Professional Documents
Culture Documents
SUBMITTED BY
MANISHA
MEHAK
LOVEPREET
CONTENTS
MEANING
DEFINITION
IMPORTANCE
DRIVERS
MEANING
GLOBALISATION is the system of
interaction among the countries of the
world in order to develop the global
economy.
It refers to the integration of economics
and societies all over the world.
G lo b a lisa tio n
Low High
Multi-domestic Global
Market Drivers
Common customer needs : products and
technology is transferred with its cultural
baggage to other countries with similar needs.
e.g Coca Cola , McDonald, K.F.C
Global channels: Global channels have
emerged with free trade as free trade enabled
companies to distribute goods and provide
services internationally.
e.g Wal-Mart have developed global channels to
distribute products.
Marketing Transfers and Global Branding: IBM, Toyota,
Kodak have become household names throughout the
world