Shaping Attitude and Job

Satisfaction
Swati Vispute
 Attitude
 Meaning
Attitudes are evaluative statements or
judgments concerning objects, people, or
events
Either favourable or unfavourable
 Components
 “my pay is low”
- Cognitive Component
The opinion or belief segment of an attitude

 “I am angry over how little I’m paid”

- Affective component
The emotional or feeling segment of an attitude

 “I am going to book for another job that pays better”

- Behavioral component
An intention to behave in a certain way toward someone or
something
 Does Behaviour always follow from
Attitudes?

 Concept of “Cognitive
Dissonance”
Any incompatibility between two or more
attitudes or between behaviour and attitudes.
 Major Job Attitudes
 Job satisfaction
A positive feeling about one’s job resulting
from an evaluation of its characteristics
 Job involvement
The degree to which a person identifies with
a job, actively participates in it, and
considers performance important to self-
worth
 Major Job Attitudes
 Organizational commitment
The degree to which an employee identifies
with a particular organization and its goals
and wishes to maintain membership in the
organization
Affective Commitment
Normative Commitment
Continuous Commitment
 Major Job Attitudes
 Perceived Organizational Support
The degree to which employees believe an
organization values their contribution and
cares about their well-being
 Employee Engagement and Job
Engagement
An individual’s involvement with, satisfaction
with, and enthusiasm for the work he or
she does
 Changing attitudes
 Barriers to changing attitudes – prior
commitment, insufficient information
 Providing new information
 Use of fear
 Resolving discrepancies
 Influence of friends or peers
 The co-opting approach
 Influences on Job Satisfaction
 The work itself
 Pay
 Promotion
 Supervision
 Work group
 Working conditions
 Outcomes of Job Satisfaction
 Satisfaction and Performance
 Satisfaction and Turnover
 Satisfaction and Absenteeism
 Small Group Questions
(10 Minutes - 4 per group)
 Each group should have one sheet of paper titled,
“People with good attitudes”, on which they write the
word, “ATTITUDE”, going down the left side.

 Student groups will think of all the characteristics of a

person with a good attitude within 3 minutes.

 They should write those characteristics in sentences

that begin with each letter of the word ATTITUDE, as in
this example:
 A: Always sees the best in people and situations.
 T: Totally content with what they have.
 T: Takes time to “stop and smell the roses.”