TOUCHING LIVES, IMPROVING LIFE….

PROCTER & GAMBLE

P&G DETERGENT PRODUCTS

Presented by:-
Lalita adhikari
Vikash rai
Vaibhav shirode
 P&G
Procter & Gamble Co. (P&G) is an American
company based in Cincinnati, Ohio that
manufactures a wide range of consumer
goods.
In India Proctor & Gamble has two
subsidiaries:
1. P&G Hygiene and Health Care Ltd.
2. P&G Home Products Ltd.
• P&G Home Products Limited is one of India's fastest growing
Fast Moving Consumer Goods Companies that has in its
portfolio .
• P&G's global brands such as
• Ariel and Tide - in the Fabric Care segment, and
• in the Hair Care segment: Head & Shoulders - world's largest
selling anti-dandruff shampoo;
• -Pantene - world's No. 1 beauty shampoo; and
• -Rejoice - Asia's No. 1 shampoo.

P&G Home Products Limited is a 100% subsidiary of the

Procter & Gamble Company, USA, that in India.
• It has carved a reputation for delivering superior quality, and
value-added products to meet the needs of consumers.
INDIAN DETERGENT MARKET
• Total market 23 million tons in volume
• 7 million tons market laundry soaps & bars
• 16 million tones market synthetic detergents
• 30% detergent cakes
• 70% detergent powder
• 38% share of HUL (Surf approximately 10-12%)
• 8% share of P&G (Ariel approximately 1-1.5%)
 UNDERSTANDING INDIAN ENVIRONMENT

• The Indian laundry market is

estimated to be Rs 5,000 crore 70
in size 60
• Making India world’s third
50
largest detergents market.
• Detergent bars comprise 30 per 40 DETERG
cent of the total market and 30 ENT
detergent powders comprise BAR
the balance 70 per cent. 20

• However, the detergent bar 10

market is shrinking in India. 0
MARKET
SHARE
MARKET SHARE
P&G Portfolio In India
 P&G DETERGENTS
• Ariel Front-O-Mat
• Ariel 2 Fragrances
• Tide Detergent
• Tide Bar
ARIEL FRONT-O-MAT
•Ariel Front-o-Mat is introduced in India exclusively
for front load washing machines.

•The unique tumble wash technology of front-loading

machines needs a special chemistry, which Ariel
Front-o-Mat provides.

•Using Ariel Front-o-Mat completely eliminates the

need to bucket soak and a scrub. 
ARIEL 2 Fragrances
 
• Superior cleaning in a choice of Two Fragrances – Ariel
Spring Clean & Ariel Fresh Clean Another Breakthrough
Innovation from Ariel for the Indian Family 
• Research conducted by Ariel on the Indian laundry market
indicates that ‘fragrance’ in detergents is an important
factor of delight for the home-maker in her daily laundry
chore. Inspired by the roses that bloom in Indian spring
time, Ariel Spring Clean has a flowery fragrance. And
inspired by the subtle refreshing scent of the jasmine
flower, Ariel Fresh Clean has a fresh fragrance catering to
the Indian consumers’ special fondness for mogra. 
• Ariel is the world’s leading detergent and epitomizes
‘stain removal’. Introduced in India in 1991, Ariel has
continuously led other detergents in product
innovation. It was the first to bring the ‘compact
detergent’ technology in India; the enzyme
technology for superior and safe stain-removing
power; the proprietary ‘smart eyes’ technology
which helps detect and remove stains better than
any other detergent; and now for the first time
superior cleaning in a choice of fragrances
 PRICES OF ARIEL
• Rs. 145 for 1.5kg
• Rs. 99 for 1kg
• Rs. 50 for 500gm
• Rs. 22 for 200gm
• Rs. 2 for a 20gm sachet. 
Tide Detergent
• Tide is the World’s Oldest & Most Trusted
Detergent brand and is the Market Leader in
23 Countries around the world. 
• Launched in India in mid-2000, Tide provides
‘Outstanding Whiteness’ on white clothes &
excellent cleaning on coloured clothes as well.
Cont…..
• Tide’s Fabric Whitening Agents deposit on fabrics
during laundering to enhance brightness of light
coloured fabrics.
• Tide improves the washing experience through its
pleasant "lemon" perfume that lingers on the clothes
hours after the washing and leaves clothed bright
white and prevents them from turning yellow.
• It does not bleach or remove colour from a garment. 
 PRICE OF TIDE
• Rs. 100 for 2kg
• Rs. 51 for 1kg
• Rs. 26 for 500gm
• Rs. 11 for 200gm
• Rs. 2 for a 20gm single use sachet. 
TIDE BAR
• For consumers who craved for Tide’s surprising
whiteness in the form of a bar, try the New
Tide Bar that provides superior whiteness
through tough dirt removal.
• The New Tide Bar is unique as compared to the
available detergent bars because of its three
unique features: 
 UNIQUE FEATURES
•
1) It has green speckles called Whiteons, a P&G proprietary technology to
deliver superior whiteness, which is further enhanced when clothes are
being dried under the sun, as Whiteons release a unique whitening action
on reacting with sunlight; 

2) Its technology also ensures that it lasts longer, does not dissolve easily
and delivers a good balance between bar-hardness and ease of
application on clothes and; 

3) It has a lemony & refreshing fragrance that lingers on clothes hours

after wash. 
• It provides outstanding whiteness on white
clothes and provides excellent everyday
cleaning for colored clothes too.
 Price of tide bar
• Rs. 5 for a 75gm.
• Rs. 8.50 for a 125gm.
• Rs. 13 for a 200gm. Bar