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Indian Textile Industry

November 2010

A Presentation by DeoMac
Contents

Market Overview

Government regulations & policy

Business opportunities and Advantage India


Indian Textile industry Overview IBEF 2009

 Total market size (2004-05): USD 38 bn


 Domestic market ~ USD 25 bn
 Exports ~ USD 13 bn

 Strong contribution to Indian Economy


 14% contribution to industrial production
 4% contribution to GDP
 16% contribution to export earnings
 Direct employment to more than 35 million people

 Industry functions in the form of clusters (roughly 70 in number) across India, producing 80% of
the country’s total textile

 Sector is diverse, with the hand-spun and hand woven sector at one end of the spectrum, and
the capital intensive, sophisticated mill sector at the other

Source: Ministry of Textiles Annual Report, Industry Research


India has a strong base in raw materials
 Cotton dominates the industry
 Nearly 56% of yarn produced is made of cotton
 Country produces nearly 23 varieties of cotton Abundant
 India is the second largest player in the world cotton trade availability of raw
material is one of
the key
 India’s position is strong vis-à-vis other countries in most raw advantages of the
materials Indian textile
industry
 Largest producer of jute
 Second largest producer of silk
 Third largest producer of cotton, accounting for nearly 16% of
global production
 Third largest producer of cellulosic fibre/yarn
 Fifth largest producer of synthetic fibres/yarn
 Eleventh largest producer of wool

Source: Ministry of Textiles Annual Report, Industry Research


Industry fragmented and dominated by small scale units

Spinning Weaving Processing & manufacturing


Composite mills 8% Organised sector 2%

100% = 5.83 million units


100% = 2922 mills  Of the 2300 processors in
India, only 200 units are
integrated with spinning,
weaving or knitting units
Small Large Powerloom  Bulk of apparel and home
independent independent 31% Handloom
units units sector textile manufacturing
39% 53% 67% accounted for by 77,000
small scale units

 The textile industry across the value chain is largely decentralised

 Units mostly independent and small scale in nature, rather than composite units undertaking
all activities together

 Large scope for entry of organised integrated textile manufacturers

Source: Compendium of Textile Statistics, 2004


Manufacturing units present at all levels of value chain
Cotton, wool, Garments
silk, jute Fibres and yarn

Raw materials Grey fabric Processed fabric


 Knitting  Dyeing

 Weaving  Finishing
Man-made fibre/
Petrochemicals Home textiles
filament yarn*

Hand processing
Weaving/ knitting units, independent Garments &
Production Spinning mills
units - handlooms, power processing home textile
unit powerlooms, hosiery units, units attached producers
units to mills

Composite Mills

*Includes viscose staple fibre, polyester staple fibre, acrylic staple fibre, viscose
filament yarn, nylon filament yarn, polyester filament yarn
Source: Industry Research
Exports are dominated by readymade garments
Textile exports 100% = INR 654 bn
7%

100% = INR 390 bn 13%


55%
5% 25%
9%

52% Year 2005-06 Readymade garments


34%
100% = INR 199 bn
Cotton yarn, fabric & made-ups
4%
10% Year 1999-00 Manmade staple fibres, yarn,
fabric & made-ups
Silk & woolen textiles, cotton
35% 51%
raw, incl waste

Year 1994-95

 Readymade garments dominate textile exports

 Share of manmade textiles in overall textile export basket has


risen, whereas that of cotton textiles has fallen

Source: Ministry of Textiles


Dismantling of quotas has resulted in higher growth in large markets

 In the first nine months of CY2005,


Share in US textile and Share in EU textile and US imports grew by 7% to USD 8.9 bn
clothing market clothing market and EU imports grew by 3.7% to Euro
54.5 billion

 India has been one biggest

2004 1st 9 2008* 2004 1st 9 2008* beneficiaries in post quota regime in
months of months of these two markets, while countries
2005 2005 like Mexico, South Korea and Turkey
have lost share

*Forecasts Source: WTO study on gainers and losers post quota abolishment
Going forward, exports as well as domestic market to drive growth

 Drivers of exports
 Rising outsourcing budgets of retail giants
 Indian companies evolving from mere
Market size estimates converters to vendor partners of global buyers
USD bn  Large outsourcing orders helping Indian
65 companies build capacities, lower their per unit
cost and become more competitive
 Imposition of caps on certain import segments
30 from China by EU and US given the surge in
Chinese exports has opened up opportunities
37 for India
Exports
12
 Drivers of domestic market
Domestic  Growing young population
25 35
market  Rising household income levels
 Growth of organised retail
2005 2010*

*Forecasts
Source: Research commissioned by Confederation of Indian Textile Industry
Contents

Market Overview

Government regulations & policy

Business opportunities and Advantage India


Industry has witnessed a change in regulations
Emphasis on increasing scale

Post 1985

Emphasis on small scale sector


 Many segments (especially readymade garments,
knitwear and hosiery) deserved from reservation
for SSI
Pre 1985
 Schemes for technology upgradation and
 Importance given to cotton textiles modernisation introduced
 Favourable fiscal treatment given to  Multifibre approach adopted; emphasis on man
powerlooms (mainly tiny and small- made and synthetic fibres, in addition to cotton
scale units) as compared to  Taxation structure made simpler
composite mills
 Most segments reserved for small-
scale industry (SSI)*
 Restrictions on installation of
Measures aimed at
automatic looms
improving competitiveness
of industry to face a post
quota regime
*Latest definition: Investment in plant & machinery of INR 10 million for
most industries, INR 50 million for specified industries like hosiery, hand
tools, drugs & pharmaceuticals, sports goods and stationery items
Several government initiatives targeted to attract investments

 Scheme launched in 1999 to provide firms access low interest loans for
Technology Upgradation technology upgradation and setting up new units with state-of-art
Fund Scheme technology
 Scheme has disbursed INR 91.61 bn till 31st December 2005

 Upto 100% foreign direct investment allowed in textile and apparel


Policy related to manufacturing industry, with approval of the Foreign Investment Promotion
foreign investment Board (FIPB)
 ~ USD 1.02 bn of FDI in the sector approved between 1991 and 2004
 Companies free to set up fully-owned sourcing (liaison) offices, as well as
marketing operations

 “Scheme for Integrated Textile Parks” (SITP), based on public-private


partnership model to build world class infrastructure facilities
Upgrading  Product specific “Cluster Approach” targeting development of 100
infrastructure additional clusters in textiles
 Technology Mission on Cotton (TMC), focusing on cotton R&D,
dissemination of technology to farmers, improvement of market
infrastructure and modernisation of ginning and pressing sector
Source: Ministry of Textiles, Industry Research
Contents

Market Overview

Government regulations & policy

Business opportunities and Advantage India


India has a cost advantage vis-à-vis competing countries

Cost competitiveness South Korea


China
Yarn: USD per kg of yarn
Brazil
Fabric: USD per yard of fabric
India

Open-ended yarn & fabric Ring yarn & fabric Textured yarn & fabric

Yarn

Woven
fabric

Knitted
fabric

 India is cost competitive vis-à-vis competing countries in


textile production, except in case of textured yarn and fabric
There are several other industry specific advantages
arising out of the unique nature of the industry in India
 Large raw material base
 India has a rich raw material base, especially cotton which has seen improved productivity in the country
under the Cotton Technology Mission
 Wide variety of cotton produced India, making India capable of catering to various segments of world
trade
 Indian industry has ability to handle different materials - cotton, wool, silk and jute with equal skill

 Positive developments in the Textile Policy


 Reservation for small scale sector, especially key segments removed over last few years
 Fiscal anomalies in terms of excise duty structure removed

 Flexibility in production
 Capabilities across the entire value chain within the country reduces lead time for production and
reduces intermediate shipping time
 Indian companies have flexibility and skilled manpower to handle small orders with complex designs

 Product development and design capabilities


 Several institutes in India for textile development, the major one being National Institute of Fashion
Technology (NIFT)
 Several leading colleges also offer courses in Textile Engineering
Business opportunities exist for foreign players

 Invest in setting up vertically integrated large scale units


 Invest in setting up retail chains (single brand)
Investing in India
 Enter into marketing joint ventures with Indian companies
 Brand licensing to Indian players

 Partner with Indian vendors to import from India, by nominating


Sourcing from India large Indian companies having credibility in terms of capacities
and quality
 Readymade garments have maximum opportunity, given India’s
cost competitiveness

 With Indian consumers increasingly getting exposure to


Export to India international fashion trends, potential exists for export of
lifestyle brands of garments and accessories to India
Illustrative, not exhaustive
Many foreign players have also entered India

 Top 10 buyers in India (Gap, Wal-Mart, Li & Fung, The Children’s Place,
Buying and liaison
JC Penny, H&M, Federated, Fifth Avenue, Carrefour and Synergies India)
offices
account for 35% of total textiles sourced from India
 Other major companies include El Corte, Ecko, Kellwood, VF Corporation,
Tesco, Next, Karstadt-Quelle

Brand licensing/  Brand licensing - Hugo Boss, Tommy Hilfiger, Mango, Lovable, Nike, Lacoste
franchising  Master franchisee - Marks & Spencer, Crocodile

Manufacturing/  VF Arvind Brands - joint venture between Arvind Brands and VF


manufacturing Corporation to manufacture and sell latter’s brands in India
cum retailing  Benetton
 Levi Strauss
 Reebok
 Carreman Michel Thierry

Source: News articles


Key players in India Illustrative, not exhaustive

 Large industry conglomerate, with turnover of USD 279 million and presence in textiles, retail,
engineering goods, personal care and prophylactics
 Textile products - worsted fabrics, wool and blended fabrics, specialty ring colour and stretch denim
fabric, cotton and linen shirting fabric, readymade garments, woolen blankets and home furnishings

 One of the oldest textile companies in the country, having turnover of USD 231 million
 Produces suitings, shirtings, sarees, towels, bed linen and men’s apparel; significant exporter
of polycotton blended fabrics and made ups

 One of the largest producers of denim in the world, having turnover of USD 338 million and
exports to more than 70 countries
 Produces denim fabric, cotton and blended fabric, knitted fabric, voiles, apparel

 One of the largest textile business houses in India, having turnover of USD 400 million
 Significant presence in acrylic fibre, cotton, synthetic and blended spun yarns, grey and
processed fabrics, cotton and synthetic sewing threads

 India’s largest exporter of readymade garments, having turnover of USD 180 million
 Supplies to more than 100 retailers and fashion brands across 39 countries

Source: Capitaline, Company websites


Illustrative, not exhaustive
Key players in India
 Leading producer of silk yarns and fabric (mainly for decorative and bridal use), with annual
turnover of USD 32 million
 Other businesses include retailing of home furnishings in India and manufacture of bed linen
products for domestic and export market

 Amongst the top 3 terry towel producers in the world, with annual turnover of USD 132
million
 Other products include cotton yarns, polyester filament yarn, bathrobes, buttons and saw
pipes
 Belongs to one of the most diversified business groups in India (Aditya Birla Group) and has
turnover of USD 577 million)
 Key products in textiles include viscose filament yarn and branded apparel; other interests
include insurance, telecom, IT, carbon black

 Having turnover of USD 303 million, company is a major producer of polyester


yarns, fabrics, garments and textiles

 Has the largest composite textile mill in India for producing cotton fabric
 Having a turnover of USD 95 million, its products include viscose filament yarn,
viscose tyre/ industrial yarn, denim, cement and pulp and paper

Source: Capitaline, Company websites


Disclaimer
 This presentation has been prepared jointly by the India Brand Equity Foundation (“IBEF”) and ICRA Management Consulting
Services Limited, IMaCS (“Authors”)

 All rights reserved. All copyright in this presentation and related works is owned by IBEF and the Authors. The same may not
be reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means
and whether or not transiently or incidentally to some other use of this presentation), modified or in any manner
communicated to any third party except with the written approval of IBEF.

 This presentation is for information purposes only. While due care has been taken during the compilation of this presentation
to ensure that the information is accurate to the best of the Author’s and IBEF’s knowledge and belief, the content is not to be
construed in any manner whatsoever as a substitute for professional advice.

 The Author and IBEF neither recommend or endorse any specific products or services that may have been mentioned in this
presentation and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any
reliance placed in this presentation.

 Neither the Author nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the
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