value Banking Customer

Relevant Savings Supers

Super No. 1 - Public Provident Fund Yes

Super No. 2 - Prepaid Mobile Recharge Yes
Super No. 3 - Debit Cards No
Super No. 4 - My Money No
Super No. 5 - iMobile No
Super No. 6 - Family Banking No
Super No. 7 - iSolutions Yes
Relevant Circulars and References

Refer Circulars for Savings Account:

• Master circular no. 10465 on Household Savings Account Product
• Master circular no. 13805 on KYC guidelines for Individual Resident Accounts
• Master Circular no. 10190 on Guidelines for Savings Account sourcing
• Master Circular no. 9574 on Customer Request & Account Modifications

Other References:
• LinQ: Accessible from Universe : Universe > Application > LinQ > ICICI bank
Product
• iResolve: http://iresolve.icicibankltd.com/iResolve/default.aspx
Semi-Urban / Rural Customer: “The
Winning Pitch”
Sir, ICICI Bank Savings Account has been designed to cater to your banking requirements
 ICICI Bank Savings Account offers a lot of convenience in doing your transactions. We
have a wide network of branches and ATMs across the country, a 24x7 manned
customer care and extended banking hours. Through anywhere banking facility, you can
do transaction in any branch in your home city without any charge
 In order to make your life easier, we have introduced many features in our Savings
Account. One such feature is prepaid mobile recharge through Savings Account by
simply sending one SMS, anytime, anywhere, no need to visit any shop
 ICICI Bank offers safe banking options such as PPF to take care of your children
education and your retired life. You can make regular payments into your PPF Account
from your ICICI Bank Savings Account by setting up a Standing Instruction (SI), no more
worries of remembering dates, no need of standing in queues as in PSU banks or post
office. Once you set up a standing instruction from your Savings Account to PPF, the
monthly balance requirement in Savings Account becomes zero
Semi-Urban / Rural Customer: “The
Winning Pitch”
 We have other safe options such as Recurring Deposits and endowment
policies. 'Isolutions' is such one solution that takes care of your future
goals. ICICI Bank Savings Account provides a facility of regular
investments into these products, preventing any lapses or discontinuation
 Every time you use ICICI Bank Savings Account, you accumulate reward
points which can be redeemed for more than 500 products
 Sir, ICICI Bank Savings Account not only provides transactional
convenience, rewards and offers but also helps in doing disciplined
regular investments towards your life's goals
Thank you