m Introduction

m Potential
m Major players
m Opportunities
m Threats
m Conclusion
m References
m uunrise industry in India.
m Covers a wide range of raw, intermediate and
finished products.
m Ministry of Food Processing Industries was set up
in 1988.
m 5th in terms of production , consumption and
exports.
m Expected to grow by 30 % by 2015.
m ï industry of estimated size of Uu $ 700
billion.

m Contributes 9% to India·s GDP.

m uhare of 6% in industrial production.

m Employs 1.6 million people directly.

m uignificant growth of industry from 7% to

13.5 % since 2002-03 to 2006-07.
Players Segment Product

Dabur India Ltd. Beverages and Fruit juice, cooking pastes,

Culinary coconut milk, tomato puree,
lemon drink, chilli powder
and honey
Gits Food unack Foods and uweet mix, namkeens, snack
Products Pvt Ltd Dairy mixes, meal mix, pure ghee,
dairy whitener and milk
powder
Haldiram unack Foods uweets, namkeens, syrups,
Marketing Pvt. Ltd. crushes, chips and papads
MTR Foods Ltd unack Foods, Ice Ready-to-eat curries and
creams rice, ready-to-cook gravies,
frozen foods, ice creams,
instant snack and dessert
mixes, spices (turmeric,
coriander, black pepper),
pickles and papads
Players Segment Product

Parle ïgro Pvt. Beverages and Fruit drinking and mineral

Ltd. Bottled Water water

Hindustan Beverages, utaples, Tea, instant coffee, biscuits,

Unilever Ltd. Dairy, ice creams, salt, wheat flour
unack Foods (atta), instant drinks, soups,
jam and squash

Britannia Bakery Products Biscuits, flavoured milk, dairy

Industries Ltd. whitener, ghee, bread, cake
and rusk
m High demand potential.
m Low output from organised sector.
m Exports of agricultural and processed food have
been rising steadily.
m Low cost Indian labour.
m Diverse agro-climatic conditions in India.
m Great potential for semi-processed and ready-to-eat
packaged food segments.
m uurplus food production.
m vounger population, increasing
urbanisation , changing lifestyles ,
emergence of nuclear families ,increasing
personal incomes , improving standards of
living ,rising number of working women ,
convenience needs of dual income
families.
m uhift in eating habits.
m Increasing preference for Indian foods
abroad.
m upread of communication medium.
m Promotion of agricultural zones and
mega food parks by government.
m Reduction in subsidies in developed
nations.
m Conservative government policies.
m Inadequate infrastructure for distribution
and preservation.
m Limited access to appropriate
technology for processing and
packaging.
m High cost of production.
m High taxation on packaged items.

m Lack of private initiatives.

m Low investment in research and

development.
m India is one of the world·s major food producers
but ac-counts for about 1.7% of international food
trade. This indicates vast scope for both foreign
investors and ex-porters.
m The Indian food industry is widely recognised as a
"uunrise Industry" in India having huge potential for
uplifting agricultural economy, creation of large
scale processed food manufacturing and food
chain facilities, resultant generation of employment
and export earnings. India has enormous growth
potentials from its current status of being the worlds
second largest food producer to be a world's
number one producer.
m utrategic Management and Business
Policy(3rd Edition); ïzhar Kazmi.
m www.ibef.org
m www.osec.ch
m ïgro-processing Industries in India-
Growth, utatus and Prospect by G.P.
Kachru.